vs
Comparison
Backlinko vs Moz
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Backlinko publishes guides, articles and a newsletter on SEO, link building, content marketing and AI search optimization, along with free SEO tools such as keyword research, site audits and backlink checks. The site is owned by Semrush and promotes its software.
Moz sells SEO software including keyword research, backlink analysis, rank tracking, site audits, local listing management, and AI search visibility tracking, plus free SEO tools, an API for link data, and educational guides.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Top 10K
- Trackers on the homepage
-
- A/B testing: VWO
- Tag manager: Google Tag Manager
- fewer
- Marketing and email tracking: HubSpot
- Privacy-friendly analytics: Cloudflare Web Analytics
- Ad trackers
- None
- None
- Cookie banner
- –
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.