backlinko.com

Backlinko

Who runs Backlinko, what it tracks and what it costs, and the 20 closest SEO education alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Moz

Measured from Backlinko’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit Backlinko

01 · Who’s behind it

Who runs Backlinko

Backlinko backlinko.com

It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Backlinko tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

7 of the 19 alternatives below have fewer, 5 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
1 tool
  • A/B testing

    Shows visitors different versions of the page to see which works better.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

03 · Alternatives

Alternatives to Backlinko

Thumbs up if it’s a real alternative to Backlinko, thumbs down if it isn’t.

Fewer trackers than BacklinkoNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Moz moz.com Top 10K English 1 tracker

    Moz - SEO Software for Smarter Marketing

    Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!

    Compare Moz with Backlinko →
  2. 02
    Ahrefs ahrefs.com Top 10K English 7 trackers

    Ahrefs—AI Marketing Platform Powered by Big Data

    We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

    Compare Ahrefs with Backlinko →
  3. 03
    Neil Patel neilpatel.com Top 10K English 2 trackers

    Neil Patel: Helping You Succeed Through Digital Marketing!

    Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.

    Compare Neil Patel with Backlinko →
  4. 04
    Search Engine Journal searchenginejournal.com Top 10K English 4 trackers

    Search Engine Journal - The AI Search & SEO News That Matters

    Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.

    Compare Search Engine Journal with Backlinko →
  5. 05
    Serpstat serpstat.com English 2 trackers

    Serpstat – Marketing Tool for SEO and Content Tasks

    Boost your online presence with Serpstat ➤ A powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit

    Compare Serpstat with Backlinko →
  6. 06
    Semrush semrush.com Top 10K English Free plan 2 trackers

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

    Compare Semrush with Backlinko →
  7. 07
    Majestic Search Engine majestic.com English 2 trackers

    SEO Backlink Checker & Link Building Toolset | Majestic.com

    Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings today.

    Compare Majestic Search Engine with Backlinko →
  8. 08
    SpyFu spyfu.com English 6 trackers

    SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO

    Search for a competitor. See their PPC and SEO secrets, download their best keywords, get the backlinks that drive their rankings, and laugh at their mistakes.

    Compare SpyFu with Backlinko →
  9. 09
    web.dev Top 10K English No trackers

    web.dev

    Guidance to build modern web experiences that work on any browser.

    Compare web.dev with Backlinko →
  10. 10
    Sitemaps sitemaps.org Top 10K No trackers

    sitemaps.org - Home

    The Sitemaps protocol enables webmasters to information earch engine about pages on their site that are available for crawling.

    Compare Sitemaps with Backlinko →
  11. 11
    Drupal drupal.org Top 10K English 1 tracker

    Client Challenge

    free and open-source web content management system

    Compare Drupal with Backlinko →
  12. 12
    SE Ranking seranking.com English 1 tracker

    SE Ranking: SEO software with data you can trust

    SEO software for agencies and in-house teams. Research keywords, track rankings, audit sites, and report on performance with data that holds up.

    Compare SE Ranking with Backlinko →
  13. 13
    GetApp getapp.com

    company

    Compare GetApp with Backlinko →
  14. 14
    Jimdo jimdo.com Top 10K English 1 tracker

    Bring Your Business Online | Websites & More – Jimdo

    Try Jimdo, the all-in-one small business solution. Websites, online stores, bookings, logos, SEO, analytics, domains, and hosting.

    Compare Jimdo with Backlinko →
  15. 15
    BrightLocal brightlocal.com English 2 trackers

    BrightLocal - Local SEO Platform, Citations, Services, and APIs

    Local marketing made simple. Join 15,000+ agencies and businesses using BrightLocal to rank higher, beat competitors, and grow revenue. Try for FREE.

    Compare BrightLocal with Backlinko →
  16. 16
    Similarweb similarweb.com Top 10K English 3 trackers

    Similarweb: AI-Powered Digital Data Intelligence Solutions

    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

    Compare Similarweb with Backlinko →
  17. 17
    Webflow webflow.com Top 10K English 2 trackers

    Webflow: The agentic web platform for modern businesses

    Design, build, optimize, and rank in AI search — all in Webflow. Enterprise-grade security, CMS, hosting, and AEO built in. Trusted by over 300k teams.

    Compare Webflow with Backlinko →
  18. 18
    Duda duda.co English 2 trackers

    Duda | The AI Web Presence Platform for Pros

    Build, get found, and convert with Duda. Scale your business with an AI-powered platform purpose-built for creating high-ranking client websites that drive results.

    Compare Duda with Backlinko →
  19. 19
    Webnode webnode.com English 1 tracker

    Webnode Website Builder | Build Your Free Website with AI

    Create your website instantly with Webnode’s AI Website Builder. Generate text, images, and layout in seconds, or use website templates. Start for free.

    Compare Webnode with Backlinko →
  20. 20
    ZDNET zdnet.com Top 10K English 4 trackers

    News and Advice on the World's Latest Innovations | ZDNET - ZDNET

    see all latest

    Compare ZDNET with Backlinko →

Closest first, by how much each site’s offer resembles Backlinko’s. Trackers are counted the same way as above. Highlighted technologies are ones Backlinko uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Backlinko adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 8 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
83 ms

Competitor map

Each alternative by how close its vector is to Backlinko’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

DrupalSitemapsweb.devMajestic Search EngineSemrushSerpstatSearch Engine JournalNeil PatelAhrefsMoz

Built with

JavaScript frameworks
  • Next.js header x-powered-by: Next.js
  • React implied by Next.js (header x-powered-by: Next.js)
Tag managers
A/B testing
  • VWO page source: dev.visualwebsiteoptimizer.com
Hosting
  • Netlify header x-nf-request-id: 01M6YJBRYDR64Y95M2B17F0XCA
Email hosting
DNS hosting
  • NS1 NS dns1.p02.nsone.net
SaaS tools (verified in DNS)