parse.ly
Parse.ly
Who runs Parse.ly, what it tracks and what it costs, and the 20 closest content analytics software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Chartbeat
Measured from Parse.ly’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Parse.ly01 · Who’s behind it
Who runs Parse.ly
Parse.ly parse.ly
Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Parse.ly tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
5 of the 19 alternatives below have fewer, 10 have more.
Privacy-friendly alternatives →- Cookie banner
- CookieYes
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Parse.ly
Thumbs up if it’s a real alternative to Parse.ly, thumbs down if it isn’t.
- 01
Chartbeat
Chartbeat provides solutions combining instant real-time insights, rich engagement data, and powerful optimization tools for media publishers
Very close - 02
Marfeel
A suite of solutions designed for every publisher's needs
Very close - 03
American technology company
Very close - 04
Amplitude | A new era for product teams
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Very close - 05
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. - Comscore, Inc.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Very close - 06
Piano | Data-Driven Customer Engagement Solutions
Welcome to Piano, the leading platform for data analytics, audience segmentation, and customer engagement. Discover how we help businesses grow through data-driven insights.
Very close - 07
About Sophi - Mather
Very close - 08
Product Intelligence Platform for the AI Era | Mixpanel
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Very close - 09
GameAnalytics – Turning Data Into Insights
GameAnalytics is the leading growth platform for game studios, offering a connected suite of products that help developers understand players, optimize performance, and scale success.
Very close - 10
PostHog – Your product’s context layer
PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.
Very close - 11
Shareaholic | Content Marketing Platform & Website Traffic Tools
Shareaholic is a comprehensive set of marketing tools to engage with your audience, get found across search and social, and grow your following 24 hours a day, 7 days a week. Trusted by over 300,000 creators.
Very close - 12
Viafoura | The Community Operating System for Publishers and Media Brands
CommunityOS is the community operating system trusted by 1,000+ media brands worldwide. Build direct audience relationships, boost registrations and revenue, and own your first-party data, all on infrastructure built for media brands.
Very close - 13
Pendo | Product Context for Your Apps and AI Agents
Pendo feeds product context to the apps and AI agents you build or buy, so you can understand your users, act where it counts, and drive adoption and revenue.
Very close - 14
Customer Context Layer | Snowplow
Equip agents with real-time customer context and understand every digital user interaction: human & AI alike.
Very close - 15
Nielsen | Audience Is Everything®
A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.
Very close - 16
Countly · Product intelligence as infrastructure
Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.
Very close - 17
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close - 18
Web Analytics Made Easy - Statcounter
StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
Very close - 19
Privacy-friendly Google Analytics alternative | Real-time Web Analytics | Clicky
Clicky's privacy-friendly web analytics is simply the best Google Analytics alternative. Monitor, analyze, & react to your website's traffic in real-time.
Very close - 20
Privacy-first analytics you can trust - Analytics Platform - Matomo
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.
Very close
Closest first, by how much each site’s offer resembles Parse.ly’s. Trackers are counted the same way as above. Highlighted technologies are ones Parse.ly uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Parse.ly adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 10 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 31 ms
Competitor map
Each alternative by how close its vector is to Parse.ly’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress meta generator: WordPress 7.0.8
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- HubSpot page source: js.hs-scripts.com
- Cookie consent
- CookieYes page source: cdn-cookieyes.com
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP implied by WordPress (meta generator: WordPress 7.0.8)
- DNS hosting
- Amazon Route 53 NS ns-1932.awsdns-49.co.uk
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=a5492c56c4f6e7dfa7fa123d0036f0415402adfc2…
- Bing Webmaster Tools meta msvalidate.01: C09E8FF1B9276F4EED544491FF0CFF35
- Google Search Console TXT google-site-verification=KUmFi_sfjFoXK6VwXTVuiGm_47wT0mLSZ2JTKCus-Ck
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- HubSpot 14/20
- Google Tag Manager 13/20
- Google Workspace · not on parse.ly 13/20
- Microsoft 365 · not on parse.ly 13/20
- Amazon Route 53 11/20
- Atlassian · not on parse.ly 10/20
- Apple Business · not on parse.ly 9/20
- jQuery · not on parse.ly 8/20
- PHP 8/20
- OpenAI · not on parse.ly 8/20
- Cloudflare · not on parse.ly 8/20
- Google Fonts · not on parse.ly 7/20
- Amazon SES · not on parse.ly 7/20
- WordPress 6/20
- Zendesk · not on parse.ly 6/20