Clay

01 · Who’s behind it

Who runs Clay

Clay clay.com

Infrastructure to get any data, run agentic workflows, and launch GTM plays.

Company

No imprint we could read

Online since

Not in the Internet Archive

Audience

In English

02 · Privacy

What Clay tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   ZoomInfo zoominfo.com Top 10K English 2 trackers

   ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation

   ZoomInfo is the #1 GTM Platform: Marketing and sales AI plus the best B2B data. All-in-one lead generation, prospecting, market intelligence , and ABM software.

   • Cloudflare
   • Google Search Console
   • Google Tag Manager
   • Microsoft 365
   • OpenAI
   • Atlassian

   0 say ZoomInfo is a good alternative to Clay 0 say ZoomInfo isn’t a real alternative to Clay

   Comment

   Compare ZoomInfo with Clay →
   Very close
2. 02
   Apollo apollo.io English 3 trackers

   The AI GTM System for Go-to-Market Teams | Apollo

   Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.

   • Cloudflare
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • Microsoft 365
   • Notion

   0 say Apollo is a good alternative to Clay 0 say Apollo isn’t a real alternative to Clay

   Comment

   Compare Apollo with Clay →
   Very close
3. 03
   Lusha lusha.com English 2 trackers

   Lusha | B2B Data and AI Prospecting for GTM Teams and AI Agents

   Verified global B2B data: 515M+ contacts, 132M in the US, and 30 buying signals. Available in Lusha Workspace, Claude, ChatGPT, the API and MCP.

   • Cloudflare
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • Microsoft 365
   • Notion

   0 say Lusha is a good alternative to Clay 0 say Lusha isn’t a real alternative to Clay

   Comment

   Compare Lusha with Clay →
   Very close
4. 04
   Cognism cognism.com English 5 trackers

   Your No. 1 Choice in Premium Sales Intelligence | Cognism

   Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.

   • Cloudflare
   • Google Search Console
   • Google Tag Manager
   • Microsoft 365
   • OpenAI
   • Salesforce

   0 say Cognism is a good alternative to Clay 0 say Cognism isn’t a real alternative to Clay

   Comment

   Compare Cognism with Clay →
   Very close
5. 05
   Copy.ai copy.ai English 6 trackers

   Future proof your business with GTM AI

   Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

   • Cloudflare
   • Google Analytics
   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • Google Workspace

   0 say Copy.ai is a good alternative to Clay 0 say Copy.ai isn’t a real alternative to Clay

   Comment

   Compare Copy.ai with Clay →
   Very close
6. 06
   Seamless.AI seamless.ai English 3 trackers

   Seamless.AI - Best AI Sales Software & Business Leads Platform

   AI-powered lead generation software that helps businesses find verified B2B contacts, direct dials, and emails. Start generating more qualified leads today.

   • Cloudflare
   • Amazon CloudFront
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • GSAP

   0 say Seamless.AI is a good alternative to Clay 0 say Seamless.AI isn’t a real alternative to Clay

   Comment

   Compare Seamless.AI with Clay →
   Very close
7. 07
   Outreach outreach.io English 2 trackers

   Agentic AI Platform for Revenue Teams | Outreach

   Outreach is the Agentic AI platform for revenue teams — forecast, coach, close deals, and expand accounts. See it in action. Request a demo.

   • Cloudflare
   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • GSAP

   0 say Outreach is a good alternative to Clay 0 say Outreach isn’t a real alternative to Clay

   Comment

   Compare Outreach with Clay →
   Very close
8. 08
   Bombora bombora.com English 2 trackers

   Bombora | B2B data provider for Intent, audience and identity

   Elevate GTM results with the leader in B2B Intent, identity, and digital audience solutions. Built for enterprise brands and their agencies.

   • Cloudflare
   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • GSAP

   0 say Bombora is a good alternative to Clay 0 say Bombora isn’t a real alternative to Clay

   Comment

   Compare Bombora with Clay →
   Very close
9. 09
   Similarweb similarweb.com Top 10K English 3 trackers

   Similarweb: AI-Powered Digital Data Intelligence Solutions

   Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

   • Amazon CloudFront
   • Google Fonts
   • Google Search Console
   • Google Tag Manager
   • Google Workspace
   • jsDelivr

   0 say Similarweb is a good alternative to Clay 0 say Similarweb isn’t a real alternative to Clay

   Comment

   Compare Similarweb with Clay →
   Very close
10. 10
    Treasure Data treasuredata.com Top 10K English 3 trackers

    Treasure AI | Agentic Experience Platform (AEP) for Modern Marketers

    Treasure AI is the Agentic Experience Platform built to acquire, retain, and grow your most valuable customers, powered by AI, shaped by human creativity, and always-on through continuous, context-driven action. See why Forrester named us a Leader.

    • Cloudflare
    • Google Analytics
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365

    0 say Treasure Data is a good alternative to Clay 0 say Treasure Data isn’t a real alternative to Clay

    Comment

    Compare Treasure Data with Clay →
    Very close
11. 11
    Demandbase demandbase.com Top 10K English 3 trackers

    ABM Platform for B2B Sales & Marketing Success | Demandbase

    Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.

