vs
Comparison
Backlinko vs Serpstat
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Backlinko publishes guides, articles and a newsletter on SEO, link building, content marketing and AI search optimization, along with free SEO tools such as keyword research, site audits and backlink checks. The site is owned by Semrush and promotes its software.
Serpstat is an online SEO software suite offering keyword research, competitor analysis, backlink analysis, rank tracking, site audits and PPC ad research, plus an API for SEO data.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
-
- A/B testing: VWO
- Tag manager: Google Tag Manager
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- A/B testing: VWO
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts
- Ad trackers
- None
- None
- Cookie banner
- –
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.