cognism.com
Cognism
Who runs Cognism, what it tracks and what it costs, and the 20 closest sales intelligence alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Lusha
Measured from Cognism’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Cognism01 · Who’s behind it
Who runs Cognism
Cognism cognism.com
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.
Wikidata: British B2B sales intelligence company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Cognism tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
18 of the 20 alternatives below have fewer, 2 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 5 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Cognism
Thumbs up if it’s a real alternative to Cognism, thumbs down if it isn’t.
- 01
Lusha | B2B Data and AI Prospecting for GTM Teams and AI Agents
Verified global B2B data: 515M+ contacts, 132M in the US, and 30 buying signals. Available in Lusha Workspace, Claude, ChatGPT, the API and MCP.
Very close - 02
ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation
ZoomInfo is the #1 GTM Platform: Marketing and sales AI plus the best B2B data. All-in-one lead generation, prospecting, market intelligence , and ABM software.
Very close - 03
Seamless.AI - Best AI Sales Software & Business Leads Platform
AI-powered lead generation software that helps businesses find verified B2B contacts, direct dials, and emails. Start generating more qualified leads today.
Very close - 04
The AI GTM System for Go-to-Market Teams | Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
Very close - 05
Clay | Build systems to grow revenue
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
Very close - 06
DemandScience | B2B Buyer Intelligence for More Pipeline
DemandScience helps B2B teams identify winnable accounts and activate them across channels—generating more pipeline without legacy ABM platform complexity.
Very close - 07
Agentic AI Platform for Revenue Teams | Outreach
Outreach is the Agentic AI platform for revenue teams — forecast, coach, close deals, and expand accounts. See it in action. Request a demo.
Very close - 08
ABM Platform for B2B Sales & Marketing Success | Demandbase
Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.
Very close - 09
Bombora | B2B data provider for Intent, audience and identity
Elevate GTM results with the leader in B2B Intent, identity, and digital audience solutions. Built for enterprise brands and their agencies.
Very close - 10
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 11
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
Very close - 12
Crunchbase | Private Company Data & Predictive Intelligence
Discover private company data, funding insights, and AI-powered predictions with Crunchbase.
Very close - 13
Klaviyo: KI-gestütztes E-Mail-Marketing und SMS | B2C CRM
Klaviyo vereint KI-gestütztes E-Mail-Marketing und SMS, um Wachstum, Kundenbindung und messbare Ergebnisse zu erzielen. Erstelle personalisierte Omnichannel-Erlebnisse für WhatsApp, E-Commerce und mehr mit K:AI-Agents.
Very close - 14
AI Chat Agent for B2B Sales | Salesloft
Experience next-level AI chatbots. We’ve transitioned from Drift to partner with 1Mind, bringing you real-time visitor engagement and a smarter pipeline.
Very close - 15
Planhat | A new generation of CRM
Bring your people and agents together to turn shared commercial knowledge into exceptional customer outcomes.
Very close - 16
Supercharge Your Customer Lifetime Value with CleverTap: The Ultimate All-in-One Customer Engagement Platform
Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tools to help you connect with your audience at every stage of the customer journey. Get started with CleverTap today.
Very close - 17
OpenText | Secure Information Management for AI
OpenText helps organizations securely manage and connect data across the enterprise, transforming data into trusted, AI-ready information.
Very close - 18
Netcore - #1 Agentic Marketing Platform
Netcore's Agentic Marketing Platform helps marketers increase conversions, user engagement, retention & personalization on websites & apps using 9+ channels.
Very close - 19
MoEngage - Agentic Customer Engagement Platform
Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.
Very close - 20
Ahrefs—AI Marketing Platform Powered by Big Data
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
Very close
Closest first, by how much each site’s offer resembles Cognism’s. Trackers are counted the same way as above. Highlighted technologies are ones Cognism uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Cognism adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 17 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 26 ms
Competitor map
Each alternative by how close its vector is to Cognism’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- HubSpot CMS meta generator: HubSpot
- CSS & UI
- Font Awesome asset https://www.cognism.com/hubfs/hub_generated/template_assets/1/212278537384/1793967522763/…
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Marketing automation
- HubSpot TXT hubspot-developer-verification=YzA5MzFiYmMtZWMyNi00MmMxLTgxNzItZTZiMz…
- Salesforce Pardot page source: pi.pardot.com
- Live chat & support
- Zendesk TXT v=spf1 a mx include:spf.protection.outlook.com include:aspmx.pardot.…
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- CDN
- Cloudflare header cf-ray: a5779a82cf6b83bd-HAM
- Email hosting
- Microsoft 365 MX cognism-com.mail.protection.outlook.com
- Email delivery
- Mailchimp Transactional TXT v=spf1 a mx include:spf.protection.outlook.com include:aspmx.pardot.…
- DNS hosting
- Cloudflare DNS NS henry.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=3a8ss/mhAfz9ZvhwvblSXDkhMKabBZqO2Zr1LSD…
- Google Search Console TXT google-site-verification=FoM6oXG-zRnjwccLEzmODN6NA8H0A3ILM6lnlX0TLLY
- OpenAI TXT openai-domain-verification=dv-7HLws4amfYim1CC0EpoWY0fl
- Salesforce TXT v=spf1 a mx include:spf.protection.outlook.com include:aspmx.pardot.…
- Zoom TXT ZOOM_verify_mnTb161iY2gBQl8x1pVSqI
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Cloudflare 17/20
- Google Tag Manager 17/20
- Google Workspace · not on cognism.com 17/20
- Atlassian 14/20
- Microsoft 365 14/20
- HubSpot 13/20
- Apple Business · not on cognism.com 12/20
- Amazon Route 53 · not on cognism.com 11/20
- DocuSign · not on cognism.com 10/20
- OpenAI 10/20
- OneTrust · not on cognism.com 9/20
- Zoom 9/20
- PHP · not on cognism.com 8/20
- WordPress · not on cognism.com 8/20
- Google Fonts · not on cognism.com 8/20