apple.com

Apple

Who runs Apple, what it tracks and what it costs, and the 20 closest consumer electronics alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Samsung Group

Measured from Apple’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

We’ll send a link to confirm. Your address is only used for these alerts.

Visit Apple

01 · Who’s behind it

Who runs Apple

Apple apple.com

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Wikidata: American multinational technology company based in Cupertino, California

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Apple tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

None of the 15 alternatives below has fewer; 12 have more.

Privacy-friendly alternatives →
Cookie banner
None found

We found no trackers, ad pixels or third-party embeds on Apple’s homepage.

03 · Alternatives

Alternatives to Apple

Thumbs up if it’s a real alternative to Apple, thumbs down if it isn’t.

No ad trackersRegistered in the EUFree planOnly in English
  1. 01
    Samsung Group samsung.com Top 1K English 1 tracker

    Samsung US | Mobile | TV | Home Electronics | Home Appliances | Samsung US

    Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.

    Compare Samsung Group with Apple →
  2. 02
    Lenovo lenovo.com Top 1K

    Chinese multinational technology company established in 1984

    Compare Lenovo with Apple →
  3. 03
    Dell dell.com Top 1K English No trackers

    Computers, Monitors & Technology Solutions | Dell USA

    Dell provides technology solutions, services & support. Buy Laptops, Touch Screen PCs, Desktops, Servers, Storage, Monitors, Gaming & Accessories.

    Compare Dell with Apple →
  4. 04
    sony.com Top 10K

    defunct American computer and technology corporation

    Compare sony.com with Apple →
  5. 05
    Microsoft microsoft.com Top 100 English 2 trackers

    Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps

    Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more.

    Compare Microsoft with Apple →
  6. 06
    OnePlus oneplus.com English 2 trackers

    OnePlus Official Site

    Shop for OnePlus Mobiles, IOT, and Accessories including OnePlus 15, OnePlus 13, 13R, Nord N30 5G, Pad 3, Watch 3, Buds Pro 3, and Buds 4 at the OnePlus official store. Get Discount bundle here!

    Compare OnePlus with Apple →
  7. 07
    Honor honor.com Top 10K English 1 tracker

    HONOR

    Shop mobile phones, tablets, laptops, wearables, and more at the official HONOR Global store. Enjoy exclusive deals, points, and offers on authentic HONOR products.

    Compare Honor with Apple →
  8. 08
    Google google.com.hk Top 1K German No trackers

    Google

    Hong Kong subsidiary of Google China

    Compare Google with Apple →
  9. 09
    ASUS asus.com Top 1K English 1 tracker

    ASUS Global

    Driven by innovation & committed to quality, ASUS has a wide selection of best in class products. Find & buy a laptop, phone, router, monitor, motherboard & more

    Compare ASUS with Apple →
  10. 10
    Roku roku.com Top 1K German 1 tracker

    Roku

    Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.

    Compare Roku with Apple →
  11. 11
    TCL Technology tcl.com English No trackers

    TCL USA | TVs, Sound Bars, Phones, Appliances – TCL North America

    TCL delivers meaningful experiences through thoughtful design and the latest technology, helping you enjoy more of the things you love.

    Compare TCL Technology with Apple →
  12. 12
    Panasonic Holdings Corporation panasonic.com Top 10K

    Japanese multinational electronics corporation

    Compare Panasonic Holdings Corporation with Apple →
  13. 13
    Huawei huawei.com Top 1K English 1 tracker

    Huawei - Building a Fully Connected, Intelligent World

    Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.

    Compare Huawei with Apple →
  14. 14

    American telecommunications company (1928–2011)

    Compare motorola.com with Apple →
  15. 15
    Ugreen ugreen.com English 7 trackers

    UGREEN Official Site

    UGREEN offers NAS, chargers, power banks, cables, and hubs for iPhone, Android, Mac, and PC. Explore the latest products and campaign updates now.

    Compare Ugreen with Apple →
  16. 16
    Baseus baseus.com English 5 trackers

    Baseus Official | Practical. Reliable. Base on User.

    Shop the latest leading-tech built electronics on Baseus from Chargers, Power Banks, Hubs, GaN Chargers, Earbuds, Car Vacuum Cleaner, & more smart devices.

    Compare Baseus with Apple →
  17. 17
    Xiaomi mi.com Top 1K

    Chinese electronics company

    Compare Xiaomi with Apple →
  18. 18
    Oppo oppo.com Top 10K English 1 tracker

    OPPO Official Site | OPPO Global

    Explore the latest innovative OPPO smartphones and accessories and leap into the future with OPPO Find N6, OPPO Find X10 Series, OPPO Reno16 Series 5G, OPPO Pad 5 Pro, OPPO Watch X3, OPPO Enco X4 and more.

    Compare Oppo with Apple →
  19. 19
    Meta meta.com Top 1K English 1 tracker

    Meta: Shop AI Glasses, Meta Glasses & Quest Headsets (en-DE)

    Shop AI glasses, take photos, play music and talk to AI. Explore Meta wearable tech for everyday life. Ray-Ban Meta, Oakley Meta and Quest 3S starting at €247.

    Compare Meta with Apple →
  20. 20
    Anker anker.com English 3 trackers

    Anker | Live Charged. - Anker US

    Discover Anker and shop chargers, batteries, hubs, docks, portable power stations, conferencing gear, and more.

    Compare Anker with Apple →

Closest first, by how much each site’s offer resembles Apple’s. Trackers are counted the same way as above. Highlighted technologies are ones Apple uses too. Votes and comments come from visitors and don’t change the order.

04 · History

What Apple changed on its homepage, prices, imprint and open positions, and in the tools it uses. Each change happened between the two dates: the last check that saw the old state and the one that found the new.

  1. ~ Page Homepage · Nov 6 – 11, 2026 New headings: Gifts they’ll love. · iPad · AirPods Pro 3 Dropped headings: iMac · HomePod mini 2 · For Government For Government

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 7 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
30 ms

Competitor map

Each alternative by how close its vector is to Apple’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

TCL TechnologyRokuASUSGoogleHonorMicrosoftsony.comDellLenovoSamsung Group

Built with

SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=6bd5e74c-a3a0-4781-b2e1-e95399b5e11c
  • Apple Business TXT apple-domain-verification=X5Jt76bn3Dnmgzjj
  • Atlassian TXT atlassian-domain-verification=qZD4TfnCAoAjCFQgafhoKQpOs9tviekNK4wYE4a…
  • Google Search Console TXT google-site-verification=zBSq1mG5ssu2If-C17UAz_MzSZDcx03MVxmeDwMNc5w
  • Meta Business Suite TXT facebook-domain-verification=n6cqjfucq6plswmtfbwnbbeu1qiq3v
  • Miro TXT miro-verification=2494d255c4c50b1e521650a0659cbf3fa08b0072
  • Webex TXT webexdomainverification.8C462=b728ec3f-dfc9-42f9-92cb-9ba8853cbee8