similarweb.com
Similarweb
Who runs Similarweb, what it tracks and what it costs, and the 20 closest digital market intelligence alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Ahrefs
Measured from Similarweb’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Similarweb01 · Who’s behind it
Who runs Similarweb
Similarweb similarweb.com
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Wikidata: provider of website rankings and analytics
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Similarweb tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
11 of the 18 alternatives below have fewer, 4 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 3 tools
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Similarweb
Thumbs up if it’s a real alternative to Similarweb, thumbs down if it isn’t.
- 01
Ahrefs—AI Marketing Platform Powered by Big Data
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
Very close - 02
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close - 03
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO
Search for a competitor. See their PPC and SEO secrets, download their best keywords, get the backlinks that drive their rankings, and laugh at their mistakes.
Very close - 04
Login | data.ai
Very close - 05
Digital Intelligence & App Data Analysis by Sensor Tower
Discover Sensor Tower's platform to measure the digital economy. Access app download data, app analysis, and ad performance insights to optimize your strategy
Very close - 06
Moz - SEO Software for Smarter Marketing
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
Very close - 07
former American web traffic analysis company
Very close - 08
Serpstat – Marketing Tool for SEO and Content Tasks
Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit
Very close - 09
Contentsquare: AI-first experience platform
Contentsquare gives brands the intelligence to understand every human and agent journey — and the speed to turn every signal into better experiences.
Very close - 10
Product Intelligence Platform for the AI Era | Mixpanel
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Very close - 11
US market research company
Very close - 12
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. - Comscore, Inc.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Very close - 13
SE Ranking: SEO software with data you can trust
SEO software for agencies and in-house teams. Research keywords, track rankings, audit sites, and report on performance with data that holds up.
Very close - 14
The AI GTM System for Go-to-Market Teams | Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
Very close - 15
Kantar. Intelligence for Brand Growth.
Shape your brand future.
Very close - 16
IDC | Trusted Tech Intelligence
Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.
Very close - 17
Marfeel
A suite of solutions designed for every publisher's needs
Very close - 18
Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana
As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.
Very close - 19
Your No. 1 Choice in Premium Sales Intelligence | Cognism
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.
Very close - 20
Appier | Empowering Businesses to Turn AI into ROI
Comprehensive AI-Powered Solutions: Smoother Operations. Elevated Customer Experience. Better Performance.
Very close
Closest first, by how much each site’s offer resembles Similarweb’s. Trackers are counted the same way as above. Highlighted technologies are ones Similarweb uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Similarweb adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 15 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 37 ms
Competitor map
Each alternative by how close its vector is to Similarweb’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Analytics
- Matomo page source: matomo.php
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- HubSpot TXT hubspot-developer-verification=YzQxMmNmMGYtODBlZC00YzMyLThhNjMtOGZhYz…
- CDN
- Amazon CloudFront header x-amz-cf-id: V9QmuyXb6JKqFXfP-XDV_tK_EUvkQmUZZTM81Bg-rcSHPayHAEzNIA==
- jsDelivr asset https://cdn.jsdelivr.net/npm/fingerprintjs2@2.1.4/dist/fingerprint2.min.js
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms31049686
- DNS hosting
- Amazon Route 53 NS ns-341.awsdns-42.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=pFNTNgwfx/4RHOz5lRjLo6fUnadQQ7aRqsOKMzf…
- Google Search Console meta google-site-verification: bv-IihuLs4AaRhmOHJR6cYqdDlhOYB--TYDajI3TBJw
- OpenAI TXT openai-domain-verification=dv-bxJngmO8ICBRd63W2JaDGgCN
- Zoom TXT ZOOM_verify_drly2GHE194LMQ5YfDInRa
Sitemaps
.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Microsoft 365 17/20
- Google Workspace 14/20
- Google Tag Manager 13/20
- OpenAI 12/20
- Atlassian 12/20
- Cloudflare · not on similarweb.com 9/20
- HubSpot 9/20
- Salesforce · not on similarweb.com 9/20
- Cloudflare DNS · not on similarweb.com 8/20
- Adobe · not on similarweb.com 8/20
- Amazon SES · not on similarweb.com 8/20
- Zendesk · not on similarweb.com 8/20
- Apple Business · not on similarweb.com 7/20
- Amazon Route 53 7/20
- DocuSign · not on similarweb.com 7/20