moz.com

Moz

Who runs Moz, what it tracks and what it costs, and the 20 closest SEO software alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Ahrefs

Measured from Moz’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit Moz

01 · Who’s behind it

Who runs Moz

Moz moz.com

Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!

Wikidata: software company

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Moz tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

1 of the 19 alternatives below have fewer, 16 have more.

Privacy-friendly alternatives →
Cookie banner
OneTrust
US company
2 tools
  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Privacy-friendly analytics

    Counts visits without cookies or personal profiles.

03 · Alternatives

Alternatives to Moz

Thumbs up if it’s a real alternative to Moz, thumbs down if it isn’t.

Fewer trackers than MozNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Ahrefs ahrefs.com Top 10K English 7 trackers

    Ahrefs—AI Marketing Platform Powered by Big Data

    We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

    Compare Ahrefs with Moz →
  2. 02
    Semrush semrush.com Top 10K English Free plan 2 trackers

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

    Compare Semrush with Moz →
  3. 03
    BrightLocal brightlocal.com English 2 trackers

    BrightLocal - Local SEO Platform, Citations, Services, and APIs

    Local marketing made simple. Join 15,000+ agencies and businesses using BrightLocal to rank higher, beat competitors, and grow revenue. Try for FREE.

    Compare BrightLocal with Moz →
  4. 04
    SE Ranking seranking.com English 1 tracker

    SE Ranking: SEO software with data you can trust

    SEO software for agencies and in-house teams. Research keywords, track rankings, audit sites, and report on performance with data that holds up.

    Compare SE Ranking with Moz →
  5. 05
    Serpstat serpstat.com English 2 trackers

    Serpstat – Marketing Tool for SEO and Content Tasks

    Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit

    Compare Serpstat with Moz →
  6. 06
    SpyFu spyfu.com English 6 trackers

    SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO

    Search for a competitor. See their PPC and SEO secrets, download their best keywords, get the backlinks that drive their rankings, and laugh at their mistakes.

    Compare SpyFu with Moz →
  7. 07
    Similarweb similarweb.com Top 10K English 3 trackers

    Similarweb: AI-Powered Digital Data Intelligence Solutions

    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

    Compare Similarweb with Moz →
  8. 08
    Majestic Search Engine majestic.com English 2 trackers

    SEO Backlink Checker & Link Building Toolset | Majestic.com

    Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings today.

    Compare Majestic Search Engine with Moz →
  9. 09
    Alexa Internet alexa.com Top 10K

    former American web traffic analysis company

    Compare Alexa Internet with Moz →
  10. 10
    Backlinko backlinko.com English 2 trackers

    Backlinko: SEO, Content Marketing, & Link Building Strategies

    It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.

    Compare Backlinko with Moz →
  11. 11
    Neil Patel neilpatel.com Top 10K English 2 trackers

    Neil Patel: Helping You Succeed Through Digital Marketing!

    Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.

    Compare Neil Patel with Moz →
  12. 12
    Yext yext.com English 2 trackers

    Yext | Enterprise Agentic Marketing Platform | Yext

    Yext is the enterprise agentic marketing platform — intelligence, verified data, and distribution to win every discovery moment across AI and search.

    Compare Yext with Moz →
  13. 13
    Yotpo yotpo.com Top 10K English 5 trackers

    Yotpo: loyalty, reviews & AI visibility for ecommerce

    Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.

    Compare Yotpo with Moz →
  14. 14
    Atom atom.com Top 10K English 1 tracker

    Atom: The #1 Domain Marketplace - Names & Domains for Sale

    Find, buy and register the right domain on Atom. Curated .com and .ai domain names, AI naming tools, trademark screening, and APIs and MCP for builders and their agents.

    Compare Atom with Moz →
  15. 15
    SmartScout smartscout.com English 3 trackers

    SmartScout - Amazon Data, Analytics, and Tools for Brands and Amazon Sellers

    Unlock enterprise-level data to dominate your niche. Track competitors, discover high-value keywords, and use AI visibility tools to scale your Amazon business.

    Compare SmartScout with Moz →
  16. 16
    SellerApp sellerapp.com English No trackers

    SellerApp: Amazon All In One Seller Tool For PPC, Keywords & Profit

    Seller App’s Smart-Data helps for Amazon Growth, Calculate Profits, PPC Campaigns, In-depth Keywords & Product Research, Analyze Competition and more

    Compare SellerApp with Moz →
  17. 17
    Vendasta vendasta.com English 4 trackers

    AI Workforce for Agencies & Local Business Partners | Vendasta

    Empower local businesses with an all-in-one AI workforce. Scale your agency or franchise with automated fulfillment, marketing, and sales tools in one place.

    Compare Vendasta with Moz →
  18. 18
    Constructor constructor.io English 4 trackers

    AI Ecommerce Search and Product Discovery | Constructor

    The only site search and product discovery built for ecommerce KPIs. Delivering superior experiences with AI, NLP, data and personalization.

    Compare Constructor with Moz →
  19. 19
    Jasper jasper.ai English 2 trackers

    Put AI agents to work for marketing | Jasper

    Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.

    Compare Jasper with Moz →
  20. 20
    Writesonic writesonic.com English 2 trackers

    Writesonic: AI Search Visibility Platform for GEO & AEO

    The AI search visibility platform for GEO and AEO. Track mentions, rank, and sentiment across AI, then close the gaps. Trusted by Amazon and Unilever.

    Compare Writesonic with Moz →

Closest first, by how much each site’s offer resembles Moz’s. Trackers are counted the same way as above. Highlighted technologies are ones Moz uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Moz adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 19 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
60 ms

Competitor map

Each alternative by how close its vector is to Moz’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

AtomYotpoNeil PatelAlexa InternetSimilarwebSpyFuSE RankingBrightLocalSemrushAhrefs

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