nielsen.com
Nielsen
Who runs Nielsen, what it tracks and what it costs, and the 20 closest audience measurement alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Comscore
Measured from Nielsen’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Nielsen01 · Who’s behind it
Who runs Nielsen
Nielsen nielsen.com
A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.
Wikidata: global information, data and measurement company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Nielsen tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
14 of the 20 alternatives below have fewer, 1 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 4 tools
- EU company
- 1 tool
Visitor analytics
Counts and follows visits, usually with cookies.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Nielsen
Thumbs up if it’s a real alternative to Nielsen, thumbs down if it isn’t.
- 01
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. - Comscore, Inc.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Very close - 02
VideoAmp | Media Measurement Software
A media measurement software company offering powerful audience segmentation for programmatic ads in a more valuable data-driven ecosystem.
Very close - 03
Samba TV
online service
Very close - 04
iSpot: The New Standard for TV Ad Measurement
Struggling to prove and optimize TV ad performance? Fast, accurate and actionable measurement across linear and streaming is the key to TV advertising success. Say hello to the new standard for TV ad measurement.
Very close - 05
Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej
We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.
Very close - 06
Исследовательская компания Mediascope – официальный сайт
Mediascope – технологичная исследовательская компания, лидер российского рынка медиаисследований и мониторинга рекламы и СМИ.
Very close - 07
Kantar. Intelligence for Brand Growth.
Shape your brand future.
Very close - 08
Inscape.tv - Leading Provider of Smart TV Data
Very close - 09
Home: AGF
Very close - 10
Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana
As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.
Very close - 11
Lumen Research - The Attention Technology Company
Lumen is an end-to-end attention technology company that drives better performance for advertisers, publishers, and brands with next-generation attention solutions.
Very close - 12
Real-Time Consumer Insights | Audience Insights | CivicScience
CivicScience is a consumer analytics platform that provides brands with real-time consumer insights. Book a demo to learn more today!
Very close - 13
Audience Targeting Data for Advertisers and Marketers
Engage your best customers with trusted audience data | enrich insights, enhance personalization and transform audience targeting.
Very close - 14
NIQ - The Full View™ of Consumer Intelligence
We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Very close - 15
OnAudience: Global Data Provider
OnAudience fuels digital campaigns and business solutions through high-quality data with global reach. Privacy-safe & GDPR-compliant data.
Very close - 16
Podtrac - Podtrac Home
Podtrac provides industry standard podcast measurement data for podcast publishers and advertisers.
Very close - 17
Marfeel
A suite of solutions designed for every publisher's needs
Very close - 18
Content Analytics Made Easy | Parse.ly
Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.
Very close - 19
Weborama - From Data to Value
Turn intent into a living, measurable signal across the entire customer journey — powered by AI, 200M+ profiles and 3 billion signals analysed continuously.
Very close - 20
YouGov: Data Analytics & Market Research Services
Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.
Close
Closest first, by how much each site’s offer resembles Nielsen’s. Trackers are counted the same way as above. Highlighted technologies are ones Nielsen uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Nielsen adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 24 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 32 ms
Competitor map
Each alternative by how close its vector is to Nielsen’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Analytics
- Parse.ly page source: cdn.parsely.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- A/B testing
- AB Tasty page source: try.abtasty.com
- CDN
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Video
- YouTube embeds page source: youtube.com/embed/
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms67552876
- DNS hosting
- UltraDNS NS pdns5.ultradns.info
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=d4250894cee614bbe020fa949280b0ad410c6b293…
- Apple Business TXT apple-domain-verification=JTibV8tKhqrsFjn5
- Atlassian TXT atlassian-domain-verification=sTb4hFWtIi5V/G7/I/PG5eYIA95YUMrC+ucuxck…
- DocuSign TXT docusign=eff616df-1c79-4f17-a483-41df197156e0
- GlobalSign TXT _globalsign-domain-verification=VvDpOdxqrg1tm5Pqkg2JSk9H5WqnI_O1VYhH7…
- Google Search Console meta google-site-verification: bPdh6cvphxV-O-QpLdIxOsNO7kNm9hB02TY-Fx_cJD4
- Meta Business Suite TXT facebook-domain-verification=sl8du0ke9guurybwg45jxj8i479ev7
- Miro TXT miro-verification=bd31f86ea27054eddbcf39ef767cce5163f1d7dd
What competitors use
Across the 20 closest sites.
- Google Search Console 16/20
- Microsoft 365 13/20
- Amazon Route 53 · not on nielsen.com 12/20
- Google Tag Manager 11/20
- Google Workspace 9/20
- PHP 9/20
- Salesforce · not on nielsen.com 8/20
- Atlassian 7/20
- jQuery 7/20
- Apple Business 7/20
- Cloudflare · not on nielsen.com 7/20
- WordPress 7/20
- HubSpot · not on nielsen.com 7/20
- Amazon SES · not on nielsen.com 5/20
- GlobalSign 5/20
- nginx 5/20