Google

01 · Who’s behind it

Who runs Google

Google google-analytics.com

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Company

No imprint we could read

Part of

google.com Runs this domain’s DNS

Online since

Not in the Internet Archive

Audience

Top 1K In English

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   Matomo matomo.org Top 10K English 3 trackers

   Privacy-first analytics you can trust - Analytics Platform - Matomo

   Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.

   • Apache HTTP Server
   • Atlassian
   • Amazon CloudFront
   • Font Awesome
   • HubSpot
   • jQuery

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2. 02
   Statcounter statcounter.com Top 10K 1 tracker

   Web Analytics Made Easy - Statcounter

   StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

   • Cloudflare
   • Cloudflare DNS
   • Google Analytics
   • Google Search Console
   • jQuery
   • PHP

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3. 03
   Mixpanel mixpanel.com Top 1K English Free plan 4 trackers

   Product Intelligence Platform for the AI Era | Mixpanel

   Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

   • Google Tag Manager
   • Adobe
   • Framer
   • Google Cloud
   • Google Cloud DNS
   • Google Search Console

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4. 04
   Amplitude amplitude.com Top 1K English Free plan 4 trackers

   Amplitude | A new era for product teams

   From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.

   • Google Tag Manager
   • Adobe
   • Amplitude
   • Apple Business
   • Atlassian
   • Brevo

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5. 05
   Plausible Analytics plausible.io Top 10K English No trackers

   Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

   Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

   • Alpine.js
   • bunny.net
   • Google Search Console

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6. 06
   Flurry flurry.com Top 1K English 2 trackers

   Flurry | Mobile App Analytics Platform for Android & iOS

   Flurry is a mobile app analytics platform for Android & iOS that empowers product, development and growth experts to build better apps that users love.

   • Google Tag Manager
   • Adobe Fonts
   • Bootstrap
   • Drupal
   • Express
   • Google Search Console

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7. 07
   Umami umami.is English 3 trackers

   Umami – Open-Source Web and Product Analytics

   Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.

   • Cloudflare
   • Cloudflare DNS
   • Cloudflare Web Analytics
   • Google Ads conversion tracking
   • Google Analytics
   • Google Search Console

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8. 08
   Clicky clicky.com English No trackers

   Privacy-friendly Google Analytics alternative | Real-time Web Analytics | Clicky

   Clicky's privacy-friendly web analytics is simply the best Google Analytics alternative. Monitor, analyze, & react to your website's traffic in real-time.

   • Cloudflare
   • Cloudflare DNS
   • Cloudflare Web Analytics
   • Google Search Console
   • PHP

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9. 09
   Countly countly.com English No trackers

   Countly · Product intelligence as infrastructure

   Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.

   • Cloudflare
   • Cloudflare DNS
   • Cookiebot
   • Google Search Console
   • Google Workspace
   • Zendesk

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10. 10
    Similarweb similarweb.com Top 10K English 3 trackers

    Similarweb: AI-Powered Digital Data Intelligence Solutions

    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

    • Google Fonts
    • Google Tag Manager
    • Atlassian
    • Amazon CloudFront
    • Google Search Console
    • Google Workspace

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11. 11
    Pirsch pirsch.io English No trackers

    Pirsch – The Best, Privacy-Friendly Google Analytics Alternative

    Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or app.

    • Amazon SES
    • Google Search Console
    • Google Workspace
    • Hetzner DNS

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12. 12
    histats.com Top 10K 2 trackers

    Histats.com Counter ,the free web stats and stat counter, hit counter, free web tracker and tracking tools, professional and free!!

    Histats.com, free web stats and stat counter, hit counter, free web tracker and tracking tools, stats counter

    • Cloudflare
    • Google AdSense
    • Google Analytics
    • Google Search Console
    • Lodash
    • YouTube embeds

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13. 13
    Piwik piwik.pro English 2 trackers

    Piwik PRO | Privacy-First Analytics & Data Activation Platform

    Turn real-time user insights into revenue with full control, compliance, and accuracy.

    • Apache HTTP Server
    • Atlassian
    • Google Search Console
    • Google Workspace
    • HubSpot
    • Matomo

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14. 14
    PostHog posthog.com Top 10K English 2 trackers

    PostHog – Your product’s context layer

    PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.

    • Amazon SES
    • Apple Business
    • Cloudflare DNS
    • Gatsby
    • Google Search Console
    • Google Workspace

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15. 15
    ThinkingAI thinkingdata.cn Top 10K Chinese 3 trackers

    ThinkingAI - 企业级 AI Agent 平台 | 智能数据分析与自动化运营

    ThinkingAI 是企业级 AI Agent 平台，将数据洞察转化为自动化行动。帮助企业构建数据分析、智能运营、A/B 测试和自定义自动化的 AI Agent 团队，已服务 1500+ 全球企业。

    • Google Tag Manager
    • Baidu Analytics
    • LinkedIn Insight Tag
    • Next.js
    • nginx
    • React

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16. 16
    Pendo pendo.io Top 1K English 3 trackers

    Pendo | Product Context for Your Apps and AI Agents

    Pendo feeds product context to the apps and AI agents you build or buy, so you can understand your users, act where it counts, and drive adoption and revenue.

    • Google Fonts
    • Google Tag Manager
    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign

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17. 17
    Yandex yandex.com Top 1K English 1 tracker

    Yandex — fast Internet search

    Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.

    • Bing Webmaster Tools
    • GlobalSign
    • Google Search Console
    • Meta Business Suite
    • Yandex Mail
    • Yandex Metrica

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18. 18
    Vivaldi vivaldi.com English 1 tracker

    Vivaldi Browser | Powerful, Personal and Private web browser

    It’s a web browser. But fun. It comes with a bunch of clever features built-in. It’s super flexible and does not track you. Get the Vivaldi browser for desktop, mobile, and your car!

    • Bing Webmaster Tools
    • Cloudflare
    • Cloudflare DNS
    • jQuery
    • Matomo
    • PHP

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19. 19
    Adobe adobe.com Top 100 No trackers

    Adobe: Creative, marketing and document management solutions

    Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.

    • Adobe
    • Adobe Experience Manager
    • Akamai Edge DNS
    • Atlassian
    • GlobalSign
    • Google Search Console

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20. 20
    Airbridge airbridge.io Top 10K English No trackers

    Attribution for Subscription Apps | Airbridge

    See which ads and content drive installs, trials, subscriptions, and revenue. Compare results with ad spend. Try Airbridge free for 30 days.

    • Google Search Console
    • Google Workspace
    • jsDelivr
    • Next.js
    • React
    • Amazon Route 53

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Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.