yougov.com
YouGov
Who runs YouGov, what it tracks and what it costs, and the 20 closest market research alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Ipsos
Measured from YouGov’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit YouGov01 · Who’s behind it
Who runs YouGov
YouGov yougov.com
Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.
Wikidata: international internet-based market research firm
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What YouGov tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
9 of the 19 alternatives below have fewer, 4 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 1 tool
03 · Alternatives
Alternatives to YouGov
Thumbs up if it’s a real alternative to YouGov, thumbs down if it isn’t.
- 01
Ipsos | Global Market Research and Public Opinion Specialist
Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.
Very close - 02
Kantar. Intelligence for Brand Growth.
Shape your brand future.
Very close - 03
Market Intelligence built for the agentic era | Morning Consult
Morning Consult is a market intelligence company. We interview 30,000+ people daily on brands, the economy and politics, and deliver it where you work.
Very close - 04
World’s Largest First Party Data Platform | Dynata - World’s Largest First Party Data Platform
The world’s largest first-party data platform for insights, activation and measurement.
Very close - 05
Real-Time Consumer Insights | Audience Insights | CivicScience
CivicScience is a consumer analytics platform that provides brands with real-time consumer insights. Book a demo to learn more today!
Very close - 06
Gallup - Workplace Advisory Services & Global Analytics
Gallup goes beyond management consulting. Learn how our understanding of the human experience helps clients and the billions they serve thrive.
Very close - 07
Drive Growth with Market Research, Consumer Data, & Industry Analysis | Circana
As a leading market research company with in-depth consumer data and industry insights, Circana provides solutions and tools that transform data into actionable retail strategies.
Very close - 08
NIQ - The Full View™ of Consumer Intelligence
We’re unrelenting in our pursuit of the most detailed data sets, measuring every consumer transaction to deliver the knowledge that every business needs to drive growth.
Very close - 09
Global Market Intelligence & Research Agency | Mintel
Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.
Very close - 10
The World’s Largest Global Research Marketplace | Cint™
Discover the power of Cint Exchange, the largest online marketplace. Join Cint to revolutionize your market research experience.
Very close - 11
Qualtrics XM AI: The Future of Experience Management - Qualtrics
Simulate customer and employee experiences before they happen, predict what comes next, and take intelligent action that drives better outcomes.
Very close - 12
Исследовательская компания Mediascope – официальный сайт
Mediascope – технологичная исследовательская компания, лидер российского рынка медиаисследований и мониторинга рекламы и СМИ.
Very close - 13
US market research company
Very close - 14
Euromonitor International | Global Market Intelligence - Euromonitor.com
Euromonitor helps you unlock growth with our award-winning research into markets, industries, economies and consumers.
Very close - 15
Nielsen | Audience Is Everything®
A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.
Close - 16
IDC | Trusted Tech Intelligence
Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.
Very close - 17
Customer Experience & Research Technology | Forsta
Your industry is our industry. It’s our domain expertise that gives you unmatched technology and guidance that unlocks insights about what’s happening now,
Very close - 18
IBISWorld - Industry Intelligence, Data and Analysis | IBISWorld
IBISWorld provides structured, human-verified data and insights on thousands of industries so you can evaluate markets, benchmark performance and make decisions with confidence.
Very close - 19
Online Survey Software and Tools | QuestionPro
Our free survey platform features 80+ question types, ready-made templates, and more! Discover QuestionPro, the best online survey software to create surveys in minutes!
Very close - 20
SurveyMonkey: The World’s Most Popular Survey Platform
Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.
Very close
Closest first, by how much each site’s offer resembles YouGov’s. Trackers are counted the same way as above. Highlighted technologies are ones YouGov uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what YouGov adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 15 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 56 ms
Competitor map
Each alternative by how close its vector is to YouGov’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Marketing automation
- Marketo TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- Live chat & support
- Zendesk TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- Cookie consent
- OneTrust page source: otSDKStub
- A/B testing
- VWO page source: dev.visualwebsiteoptimizer.com
- Monitoring
- New Relic page source: NREUM
- Security
- Imperva header x-iinfo: 60-31580456-31559346 2NNN RT(1793957899362 304) q(0 0 0 1) …
- Email hosting
- Microsoft 365 MX yougov-com.mail.protection.outlook.com
- Email delivery
- Amazon SES TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- Mailjet TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- DNS hosting
- Amazon Route 53 NS ns-861.awsdns-43.net
- SaaS tools (verified in DNS)
- GlobalSign TXT globalsign-domain-verification=873632293C3AB66A359D8262B6336467
- Google Search Console TXT google-site-verification=f-Y9UcV5izb5kJbFfNjaIzsUQqSES04vK8d_gWS3UwQ
- Salesforce TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
What competitors use
Across the 20 closest sites.
- Google Search Console 16/20
- Google Tag Manager · not on yougov.com 16/20
- Microsoft 365 16/20
- Atlassian · not on yougov.com 15/20
- Apple Business · not on yougov.com 14/20
- PHP · not on yougov.com 11/20
- Adobe · not on yougov.com 11/20
- DocuSign · not on yougov.com 10/20
- jQuery · not on yougov.com 9/20
- Cloudflare · not on yougov.com 8/20
- OpenAI · not on yougov.com 8/20
- Google Workspace · not on yougov.com 8/20
- Amazon Route 53 8/20
- WordPress · not on yougov.com 8/20
- Meta Business Suite · not on yougov.com 7/20
- Google Fonts · not on yougov.com 6/20