vs
Comparison
Google vs Matomo
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Google Analytics is a free web and app analytics service from Google that tracks website and mobile app traffic, user behavior and conversions, with reporting and integrations with Google's advertising tools.
Matomo is an open-source web analytics application, available self-hosted on-premise or as a cloud service, that tracks website and app visits with a focus on privacy, GDPR compliance and data ownership.
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Top 1K
- Top 10K
- Trackers on the homepage
- fewer
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts
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- Advertising and retargeting: LinkedIn Insight Tag
- Visitor analytics: Matomo
- Marketing and email tracking: HubSpot
- Ad trackers
- None
- Yes
- Cookie banner
- –
- Usercentrics
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.