    • Cloudflare
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • jsDelivr
    • OpenAI

    0 say Demandbase is a good alternative to Clay 0 say Demandbase isn’t a real alternative to Clay

    Comment

    Compare Demandbase with Clay →
    Very close
12. 12
    WebEngage webengage.com Top 10K English 2 trackers

    WebEngage | Customer Data and Agentic Marketing Platform

    Unify customer data and run AI-powered, personalized journeys across channels with WebEngage’s customer data platform and marketing automation suite.

    • Amazon CloudFront
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • GSAP
    • Amazon Route 53

    0 say WebEngage is a good alternative to Clay 0 say WebEngage isn’t a real alternative to Clay

    Comment

    Compare WebEngage with Clay →
    Very close
13. 13
    Bloomreach bloomreach.com English 2 trackers

    The AI Platform for Personalization | Bloomreach

    Loomi AI, Bloomreach's agentic platform, understands each customer to personalize their experience in real time — across email, web, mobile, and search.

    • Cloudflare
    • Google Fonts
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365

    0 say Bloomreach is a good alternative to Clay 0 say Bloomreach isn’t a real alternative to Clay

    Comment

    Compare Bloomreach with Clay →
    Very close
14. 14
    Braze braze.com Top 1K English 2 trackers

    Braze Customer Engagement Platform

    Power customer-centric interactions between consumers and brands in real-time.

    • Cloudflare
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365
    • OpenAI

    0 say Braze is a good alternative to Clay 0 say Braze isn’t a real alternative to Clay

    Comment

    Compare Braze with Clay →
    Very close
15. 15
    Crunchbase crunchbase.com Top 10K English 2 trackers

    Crunchbase | Private Company Data & Predictive Intelligence

    Discover private company data, funding insights, and AI-powered predictions with Crunchbase.

    • Cloudflare
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365
    • Salesforce

    0 say Crunchbase is a good alternative to Clay 0 say Crunchbase isn’t a real alternative to Clay

    Comment

    Compare Crunchbase with Clay →
    Very close
16. 16
    Bluecore bluecore.com English 3 trackers

    Bluecore | Retail Marketing Technology

    Turn your untapped retail data into one-to-one campaigns that make an immediate impact on revenue with Bluecore.

    • Google Fonts
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • jsDelivr
    • Microsoft 365

    0 say Bluecore is a good alternative to Clay 0 say Bluecore isn’t a real alternative to Clay

    Comment

    Compare Bluecore with Clay →
    Very close
17. 17
    Act-On act-on.com English 1 tracker

    Marketing Automation Platform - Act-On

    Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support.

    • Cloudflare
    • Google Fonts
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Amazon Route 53

    0 say Act-On is a good alternative to Clay 0 say Act-On isn’t a real alternative to Clay

    Comment

    Compare Act-On with Clay →
    Very close
18. 18
    Hightouch hightouch.com English 1 tracker

    Hightouch | Customer Data & AI Platform for Marketers (CDP & AI Agents)

    Hightouch is the Agentic Marketing Platform powered by the industry-leading Composable CDP: AI marketing that actually knows your brand, customers, and business.

    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365
    • Amazon Route 53
    • Algolia

    0 say Hightouch is a good alternative to Clay 0 say Hightouch isn’t a real alternative to Clay

    Comment

    Compare Hightouch with Clay →
    Very close
19. 19
    GetResponse getresponse.com English 1 tracker

    Automation, Landing Pages and Email Marketing Platform

    Unlock your revenue potential with GetResponse's marketing software. Automate sales, track revenue, and convert leads into loyal customers with ease.

    • Google Search Console
    • Microsoft 365
    • OpenAI
    • Amplitude
    • Atlassian
    • Bing Webmaster Tools

    0 say GetResponse is a good alternative to Clay 0 say GetResponse isn’t a real alternative to Clay

    Comment

    Compare GetResponse with Clay →
    Very close
20. 20
    Klaviyo klaviyo.com Top 1K German 4 trackers

    Klaviyo: KI-gestütztes E-Mail-Marketing und SMS | B2C CRM

    Klaviyo vereint KI-gestütztes E-Mail-Marketing und SMS, um Wachstum, Kundenbindung und messbare Ergebnisse zu erzielen. Erstelle personalisierte Omnichannel-Erlebnisse für WhatsApp, E-Commerce und mehr mit K:AI-Agents.

    • Cloudflare
    • Google Search Console
    • Google Tag Manager
    • Google Workspace
    • Microsoft 365
    • Notion

    0 say Klaviyo is a good alternative to Clay 0 say Klaviyo isn’t a real alternative to Clay

    Comment

    Compare Klaviyo with Clay →
    Very close

Closest first, by how much each site’s offer resembles Clay’s. Trackers are counted the same way as above. Highlighted technologies are ones Clay uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Clay adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.