Google

Privacy-friendly alternatives to Google

The web analytics sites closest to Google, with the fewest trackers first: what each homepage loads before you accept cookies. Google itself loads 1 tracker.

  1. 01
    Plausible Analytics plausible.io Top 10K English No trackers

    Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

    Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

    No trackers, ad pixels or embeds on its homepage. Compare with Google →

  2. 02
    Clicky clicky.com English No trackers

    Privacy-friendly Google Analytics alternative | Real-time Web Analytics | Clicky

    Clicky's privacy-friendly web analytics is simply the best Google Analytics alternative. Monitor, analyze, & react to your website's traffic in real-time.

    Uses privacy-friendly analytics. Compare with Google →

  3. 03
    Countly countly.com English No trackers

    Countly · Product intelligence as infrastructure

    Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.

    No trackers, ad pixels or embeds on its homepage. Compare with Google →

  4. 04
    Pirsch pirsch.io English No trackers

    Pirsch – The Best, Privacy-Friendly Google Analytics Alternative

    Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or app.

    No trackers, ad pixels or embeds on its homepage. Compare with Google →

  5. 05
    Adobe adobe.com Top 100 No trackers

    Adobe: Creative, marketing and document management solutions

    Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.

    No trackers, ad pixels or embeds on its homepage. Compare with Google →

  6. 06
    Airbridge airbridge.io Top 10K English No trackers

    Attribution for Subscription Apps | Airbridge

    See which ads and content drive installs, trials, subscriptions, and revenue. Compare results with ad spend. Try Airbridge free for 30 days.

    Uses privacy-friendly analytics. Compare with Google →

  7. 07
    Simple Analytics simpleanalytics.com English No trackers

    Simple Analytics

    Run Simple Analytics alongside GA4 to compare observed website traffic. Book a demo to plan a free 30-day proof of concept.

    Uses privacy-friendly analytics. Compare with Google →

  8. 08
    Apple apple.com Top 100 English No trackers

    Apple

    Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

    No trackers, ad pixels or embeds on its homepage. Compare with Google →

  9. 09
    eppo.cloud No trackers

    No trackers, ad pixels or embeds on its homepage. Compare with Google →

  10. 10
    Statcounter statcounter.com Top 10K 1 tracker

    Web Analytics Made Easy - Statcounter

    StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

    Uses visitor analytics. Compare with Google →

  11. 11
    Yandex yandex.com Top 1K English 1 tracker

    Yandex — fast Internet search

    Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.

    Uses visitor analytics. Compare with Google →

  12. 12
    Vivaldi vivaldi.com English 1 tracker

    Vivaldi Browser | Powerful, Personal and Private web browser

    It’s a web browser. But fun. It comes with a bunch of clever features built-in. It’s super flexible and does not track you. Get the Vivaldi browser for desktop, mobile, and your car!

    Uses visitor analytics. Compare with Google →

  13. 13
    Brave brave.com Top 1K English 1 tracker

    The browser that puts you first | Brave

    The Brave browser is a fast, private and secure web browser for PC, Mac and mobile. Download now to enjoy a faster ad-free browsing experience that saves data and battery life by blocking tracking software.

    Uses visitor analytics. Compare with Google →

  14. 14
    Opera opera.com Top 100 English 1 tracker

    Opera Web Browser | Faster, Safer, Smarter | Opera

    Faster, safer and smarter than default browsers. Fully-featured for privacy, security, and so much more. Get the faster, better Opera browser for free.

    Uses tag manager. Compare with Google →

  15. 15
    Roku roku.com Top 1K German 1 tracker

    Roku

    Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.

    Uses privacy-friendly analytics, tag manager. Compare with Google →

  16. 16
    Marfeel marfeel.com English 1 tracker

    Marfeel

    A suite of solutions designed for every publisher's needs

    Uses marketing and email tracking. Compare with Google →

  17. 17
    Comscore comscore.com English 1 tracker

    Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. - Comscore, Inc.

    Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.

    Uses tag manager. Compare with Google →

  18. 18
    Moz moz.com Top 10K English 1 tracker

    Moz - SEO Software for Smarter Marketing

    Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!

    Uses privacy-friendly analytics, marketing and email tracking. Compare with Google →

  19. 19
    Kochava kochava.com Top 10K English 1 tracker

    Kochava | Omnichannel measurement for advertisers and publishers

    Discover how leading advertisers, publishers and platforms use Kochava for outcomes measurement to drive actionable insights. Achieve privacy-durable growth and reach your KPIs today with Kochava's omnichannel measurement.

    Uses tag manager. Compare with Google →

  20. 20
    Tealium tealium.com English 1 tracker

    Customer Data Platform | Trusted Data for AI - Tealium

    Discover Tealium's cutting-edge products designed to revolutionize your data strategy. Explore our suite of tools for data integration, management, and analytics to optimize customer experiences and drive digital transformation. See how our solutions can elevate your business's data capabilities.

    Uses third-party embeds, tag manager. Compare with Google →

Chosen from the Google alternatives whose homepages we could read, closest first among those with the same number of trackers. A tag manager counts as a tracker: it loads more after you consent.