kantar.com
Kantar Group
Who runs Kantar Group, what it tracks and what it costs, and the 20 closest market research alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Ipsos
Measured from Kantar Group’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Kantar Group01 · Who’s behind it
Who runs Kantar Group
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Kantar Group tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
15 of the 19 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- Cookiebot
- US company
- 2 tools
- EU company
- 1 tool
Session recording
Records clicks, scrolling and typing so the company can replay visits.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Kantar Group
Thumbs up if it’s a real alternative to Kantar Group, thumbs down if it isn’t.
- 01
Ipsos | Global Market Research and Public Opinion Specialist
Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.
Very close - 02
Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana
As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.
Very close - 03
YouGov: Data Analytics & Market Research Services
Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.
Very close - 04
NIQ - The Full View™ of Consumer Intelligence
We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Very close - 05
Nielsen | Audience Is Everything®
A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.
Very close - 06
Исследовательская компания Mediascope – официальный сайт
Mediascope – технологичная исследовательская компания, лидер российского рынка медиаисследований и мониторинга рекламы и СМИ.
Very close - 07
World’s Largest First Party Data Platform | Dynata - World’s Largest First Party Data Platform
The world’s largest first-party data platform for insights, activation and measurement.
Very close - 08
Euromonitor International | Global Market Intelligence - Euromonitor.com
Euromonitor helps you unlock growth with our award-winning research into markets, industries, economies and consumers.
Very close - 09
Global Market Intelligence & Research Agency | Mintel
Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.
Very close - 10
Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej
We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.
Very close - 11
US market research company
Very close - 12
Market Intelligence built for the agentic era | Morning Consult
Morning Consult is a market intelligence company. We interview 30,000+ people daily on brands, the economy and politics, and deliver it where you work.
Close - 13
Real-Time Consumer Insights | Audience Insights | CivicScience
CivicScience is a consumer analytics platform that provides brands with real-time consumer insights. Book a demo to learn more today!
Very close - 14
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 15
IDC | Trusted Tech Intelligence
Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.
Very close - 16
WARC | Marketing Effectiveness
WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.
Very close - 17
Lumen Research - The Attention Technology Company
Lumen is an end-to-end attention technology company that drives better performance for advertisers, publishers, and brands with next-generation attention solutions.
Very close - 18
IBISWorld - Industry Intelligence, Data and Analysis | IBISWorld
IBISWorld provides structured, human-verified data and insights on thousands of industries so you can evaluate markets, benchmark performance and make decisions with confidence.
Very close - 19
Forrester Helps Organizations Thrive Through Volatility
Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.
Very close - 20
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. - Comscore, Inc.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Very close
Closest first, by how much each site’s offer resembles Kantar Group’s. Trackers are counted the same way as above. Highlighted technologies are ones Kantar Group uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Kantar Group adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 13 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 34 ms
Competitor map
Each alternative by how close its vector is to Kantar Group’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- Sitecore cookie sxa_site
- Analytics
- Hotjar page source: static.hotjar.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Salesforce Pardot page source: pi.pardot.com
- Cookie consent
- Cookiebot page source: consent.cookiebot.com/
- CDN
- Akamai header akamai-grn: 0.28cf1002.1794172369.ef9af90
- Email hosting
- Microsoft 365 MX kantar-com.mail.protection.outlook.com
- DNS hosting
- Azure DNS NS ns4-08.azure-dns.info
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=43086e47-3093-46cf-9072-861772031108
- Apple Business TXT apple-domain-verification=AB40M9XMvWQJv8UM
- Atlassian TXT atlassian-domain-verification=TcrcNgnfYJiy08eNx0J4pb+8aeB0rP9I0c72qzL…
- Google Search Console meta google-site-verification: clJYLy_nw4Rx4ts6zb1CnvVe8JKI6944nRL4xDQxzVg
- Salesforce TXT v=spf1 include:_spf.grpitsrv.com include:spf.protection.outlook.com i…
What competitors use
Across the 20 closest sites.
- Microsoft 365 18/20
- Google Search Console 16/20
- Google Tag Manager 14/20
- Atlassian 12/20
- PHP · not on kantar.com 11/20
- Amazon Route 53 · not on kantar.com 10/20
- Apple Business 9/20
- jQuery · not on kantar.com 9/20
- WordPress · not on kantar.com 9/20
- Google Fonts · not on kantar.com 7/20
- Cloudflare · not on kantar.com 6/20
- OpenAI · not on kantar.com 6/20
- Salesforce 6/20
- Adobe 6/20
- nginx · not on kantar.com 6/20
- Google Workspace · not on kantar.com 6/20