ahrefs.com
Ahrefs
Who runs Ahrefs, what it tracks and what it costs, and the 20 closest SEO software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- Last price change
- None seen yet
- Closest alternative
- Semrush
Measured from Ahrefs’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Ahrefs01 · Who’s behind it
Who runs Ahrefs
Ahrefs ahrefs.com
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
Wikidata: search engine optimization company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Hiring
- Audience
- In English
02 · Privacy
What Ahrefs tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
More than all 19 alternatives below.
Privacy-friendly alternatives →- Cookie banner
- CookieYes
- US company
- 8 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Privacy-friendly analytics
Counts visits without cookies or personal profiles.
03 · Pricing
What Ahrefs costs
The prices on Ahrefs’s pricing page as shown to visitors from Germany, in the order they appear. We check weekly; price changes are listed under What changed.
- € 119 / mo
- € 229 / mo
- € 419 / mo
- €37.4 / mo
- €56.1 / mo
- €74.8 / mo
- € 27 / mo
- €179 / mo
- +14 more
04 · Alternatives
Alternatives to Ahrefs
Thumbs up if it’s a real alternative to Ahrefs, thumbs down if it isn’t.
- 01
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close - 02
Moz - SEO Software for Smarter Marketing
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
Very close - 03
Serpstat – Marketing Tool for SEO and Content Tasks
Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit
Very close - 04
SEO Backlink Checker & Link Building Toolset | Majestic.com
Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings today.
Very close - 05
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 06
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO
Search for a competitor. See their PPC and SEO secrets, download their best keywords, get the backlinks that drive their rankings, and laugh at their mistakes.
Very close - 07
SE Ranking: SEO software with data you can trust
SEO software for agencies and in-house teams. Research keywords, track rankings, audit sites, and report on performance with data that holds up.
Very close - 08
BrightLocal - Local SEO Platform, Citations, Services, and APIs
Local marketing made simple. Join 15,000+ agencies and businesses using BrightLocal to rank higher, beat competitors, and grow revenue. Try for FREE.
Very close - 09
former American web traffic analysis company
Very close - 10
Writesonic: AI Search Visibility Platform for GEO & AEO
The AI search visibility platform for GEO and AEO. Track mentions, rank, and sentiment across AI, then close the gaps. Trusted by Amazon and Unilever.
Very close - 11
Neil Patel: Helping You Succeed Through Digital Marketing!
Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.
Very close - 12
Yotpo: loyalty, reviews & AI visibility for ecommerce
Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.
Very close - 13
Put AI agents to work for marketing | Jasper
Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.
Very close - 14
Backlinko: SEO, Content Marketing, & Link Building Strategies
It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.
Very close - 15
AI Ecommerce Search and Product Discovery | Constructor
The only site search and product discovery built for ecommerce KPIs. Delivering superior experiences with AI, NLP, data and personalization.
Very close - 16
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
Very close - 17
Agentic Content Intelligence - Siteimprove
Siteimprove’s Agentic Content Intelligence unites accessibility, analytics, SEO, and content strategy to proactively optimize and govern your digital experience.
Very close - 18
Automation, Landing Pages and Email Marketing Platform
Unlock your revenue potential with GetResponse's marketing software. Automate sales, track revenue, and convert leads into loyal customers with ease.
Very close - 19
Pendo | Product Context for Your Apps and AI Agents
Pendo feeds product context to the apps and AI agents you build or buy, so you can understand your users, act where it counts, and drive adoption and revenue.
Very close - 20
The AI Platform for Personalization | Bloomreach
Loomi AI, Bloomreach's agentic platform, understands each customer to personalize their experience in real time — across email, web, mobile, and search.
Very close
Closest first, by how much each site’s offer resembles Ahrefs’s. Trackers are counted the same way as above. Highlighted technologies are ones Ahrefs uses too. Votes and comments come from visitors and don’t change the order.
05 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Ahrefs adds, drops or rewrites shows up here.
06 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 19 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 29 ms
Competitor map
Each alternative by how close its vector is to Ahrefs’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Analytics
- Cloudflare Web Analytics asset https://static.cloudflareinsights.com/beacon.min.js/vce701823e78c4301a35b7e07294d87301792…
- Google Analytics page source: googletagmanager.com/gtag/js
- Advertising
- Google Ads conversion tracking page source: gtag('config', 'AW-
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Meta Pixel page source: connect.facebook.net/en_US/fbevents.js
- Reddit Pixel page source: redditstatic.com/ads/pixel
- X (Twitter) Pixel page source: static.ads-twitter.com/uwt.js
- Marketing automation
- Mailchimp TXT v=spf1 include:sendgrid.net include:_spf.google.com include:spf.mail.…
- Cookie consent
- CookieYes page source: cdn-cookieyes.com
- Payments
- Stripe TXT stripe-verification=5050a531839b76be29b99cc3258d7154e48a08398c8055b83…
- CDN
- Cloudflare header cf-ray: a594995f3c9726b7-HAM
- Email hosting
- Google Workspace MX smtp.google.com
- Microsoft 365 TXT MS=ms30123980
- Email delivery
- SendGrid TXT v=spf1 include:sendgrid.net include:_spf.google.com include:spf.mail.…
- DNS hosting
- Cloudflare DNS NS adam.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Google Search Console TXT google-site-verification=K5q-tV3hv4u12bcTGUTuPX9tGJO8bamXuVkoK41nHnI
- Meta Business Suite TXT facebook-domain-verification=td8brmt3wu6dbdsm0q071p91in8qx8
- OpenAI TXT openai-domain-verification=dv-F3FZfMZ7tyPEwJUf4jrwRTXa
- Zoom TXT ZOOM_verify_vwLxddoJ4BT7INd3pWZ29h
Sitemaps
, 632 of them guides, blog or magazine pages.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Workspace 16/20
- Google Tag Manager · not on ahrefs.com 15/20
- HubSpot · not on ahrefs.com 13/20
- Microsoft 365 12/20
- Atlassian · not on ahrefs.com 11/20
- OpenAI 11/20
- Cloudflare 11/20
- Google Fonts · not on ahrefs.com 8/20
- Meta Business Suite 8/20
- Cloudflare DNS 8/20
- Apple Business · not on ahrefs.com 7/20
- PHP · not on ahrefs.com 7/20
- Zendesk · not on ahrefs.com 7/20
- Amazon SES · not on ahrefs.com 6/20
- Salesforce · not on ahrefs.com 6/20