vs Comparison

Ahrefs vs Serpstat

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Ahrefs

Ahrefs is a subscription SEO and marketing software suite. It provides backlink and keyword research, competitor analysis, rank tracking, site audits, content tools, local SEO and tracking of brand visibility in AI chatbots, all built on its own web crawl index.

Serpstat

Serpstat is an online SEO software suite offering keyword research, competitor analysis, backlink analysis, rank tracking, site audits and PPC ad research, plus an API for SEO data.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 10K
Smaller site
Trackers on the homepage
  • Advertising and retargeting: Google Ads conversion tracking, LinkedIn Insight Tag, Meta Pixel, Reddit Pixel, X (Twitter) Pixel
  • Visitor analytics: Google Analytics
  • Marketing and email tracking: Mailchimp
  • Privacy-friendly analytics: Cloudflare Web Analytics
fewer
  • A/B testing: VWO
  • Tag manager: Google Tag Manager
  • Third-party embeds: Google Fonts
Ad trackers
Yes
None
Cookie banner
CookieYes
–
Prices
  • € 119 / mo
  • € 229 / mo
  • € 419 / mo
  • €37.4 / mo
  • €56.1 / mo
No pricing page found
Last price change
None seen yet
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
13
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.