umami.is
Umami
Who runs Umami, what it tracks and what it costs, and the 20 closest web analytics alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Plausible Analytics
Measured from Umami’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Umami01 · Who’s behind it
Who runs Umami
Umami umami.is
Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Umami tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
15 of the 20 alternatives below have fewer, 2 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 4 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Privacy-friendly analytics
Counts visits without cookies or personal profiles.
03 · Alternatives
Alternatives to Umami
Thumbs up if it’s a real alternative to Umami, thumbs down if it isn’t.
- 01
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Very close - 02
Privacy-first analytics you can trust - Analytics Platform - Matomo
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.
Very close - 03
Simple Analytics
Run Simple Analytics alongside GA4 to compare observed website traffic. Book a demo to plan a free 30-day proof of concept.
Very close - 04
Pirsch – The Best, Privacy-Friendly Google Analytics Alternative
Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or app.
Very close - 05
Fathom Analytics: Privacy-First Google Analytics Alternative
Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.
Very close - 06
Privacy-friendly Google Analytics alternative | Real-time Web Analytics | Clicky
Clicky's privacy-friendly web analytics is simply the best Google Analytics alternative. Monitor, analyze, & react to your website's traffic in real-time.
Very close - 07
Web Analytics Made Easy - Statcounter
StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
Very close - 08
Countly · Product intelligence as infrastructure
Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.
Very close - 09
PostHog – Your product’s context layer
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.
Very close - 10
Product Intelligence Platform for the AI Era | Mixpanel
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Very close - 11
Amplitude | A new era for product teams
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Very close - 12
Piwik PRO | Privacy-First Analytics & Data Activation Platform
Turn real-time user insights into revenue with full control, compliance, and accuracy.
Very close - 13
Laravel - The clean stack for Artisans and agents
Laravel is a framework for building modern web apps and AI agents. Expressive syntax, built-in tools, and everything you need to ship fast.
Very close - 14
Appwrite · The open-source cloud for developers and agents
Appwrite is an open-source developer platform with Auth, Databases, Storage, Functions, Messaging, and Sites. The open-source cloud for agents and developers.
Very close - 15
Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.
Very close - 16
GrowthBook | Experimentation, Feature Flags & Product Analytics Platform
The 1st warehouse-native platform for experimentation, feature flags, and product analytics. Open source and fully transparent. Trusted by 3,000+ companies.
Very close - 17
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 18
Full-stack observability for the agentic era | Grafana Labs
Avoid lock-in and ensure reliability with Grafana Cloud, the AI-powered platform built on open standards unifies metrics, logs, traces, profiles, and business data.
Very close - 19
Flurry | Mobile App Analytics Platform for Android & iOS
Flurry is a mobile app analytics platform for Android & iOS that empowers product, development and growth experts to build better apps that users love.
Very close - 20
Marfeel
A suite of solutions designed for every publisher's needs
Very close
Closest first, by how much each site’s offer resembles Umami’s. Trackers are counted the same way as above. Highlighted technologies are ones Umami uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Umami adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 14 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 59 ms
Competitor map
Each alternative by how close its vector is to Umami’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript frameworks
- Analytics
- Cloudflare Web Analytics asset https://static.cloudflareinsights.com/beacon.min.js/vce701823e78c4301a35b7e07294d87301792…
- Google Analytics page source: googletagmanager.com/gtag/js
- Umami page source: cloud.umami.is
- Advertising
- Google Ads conversion tracking page source: gtag('config', 'AW-
- Marketing automation
- HubSpot TXT v=spf1 include:_spf.google.com include:sendgrid.net include:mailgun.o…
- CDN
- Cloudflare header cf-ray: a577ad868f6f0fcc-HAM
- Hosting
- Vercel header x-vercel-id: fra1::n7qkh-1794173415454-64676ca70370
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Email delivery
- DNS hosting
- Cloudflare DNS NS gina.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Google Search Console meta google-site-verification: U7FSb41OYO-8cTUzn4rW_gc7-Dnd7nIau7e9_NGBXDs
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Workspace 14/20
- OpenAI · not on umami.is 10/20
- HubSpot 9/20
- Microsoft 365 · not on umami.is 9/20
- Amazon Route 53 · not on umami.is 9/20
- Atlassian · not on umami.is 7/20
- PHP · not on umami.is 6/20
- Cloudflare 6/20
- Cloudflare DNS 6/20
- Google Tag Manager · not on umami.is 6/20
- Stripe · not on umami.is 5/20
- Vercel 5/20
- Zendesk · not on umami.is 5/20
- SendGrid 5/20
- Apple Business · not on umami.is 4/20