moz.com
Moz
Who runs Moz, what it tracks and what it costs, and the 20 closest SEO software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Ahrefs
Measured from Moz’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Moz01 · Who’s behind it
Who runs Moz
Moz moz.com
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
Wikidata: software company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Moz tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
1 of the 19 alternatives below have fewer, 16 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Privacy-friendly analytics
Counts visits without cookies or personal profiles.
03 · Alternatives
Alternatives to Moz
Thumbs up if it’s a real alternative to Moz, thumbs down if it isn’t.
- 01
Ahrefs—AI Marketing Platform Powered by Big Data
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
Very close - 02
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close - 03
BrightLocal - Local SEO Platform, Citations, Services, and APIs
Local marketing made simple. Join 15,000+ agencies and businesses using BrightLocal to rank higher, beat competitors, and grow revenue. Try for FREE.
Very close - 04
SE Ranking: SEO software with data you can trust
SEO software for agencies and in-house teams. Research keywords, track rankings, audit sites, and report on performance with data that holds up.
Very close - 05
Serpstat – Marketing Tool for SEO and Content Tasks
Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit
Very close - 06
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO
Search for a competitor. See their PPC and SEO secrets, download their best keywords, get the backlinks that drive their rankings, and laugh at their mistakes.
Very close - 07
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 08
SEO Backlink Checker & Link Building Toolset | Majestic.com
Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings today.
Very close - 09
former American web traffic analysis company
Very close - 10
Backlinko: SEO, Content Marketing, & Link Building Strategies
It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.
Very close - 11
Neil Patel: Helping You Succeed Through Digital Marketing!
Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.
Very close - 12
Yext | Enterprise Agentic Marketing Platform | Yext
Yext is the enterprise agentic marketing platform — intelligence, verified data, and distribution to win every discovery moment across AI and search.
Very close - 13
Yotpo: loyalty, reviews & AI visibility for ecommerce
Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.
Very close - 14
Atom: The #1 Domain Marketplace - Names & Domains for Sale
Find, buy and register the right domain on Atom. Curated .com and .ai domain names, AI naming tools, trademark screening, and APIs and MCP for builders and their agents.
Very close - 15
SmartScout - Amazon Data, Analytics, and Tools for Brands and Amazon Sellers
Unlock enterprise-level data to dominate your niche. Track competitors, discover high-value keywords, and use AI visibility tools to scale your Amazon business.
Very close - 16
SellerApp: Amazon All In One Seller Tool For PPC, Keywords & Profit
Seller App’s Smart-Data helps for Amazon Growth, Calculate Profits, PPC Campaigns, In-depth Keywords & Product Research, Analyze Competition and more
Very close - 17
AI Workforce for Agencies & Local Business Partners | Vendasta
Empower local businesses with an all-in-one AI workforce. Scale your agency or franchise with automated fulfillment, marketing, and sales tools in one place.
Very close - 18
AI Ecommerce Search and Product Discovery | Constructor
The only site search and product discovery built for ecommerce KPIs. Delivering superior experiences with AI, NLP, data and personalization.
Very close - 19
Put AI agents to work for marketing | Jasper
Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.
Very close - 20
Writesonic: AI Search Visibility Platform for GEO & AEO
The AI search visibility platform for GEO and AEO. Track mentions, rank, and sentiment across AI, then close the gaps. Trusted by Amazon and Unilever.
Very close
Closest first, by how much each site’s offer resembles Moz’s. Trackers are counted the same way as above. Highlighted technologies are ones Moz uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Moz adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 19 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 60 ms
Competitor map
Each alternative by how close its vector is to Moz’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CSS & UI
- Bootstrap asset https://cloud.wordlift.io/app/bootstrap.js
- Analytics
- Cloudflare Web Analytics asset https://static.cloudflareinsights.com/beacon.min.js
- Marketing automation
- HubSpot TXT v=spf1 include:_spf.google.com include:2886781.spf01.hubspotemail.net…
- Live chat & support
- Zendesk TXT v=spf1 include:_spf.google.com include:2886781.spf01.hubspotemail.net…
- Cookie consent
- OneTrust TXT onetrust-domain-verification=2cab83837fea449daed73c76571b4987
- Payments
- Stripe TXT stripe-verification=f1e0852092ff90300fdcc180864ba044b04cb485605abeb2e…
- CDN
- Cloudflare header cf-ray: a56310f2e949ae67-HAM
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Email delivery
- Amazon SES TXT v=spf1 include:_spf.google.com include:2886781.spf01.hubspotemail.net…
- DNS hosting
- Cloudflare DNS NS karl.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=cd8dab640ab786a9457c8757f4188cd682dd687a6…
- Atlassian TXT atlassian-domain-verification=ais6F15PUaVYoFUzdWkVhKUITK+2UW8BV+Prmd7…
- Canva TXT canva-site-verification=BlqjLmS_JEvEk5kuYiJNkg
- DocuSign TXT docusign=b5f4fc26-d624-472f-916e-be13ad191a51
- Google Search Console meta google-site-verification: chSe80_PxsxsISJaPjTi2fNnSZcyMM-uVr5TVIjXIT4
- Meta Business Suite TXT facebook-domain-verification=d610r60v1y48jvfs0grtgo59ueh1db
- Miro TXT miro-verification=2c6e56ff03a0434678621253eb6bc4b02772a446
- OpenAI TXT openai-domain-verification=dv-KeQmqjmjNx2VL6SVSvGuCtBn
- Salesforce TXT v=spf1 include:_spf.google.com include:2886781.spf01.hubspotemail.net…
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Workspace 18/20
- Google Tag Manager · not on moz.com 15/20
- Cloudflare 11/20
- Microsoft 365 · not on moz.com 11/20
- OpenAI 11/20
- HubSpot 10/20
- Google Fonts · not on moz.com 9/20
- Cloudflare DNS 8/20
- PHP · not on moz.com 8/20
- Meta Business Suite 7/20
- Atlassian 7/20
- WordPress · not on moz.com 7/20
- Apple Business · not on moz.com 6/20
- Zendesk 6/20
- Amazon Route 53 · not on moz.com 6/20