Google

01 · Who’s behind it

Who runs Google

Google google-analytics.com

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Company

No imprint we could read

Part of

google.com Runs this domain’s DNS

Online since

Not in the Internet Archive

Audience

Top 1K In English

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   Matomo matomo.org Top 10K English 3 trackers

   Privacy-first analytics you can trust - Analytics Platform - Matomo

   Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.

   • Apache HTTP Server
   • Atlassian
   • Amazon CloudFront
   • Font Awesome
   • HubSpot
   • jQuery

   0 say Matomo is a good alternative to Google 0 say Matomo isn’t a real alternative to Google

   Comment

   Compare Matomo with Google →
   Very close
2. 02
   Mixpanel mixpanel.com Top 1K English Free plan 4 trackers

   Product Intelligence Platform for the AI Era | Mixpanel

   Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

   • Google Tag Manager
   • Adobe
   • Framer
   • Google Cloud
   • Google Cloud DNS
   • Google Search Console

   0 say Mixpanel is a good alternative to Google 0 say Mixpanel isn’t a real alternative to Google

   Comment

   Compare Mixpanel with Google →
   Very close
3. 03
   Amplitude amplitude.com Top 1K English Free plan 4 trackers

   Amplitude | A new era for product teams

   From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.

   • Google Tag Manager
   • Adobe
   • Amplitude
   • Apple Business
   • Atlassian
   • Brevo

   0 say Amplitude is a good alternative to Google 0 say Amplitude isn’t a real alternative to Google

   Comment

   Compare Amplitude with Google →
   Very close
4. 04
   Plausible Analytics plausible.io Top 10K English No trackers

   Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

   Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

   • Alpine.js
   • bunny.net
   • Google Search Console

   0 say Plausible Analytics is a good alternative to Google 0 say Plausible Analytics isn’t a real alternative to Google

   Comment

   Compare Plausible Analytics with Google →
   Very close
5. 05
   Flurry flurry.com Top 1K English 2 trackers

   Flurry | Mobile App Analytics Platform for Android & iOS

   Flurry is a mobile app analytics platform for Android & iOS that empowers product, development and growth experts to build better apps that users love.

   • Google Tag Manager
   • Adobe Fonts
   • Bootstrap
   • Drupal
   • Express
   • Google Search Console

   0 say Flurry is a good alternative to Google 0 say Flurry isn’t a real alternative to Google

   Comment

   Compare Flurry with Google →
   Very close
6. 06
   Umami umami.is English 3 trackers

   Umami – Open-Source Web and Product Analytics

   Umami is an open-source web and product analytics platform. Understand acquisition, behavior, conversion, and retention without cookies. Self-host or use Umami Cloud.

   • Cloudflare
   • Cloudflare DNS
   • Cloudflare Web Analytics
   • Google Ads conversion tracking
   • Google Analytics
   • Google Search Console

   0 say Umami is a good alternative to Google 0 say Umami isn’t a real alternative to Google

   Comment

   Compare Umami with Google →
   Very close
7. 07
   Clicky clicky.com English No trackers

   Privacy-friendly Google Analytics alternative | Real-time Web Analytics | Clicky

   Clicky's privacy-friendly web analytics is simply the best Google Analytics alternative. Monitor, analyze, & react to your website's traffic in real-time.

   • Cloudflare
   • Cloudflare DNS
   • Cloudflare Web Analytics
   • Google Search Console
   • PHP

   0 say Clicky is a good alternative to Google 0 say Clicky isn’t a real alternative to Google

   Comment

   Compare Clicky with Google →
   Very close
8. 08
   Countly countly.com English No trackers

   Countly · Product intelligence as infrastructure

   Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.

   • Cloudflare
   • Cloudflare DNS
   • Cookiebot
   • Google Search Console
   • Google Workspace
   • Zendesk

   0 say Countly is a good alternative to Google 0 say Countly isn’t a real alternative to Google

   Comment

   Compare Countly with Google →
   Very close
9. 09
   Similarweb similarweb.com Top 10K English 3 trackers

   Similarweb: AI-Powered Digital Data Intelligence Solutions

   Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

   • Google Fonts
   • Google Tag Manager
   • Atlassian
   • Amazon CloudFront
   • Google Search Console
   • Google Workspace

   0 say Similarweb is a good alternative to Google 0 say Similarweb isn’t a real alternative to Google

   Comment

   Compare Similarweb with Google →
   Very close
10. 10
    Pirsch pirsch.io English No trackers

    Pirsch – The Best, Privacy-Friendly Google Analytics Alternative

    Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or app.

    • Amazon SES
    • Google Search Console
    • Google Workspace
    • Hetzner DNS

    0 say Pirsch is a good alternative to Google 0 say Pirsch isn’t a real alternative to Google

    Comment

    Compare Pirsch with Google →
    Very close
11. 11
    Piwik piwik.pro English 2 trackers

    Piwik PRO | Privacy-First Analytics & Data Activation Platform

    Turn real-time user insights into revenue with full control, compliance, and accuracy.

