zoominfo.com
ZoomInfo
Who runs ZoomInfo, what it tracks and what it costs, and the 20 closest B2B sales intelligence alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Cognism
Measured from ZoomInfo’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit ZoomInfo01 · Who’s behind it
Who runs ZoomInfo
ZoomInfo zoominfo.com
ZoomInfo is the #1 GTM Platform: Marketing and sales AI plus the best B2B data. All-in-one lead generation, prospecting, market intelligence , and ABM software.
Wikidata: American data broker
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What ZoomInfo tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
4 of the 18 alternatives below have fewer, 7 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to ZoomInfo
Thumbs up if it’s a real alternative to ZoomInfo, thumbs down if it isn’t.
- 01
Your No. 1 Choice in Premium Sales Intelligence | Cognism
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.
Very close - 02
Lusha | B2B Data and AI Prospecting for GTM Teams and AI Agents
Verified global B2B data: 515M+ contacts, 132M in the US, and 30 buying signals. Available in Lusha Workspace, Claude, ChatGPT, the API and MCP.
Very close - 03
The AI GTM System for Go-to-Market Teams | Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
Very close - 04
Seamless.AI - Best AI Sales Software & Business Leads Platform
AI-powered lead generation software that helps businesses find verified B2B contacts, direct dials, and emails. Start generating more qualified leads today.
Very close - 05
Clay | Build systems to grow revenue
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
Very close - 06
DemandScience | B2B Buyer Intelligence for More Pipeline
DemandScience helps B2B teams identify winnable accounts and activate them across channels—generating more pipeline without legacy ABM platform complexity.
Very close - 07
Bombora | B2B data provider for Intent, audience and identity
Elevate GTM results with the leader in B2B Intent, identity, and digital audience solutions. Built for enterprise brands and their agencies.
Very close - 08
ABM Platform for B2B Sales & Marketing Success | Demandbase
Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.
Very close - 09
Crunchbase | Private Company Data & Predictive Intelligence
Discover private company data, funding insights, and AI-powered predictions with Crunchbase.
Very close - 10
Agentic AI Platform for Revenue Teams | Outreach
Outreach is the Agentic AI platform for revenue teams — forecast, coach, close deals, and expand accounts. See it in action. Request a demo.
Very close - 11
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
Very close - 12
AI Chat Agent for B2B Sales | Salesloft
Experience next-level AI chatbots. We’ve transitioned from Drift to partner with 1Mind, bringing you real-time visitor engagement and a smarter pipeline.
Very close - 13
Planhat | A new generation of CRM
Bring your people and agents together to turn shared commercial knowledge into exceptional customer outcomes.
Very close - 14
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 15
OpenText | Secure Information Management for AI
OpenText helps organizations securely manage and connect data across the enterprise, transforming data into trusted, AI-ready information.
Very close - 16
software company providing market automation software
Very close - 17
Social Media Management & Consumer Intelligence | Brandwatch
Brandwatch, a Cision company, is an AI-powered social media management, consumer intelligence, and influencer marketing suite trusted by half of the Forbes 100.
Very close - 18
TradeIndia - B2B Marketplace for Top Manufacturers, Exporters, Suppliers
Tradeindia.com is India’s largest B2B marketplace with over 10 million registered users. Best B2B portal for top manufacturers, suppliers, exporters & dealers. Buy or sell with an amazing experience and grow your business globally.
Very close - 19
Klaviyo: KI-gestütztes E-Mail-Marketing und SMS | B2C CRM
Klaviyo vereint KI-gestütztes E-Mail-Marketing und SMS, um Wachstum, Kundenbindung und messbare Ergebnisse zu erzielen. Erstelle personalisierte Omnichannel-Erlebnisse für WhatsApp, E-Commerce und mehr mit K:AI-Agents.
Very close - 20 ON24 on24.com
Cloud-based platform
Very close
Closest first, by how much each site’s offer resembles ZoomInfo’s. Trackers are counted the same way as above. Highlighted technologies are ones ZoomInfo uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what ZoomInfo adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 17 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 32 ms
Competitor map
Each alternative by how close its vector is to ZoomInfo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- Contentful page source: images.ctfassets.net
- JavaScript frameworks
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- HubSpot TXT hubspot-developer-verification=MWI1YTkyNDctODZmNi00MTBhLWE5MTYtNDBhMW…
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- A/B testing
- LaunchDarkly page source: app.launchdarkly.com
- CDN
- Cloudflare header cf-ray: a5631d0ffdfc99cd-HAM
- Email hosting
- Microsoft 365 TXT MS=ms65324670
- Proofpoint MX mxa-0042bc01.gslb.pphosted.com
- Email delivery
- Brevo TXT brevo-code:3fc323c894e26fcbb4611b5486a7dba7
- DNS hosting
- Cloudflare DNS NS rita.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=nLP991XRIVfjHgLMjm0qm2oeZMikTd77NgfuPXx…
- DocuSign TXT docusign=4e925286-966b-4869-81ec-23fbbe116a16
- Google Search Console TXT google-site-verification=gg10WGEg16Cp7M5hcqsTRxE0K_f34PWizql6mjRUOPg
- Meta Business Suite TXT facebook-domain-verification=8xqew8kv8q2qml8urdur3wijr5ginf
- OpenAI TXT openai-domain-verification=dv-YZmRnYpWuK70JmCFLgdFcW2X
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Tag Manager 16/20
- Cloudflare 15/20
- Google Workspace · not on zoominfo.com 15/20
- Microsoft 365 13/20
- Atlassian 12/20
- HubSpot 11/20
- Amazon Route 53 · not on zoominfo.com 11/20
- Apple Business · not on zoominfo.com 10/20
- OpenAI 8/20
- Salesforce · not on zoominfo.com 8/20
- DocuSign 8/20
- Zoom · not on zoominfo.com 7/20
- OneTrust 7/20
- SendGrid · not on zoominfo.com 7/20
- Google Fonts · not on zoominfo.com 7/20