vs
Comparison
Google vs Umami
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Google Analytics is a free web and app analytics service from Google that tracks website and mobile app traffic, user behavior and conversions, with reporting and integrations with Google's advertising tools.
Umami is an open-source, cookieless web and product analytics tool that tracks traffic sources, pageviews, events, funnels, retention and revenue. It can be self-hosted or used as a hosted cloud service.
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Top 1K
- Smaller site
- Trackers on the homepage
- fewer
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts
-
- Advertising and retargeting: Google Ads conversion tracking
- Visitor analytics: Google Analytics
- Marketing and email tracking: HubSpot
- Privacy-friendly analytics: Cloudflare Web Analytics, Umami
- Ad trackers
- None
- Yes
- Cookie banner
- –
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.