matomo.org
Matomo
Who runs Matomo, what it tracks and what it costs, and the 20 closest web analytics software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Plausible Analytics
Measured from Matomo’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Matomo01 · Who’s behind it
Who runs Matomo
Matomo matomo.org
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.
Wikidata: free software web analytics system
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Matomo tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
15 of the 20 alternatives below have fewer, 2 have more.
Privacy-friendly alternatives →- Cookie banner
- Usercentrics
- US company
- 2 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
03 · Alternatives
Alternatives to Matomo
Thumbs up if it’s a real alternative to Matomo, thumbs down if it isn’t.
- 01
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Very close - 02
Umami – Open-Source Web and Product Analytics
Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.
Very close - 03
Piwik PRO | Privacy-First Analytics & Data Activation Platform
Turn real-time user insights into revenue with full control, compliance, and accuracy.
Very close - 04
Fathom Analytics: Privacy-First Google Analytics Alternative
Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.
Very close - 05
Pirsch – The Best, Privacy-Friendly Google Analytics Alternative
Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or app.
Very close - 06
Simple Analytics
Run Simple Analytics alongside GA4 to compare observed website traffic. Book a demo to plan a free 30-day proof of concept.
Very close - 07
Web Analytics Made Easy - Statcounter
StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
Very close - 08
Privacy-friendly Google Analytics alternative | Real-time Web Analytics | Clicky
Clicky's privacy-friendly web analytics is simply the best Google Analytics alternative. Monitor, analyze, & react to your website's traffic in real-time.
Very close - 09
Countly · Product intelligence as infrastructure
Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.
Very close - 10
Product Intelligence Platform for the AI Era | Mixpanel
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Very close - 11
Laravel - The clean stack for Artisans and agents
Laravel is a framework for building modern web apps and AI agents. Expressive syntax, built-in tools, and everything you need to ship fast.
Very close - 12
Appwrite · The open-source cloud for developers and agents
Appwrite is an open-source developer platform with Auth, Databases, Storage, Functions, Messaging, and Sites. The open-source cloud for agents and developers.
Very close - 13
Contentsquare: AI-first experience platform
Contentsquare gives brands the intelligence to understand every human and agent journey — and the speed to turn every signal into better experiences.
Very close - 14
Marfeel
A suite of solutions designed for every publisher's needs
Very close - 15
Agentic Content Intelligence - Siteimprove
Siteimprove’s Agentic Content Intelligence unites accessibility, analytics, SEO, and content strategy to proactively optimize and govern your digital experience.
Very close - 16
Flurry | Mobile App Analytics Platform for Android & iOS
Flurry is a mobile app analytics platform for Android & iOS that empowers product, development and growth experts to build better apps that users love.
Very close - 17
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 18
Amplitude | A new era for product teams
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Very close - 19
PostHog – Your product’s context layer
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.
Very close - 20
Mouseflow | Behavior analytics for optimal website UX
Improve UX and conversions with website behavior analytics! Use session replay, heatmaps, and feedback to improve website user experience.
Very close
Closest first, by how much each site’s offer resembles Matomo’s. Trackers are counted the same way as above. Highlighted technologies are ones Matomo uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Matomo adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 14 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 30 ms
Competitor map
Each alternative by how close its vector is to Matomo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- jQuery asset https://matomo.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- CSS & UI
- Font Awesome asset https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid…
- Analytics
- Matomo page source: _paq.push(
- Advertising
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Marketing automation
- HubSpot TXT v=spf1 include:spf.protection.outlook.com include:_spf.alwaysdata.com…
- Cookie consent
- Usercentrics page source: web.cmp.usercentrics.eu
- CDN
- Amazon CloudFront header x-amz-cf-id: jEVrjTZRv_8bcyvlxa6ACl5b4ntl5G8uls5gZWr8GY0jr-fFTVOKsQ==
- Web servers
- Apache HTTP Server header server: Apache
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Microsoft 365 MX matomo-org.mail.protection.outlook.com
- DNS hosting
- Amazon Route 53 NS ns-1081.awsdns-07.org
What competitors use
Across the 20 closest sites.
- Google Search Console · not on matomo.org 19/20
- Google Workspace · not on matomo.org 14/20
- HubSpot 11/20
- Cloudflare · not on matomo.org 8/20
- Cloudflare DNS · not on matomo.org 8/20
- Microsoft 365 8/20
- OpenAI 7/20
- Atlassian 6/20
- PHP 6/20
- Amazon Route 53 6/20
- Google Tag Manager · not on matomo.org 6/20
- Mailgun · not on matomo.org 5/20
- SendGrid · not on matomo.org 5/20
- Vercel · not on matomo.org 5/20
- Apple Business · not on matomo.org 5/20
- Stripe · not on matomo.org 5/20