    • Apache HTTP Server
    • Atlassian
    • Google Search Console
    • Google Workspace
    • HubSpot
    • Matomo

    0 say Piwik is a good alternative to Google 0 say Piwik isn’t a real alternative to Google

    Comment

    Compare Piwik with Google →
    Very close
12. 12
    PostHog posthog.com Top 10K English 2 trackers

    PostHog – Your product’s context layer

    PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.

    • Amazon SES
    • Apple Business
    • Cloudflare DNS
    • Gatsby
    • Google Search Console
    • Google Workspace

    0 say PostHog is a good alternative to Google 0 say PostHog isn’t a real alternative to Google

    Comment

    Compare PostHog with Google →
    Very close
13. 13
    Pendo pendo.io Top 1K English 3 trackers

    Pendo | Product Context for Your Apps and AI Agents

    Pendo feeds product context to the apps and AI agents you build or buy, so you can understand your users, act where it counts, and drive adoption and revenue.

    • Google Fonts
    • Google Tag Manager
    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign

    0 say Pendo is a good alternative to Google 0 say Pendo isn’t a real alternative to Google

    Comment

    Compare Pendo with Google →
    Very close
14. 14
    Yandex yandex.com Top 1K English 1 tracker

    Yandex — fast Internet search

    Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.

    • Bing Webmaster Tools
    • GlobalSign
    • Google Search Console
    • Meta Business Suite
    • Yandex Mail
    • Yandex Metrica

    0 say Yandex is a good alternative to Google 0 say Yandex isn’t a real alternative to Google

    Comment

    Compare Yandex with Google →
    Very close
15. 15
    Vivaldi vivaldi.com English 1 tracker

    Vivaldi Browser | Powerful, Personal and Private web browser

    It’s a web browser. But fun. It comes with a bunch of clever features built-in. It’s super flexible and does not track you. Get the Vivaldi browser for desktop, mobile, and your car!

    • Bing Webmaster Tools
    • Cloudflare
    • Cloudflare DNS
    • jQuery
    • Matomo
    • PHP

    0 say Vivaldi is a good alternative to Google 0 say Vivaldi isn’t a real alternative to Google

    Comment

    Compare Vivaldi with Google →
    Very close
16. 16
    Airbridge airbridge.io Top 10K English No trackers

    Attribution for Subscription Apps | Airbridge

    See which ads and content drive installs, trials, subscriptions, and revenue. Compare results with ad spend. Try Airbridge free for 30 days.

    • Google Search Console
    • Google Workspace
    • jsDelivr
    • Next.js
    • React
    • Amazon Route 53

    0 say Airbridge is a good alternative to Google 0 say Airbridge isn’t a real alternative to Google

    Comment

    Compare Airbridge with Google →
    Very close
17. 17
    Contentsquare contentsquare.com English 3 trackers

    Contentsquare: AI-first experience platform

    Contentsquare gives brands the intelligence to understand every human and agent journey — and the speed to turn every signal into better experiences.

    • Google Tag Manager
    • Adobe
    • Amazon SES
    • Apple Business
    • Atlassian
    • Cloudflare DNS

    0 say Contentsquare is a good alternative to Google 0 say Contentsquare isn’t a real alternative to Google

    Comment

    Compare Contentsquare with Google →
    Very close
18. 18
    Luciq instabug.com Top 10K English 3 trackers

    Luciq (formerly Instabug) | Mobile Observability

    Luciq (formerly Instabug) is mobile observability built only for mobile: every session captured and turned into context your team and AI tools act on.

    • Google Tag Manager
    • Amazon SES
    • Atlassian
    • Cloudflare
    • Google Search Console
    • Google Workspace

    0 say Luciq is a good alternative to Google 0 say Luciq isn’t a real alternative to Google

    Comment

    Compare Luciq with Google →
    Very close
19. 19
    Infolinks infolinks.com Top 10K English 3 trackers

    Infolinks - Premium Direct Demand and Supply

    Discover what Infolinks smart ads can do for you and start making money from site or blog today! Join now free of charge and monetize your content with us.

    • Google Tag Manager
    • Apple Business
    • Cloudflare
    • Cloudflare DNS
    • GlobalSign
    • Google Ads conversion tracking

    0 say Infolinks is a good alternative to Google 0 say Infolinks isn’t a real alternative to Google

    Comment

    Compare Infolinks with Google →
    Very close
20. 20
    heap.io English 2 trackers

    Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

    • Google Tag Manager
    • Atlassian
    • Contentful
    • GlobalSign
    • Google Search Console
    • Google Workspace

    0 say heap.io is a good alternative to Google 0 say heap.io isn’t a real alternative to Google

    Comment

    Compare heap.io with Google →
    Very close

Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.