brandwatch.com
Brandwatch
Who runs Brandwatch, what it tracks and what it costs, and the 20 closest social media management software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Sprinklr
Measured from Brandwatch’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Brandwatch01 · Who’s behind it
Who runs Brandwatch
Brandwatch brandwatch.com
Brandwatch, a Cision company, is an AI-powered social media management, consumer intelligence, and influencer marketing suite trusted by half of the Forbes 100.
Wikidata: UK business
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Brandwatch tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
6 of the 20 alternatives below have fewer, 9 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Brandwatch
Thumbs up if it’s a real alternative to Brandwatch, thumbs down if it isn’t.
- 01
Sprinklr: The Definitive AI-Native Customer Experience Platform
Unify customer journeys with Sprinklr’s AI-native platform. Connect every touchpoint, empower teams, and elevate conversations to earn lasting loyalty.
Very close - 02
Social Media Marketing and Management Tool | Hootsuite
Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.
Very close - 03
Sprout Social: Social Media Management Tool
Maximize your social ROI with Sprout Social, trusted by 30k+ brands. Power everything from publishing and engagement to analytics and influencer marketing. Try 30 days free.
Very close - 04
Social Media Management Software | Agorapulse
An easy to use Social Media Management Software that allows you to stay organized, save time, and easily manage your inbox, publishing, reporting, monitoring, and team collaboration tools.
Very close - 05
Planable: Social-Media-Management-Tool
Die Full-Stack-Plattform für Social-Media-Management. Planung, Zusammenarbeit, Freigaben, Publishing, Analytics und Social Listening in einem Workspace.
Very close - 06
Later: Influencer Marketing and Social Media Management
Influencer marketing built for creators and trusted by brands. Run campaigns, manage social media, and track performance with AI-powered insights.
Very close - 07
METRICOOL ▷ Social Media Management Tool
Save time scheduling, analyzing, and managing your social media and ad content. Create your FREE account and grow your business presence.
Very close - 08
Experience Management Software Platform – Medallia – Experience Management Software
Medallia's software platform provides keen insights to improve customer experience, contact center experience, employee experience and digital experience.
Very close - 09
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Very close - 10
Qualtrics XM AI: The Future of Experience Management - Qualtrics
Simulate customer and employee experiences before they happen, predict what comes next, and take intelligent action that drives better outcomes.
Very close - 11
Customer Experience & Research Technology | Forsta
Your industry is our industry. It’s our domain expertise that gives you unmatched technology and guidance that unlocks insights about what’s happening now,
Very close - 12
Ihr Customer Experience Partner – InMoment DE
Das Ziel, Erfahrungen zu verbessern, ist der Grund für die Existenz von InMoment. Unsere Lösung heißt Experience Improvement (XI).
Very close - 13
Coveo: AI-Search for Enterprises: The AI Relevance™ Platform
Generative search & relevant recommendations. The leading platform for GenAI, AI agents, commerce, customer service, workplace & website experiences.
Very close - 14
Customer Experience Platform | Airship
Airship is the only mobile-first customer experience platform that delivers measurable results through AI-powered, unified cross-channel experiences.
Very close - 15
Cordial | Cross-Channel Marketing Platform
Cordial is a cross-channel marketing platform built for enterprise brands to personalize email, SMS, and push campaigns that drive growth.
Very close - 16
The AI GTM System for Go-to-Market Teams | Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
Very close - 17
OpenText | Secure Information Management for AI
OpenText helps organizations securely manage and connect data across the enterprise, transforming data into trusted, AI-ready information.
Very close - 18
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 19
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Very close - 20
Customer Data Platform | Trusted Data for AI - Tealium
Discover Tealium's cutting-edge products designed to revolutionize your data strategy. Explore our suite of tools for data integration, management, and analytics to optimize customer experiences and drive digital transformation. See how our solutions can elevate your business's data capabilities.
Very close
Closest first, by how much each site’s offer resembles Brandwatch’s. Trackers are counted the same way as above. Highlighted technologies are ones Brandwatch uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Brandwatch adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 20 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 32 ms
Competitor map
Each alternative by how close its vector is to Brandwatch’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- Adobe Experience Manager page source: /content/dam/cision-revamp/
- WordPress page source: /wp-content/
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- HubSpot TXT hubspot-developer-verification=YmI4NDY0NTktNWMxOC00ZDU2LWI2M2ItYWFkZT…
- Live chat & support
- Zendesk TXT v=spf1 ip4:185.25.35.194 ip4:5.102.174.132 ip4:94.228.37.23 ip4:94.22…
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- CDN
- Cloudflare header cf-ray: a577c3a82b0d62f8-HAM
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace TXT v=spf1 ip4:185.25.35.194 ip4:5.102.174.132 ip4:94.228.37.23 ip4:94.22…
- Microsoft 365 MX brandwatch-com.mail.protection.outlook.com
- Email delivery
- SendGrid TXT v=spf1 ip4:185.25.35.194 ip4:5.102.174.132 ip4:94.228.37.23 ip4:94.22…
- DNS hosting
- Cloudflare DNS NS memphis.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=8b677122d986d4bdb0b61ae8a8c626b99fed28bcb…
- Apple Business TXT apple-domain-verification=p1VR5FpvXD4HXcsw
- Atlassian TXT atlassian-domain-verification=xOt0R3So3Ni3VW2/HzT2wJ/da3Rp52p7FLGeExB…
- Bing Webmaster Tools meta msvalidate.01: E76B6A30EB31D218A9C68C6546F3F5B7
- Google Search Console meta google-site-verification: I0fKh9qeYw3XiN6wusU6vQpDrJeIxqd0yX2c2ga3k4U
- Meta Business Suite TXT facebook-domain-verification=nktzp2mtcbkj0i4jrhbo623qh5r9xe
- Miro TXT miro-verification=ba2b9e86ef052cbd5f0be78afce69478319db683
- Salesforce TXT v=spf1 ip4:185.25.35.194 ip4:5.102.174.132 ip4:94.228.37.23 ip4:94.22…
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace 17/20
- Atlassian 16/20
- Microsoft 365 16/20
- Google Tag Manager 15/20
- OpenAI · not on brandwatch.com 15/20
- Apple Business 14/20
- Adobe 11/20
- DocuSign · not on brandwatch.com 11/20
- Amazon Route 53 · not on brandwatch.com 10/20
- PHP 10/20
- Slack · not on brandwatch.com 9/20
- WordPress 9/20
- Miro 7/20
- Cloudflare 7/20
- OneTrust 7/20