semrush.com
Semrush
Who runs Semrush, what it tracks and what it costs, and the 20 closest SEO software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- Last price change
- None seen yet
- Closest alternative
- Ahrefs
Measured from Semrush’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Semrush01 · Who’s behind it
Who runs Semrush
Semrush semrush.com
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Wikidata: American SaaS platform for SEO, content marketing, and competitive analysis
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Semrush tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
4 of the 19 alternatives below have fewer, 7 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 3 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Pricing
What Semrush costs
The prices on Semrush’s pricing page as shown to visitors from Germany, in the order they appear. We check weekly; price changes are listed under What changed.
- €112.52
- €112.52 / mo
- €134
- €158.40
- €158.40 / mo
- €190
- €238
- €238 / mo
- +7 more
04 · Alternatives
Alternatives to Semrush
Thumbs up if it’s a real alternative to Semrush, thumbs down if it isn’t.
- 01
Ahrefs—AI Marketing Platform Powered by Big Data
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
Very close - 02
Moz - SEO Software for Smarter Marketing
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
Very close - 03
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO
Search for a competitor. See their PPC and SEO secrets, download their best keywords, get the backlinks that drive their rankings, and laugh at their mistakes.
Very close - 04
SE Ranking: SEO software with data you can trust
SEO software for agencies and in-house teams. Research keywords, track rankings, audit sites, and report on performance with data that holds up.
Very close - 05
Serpstat – Marketing Tool for SEO and Content Tasks
Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit
Very close - 06
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 07
SEO Backlink Checker & Link Building Toolset | Majestic.com
Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings today.
Very close - 08
BrightLocal - Local SEO Platform, Citations, Services, and APIs
Local marketing made simple. Join 15,000+ agencies and businesses using BrightLocal to rank higher, beat competitors, and grow revenue. Try for FREE.
Very close - 09
Writesonic: AI Search Visibility Platform for GEO & AEO
The AI search visibility platform for GEO and AEO. Track mentions, rank, and sentiment across AI, then close the gaps. Trusted by Amazon and Unilever.
Very close - 10
former American web traffic analysis company
Very close - 11
Neil Patel: Helping You Succeed Through Digital Marketing!
Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.
Very close - 12
Automation, Landing Pages and Email Marketing Platform
Unlock your revenue potential with GetResponse's marketing software. Automate sales, track revenue, and convert leads into loyal customers with ease.
Very close - 13
REVIEWS.io - Company & Product Review Collection
Review collection made simple. Our friendly review platform helps you build trust quickly with our monthly subscription & flexible plans.
Very close - 14
Yotpo: loyalty, reviews & AI visibility for ecommerce
Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.
Very close - 15
Agentic Content Intelligence - Siteimprove
Siteimprove’s Agentic Content Intelligence unites accessibility, analytics, SEO, and content strategy to proactively optimize and govern your digital experience.
Very close - 16
Put AI agents to work for marketing | Jasper
Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.
Very close - 17
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
Very close - 18
Piano | Data-Driven Customer Engagement Solutions
Welcome to Piano, the leading platform for data analytics, audience segmentation, and customer engagement. Discover how we help businesses grow through data-driven insights.
Very close - 19
SellerApp: Amazon All In One Seller Tool For PPC, Keywords & Profit
Seller App’s Smart-Data helps for Amazon Growth, Calculate Profits, PPC Campaigns, In-depth Keywords & Product Research, Analyze Competition and more
Very close - 20
The AI Platform for Personalization | Bloomreach
Loomi AI, Bloomreach's agentic platform, understands each customer to personalize their experience in real time — across email, web, mobile, and search.
Very close
Closest first, by how much each site’s offer resembles Semrush’s. Trackers are counted the same way as above. Highlighted technologies are ones Semrush uses too. Votes and comments come from visitors and don’t change the order.
05 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Semrush adds, drops or rewrites shows up here.
06 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 23 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 40 ms
Competitor map
Each alternative by how close its vector is to Semrush’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,…
- Marketing automation
- Live chat & support
- Hosting
- Google Cloud header via: 1.1 google
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP cookie PHPSESSID
- Email hosting
- Google Workspace TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
- Microsoft 365 TXT MS=ms90185148
- Mimecast MX usb-smtp-inbound-1.mimecast.com
- Email delivery
- Amazon SES TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
- Mailchimp Transactional TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
- DNS hosting
- Google Cloud DNS NS ns-cloud-e1.googledomains.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=9e2233e4bee36f8c577772a15f83ea2887da0acd1…
- Apple Business TXT apple-domain-verification=jqXRNmPmTwwTjBYo
- Atlassian TXT atlassian-domain-verification=HsXqGyMljRsmEH6YwDOlJeL5RynYoGdbTwkU3nP…
- Google Search Console TXT google-site-verification=0fi-TYpzPeD1GbaE-XCVBDHbpfciG903iwRs3QSxwd0
- Meta Business Suite TXT facebook-domain-verification=6zt69ggysiztnc3tk714d886fs3t3s
- Miro TXT miro-verification=06c0c44b44af219ca7a206d9d8c9729d95a46db8
- Notion TXT notion-domain-verification=PlfMolzbMlXLbWnfFbddmq4ohGB9km6tE9JhovfXVKf
- OpenAI TXT openai-domain-verification=dv-KI6NdhrJwaSBsG2Oy2TM1OQY
- Salesforce TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
Sitemaps
, 466 of them guides, blog or magazine pages.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Workspace 15/20
- Google Tag Manager · not on semrush.com 14/20
- Cloudflare · not on semrush.com 13/20
- Cloudflare DNS · not on semrush.com 11/20
- Microsoft 365 11/20
- HubSpot 11/20
- OpenAI 10/20
- Atlassian 10/20
- Google Fonts 9/20
- Meta Business Suite 8/20
- Amazon SES 7/20
- PHP 7/20
- WordPress · not on semrush.com 7/20
- Zendesk 6/20
- Google Analytics · not on semrush.com 5/20