apple.com
Apple
Who runs Apple, what it tracks and what it costs, and the 20 closest consumer electronics alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Samsung Group
Measured from Apple’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Apple01 · Who’s behind it
Who runs Apple
Apple apple.com
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
Wikidata: American multinational technology company based in Cupertino, California
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Apple tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
None of the 15 alternatives below has fewer; 12 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
We found no trackers, ad pixels or third-party embeds on Apple’s homepage.
03 · Alternatives
Alternatives to Apple
Thumbs up if it’s a real alternative to Apple, thumbs down if it isn’t.
- 01
Samsung US | Mobile | TV | Home Electronics | Home Appliances | Samsung US
Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.
Very close - 02
Chinese multinational technology company established in 1984
Very close - 03
Computers, Monitors & Technology Solutions | Dell USA
Dell provides technology solutions, services & support. Buy Laptops, Touch Screen PCs, Desktops, Servers, Storage, Monitors, Gaming & Accessories.
Very close - 04 sony.com Top 10K
defunct American computer and technology corporation
Very close - 05
Microsoft – AI, Cloud, Productivity, Computing, Gaming & Apps
Explore Microsoft products and services and support for your home or business. Shop Microsoft 365, Copilot, Teams, Xbox, Windows, Azure, Surface and more.
Very close - 06
OnePlus Official Site
Shop for OnePlus Mobiles, IOT, and Accessories including OnePlus 15, OnePlus 13, 13R, Nord N30 5G, Pad 3, Watch 3, Buds Pro 3, and Buds 4 at the OnePlus official store. Get Discount bundle here!
Very close - 07
HONOR
Shop mobile phones, tablets, laptops, wearables, and more at the official HONOR Global store. Enjoy exclusive deals, points, and offers on authentic HONOR products.
Very close - 08
Google
Hong Kong subsidiary of Google China
Very close - 09
ASUS Global
Driven by innovation & committed to quality, ASUS has a wide selection of best in class products. Find & buy a laptop, phone, router, monitor, motherboard & more
Very close - 10
Roku
Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
Very close - 11
TCL USA | TVs, Sound Bars, Phones, Appliances – TCL North America
TCL delivers meaningful experiences through thoughtful design and the latest technology, helping you enjoy more of the things you love.
Very close - 12
Japanese multinational electronics corporation
Very close - 13
Huawei - Building a Fully Connected, Intelligent World
Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices.
Very close - 14
American telecommunications company (1928–2011)
Very close - 15
UGREEN Official Site
UGREEN offers NAS, chargers, power banks, cables, and hubs for iPhone, Android, Mac, and PC. Explore the latest products and campaign updates now.
Very close - 16
Baseus Official | Practical. Reliable. Base on User.
Shop the latest leading-tech built electronics on Baseus from Chargers, Power Banks, Hubs, GaN Chargers, Earbuds, Car Vacuum Cleaner, & more smart devices.
Very close - 17 Close
- 18
OPPO Official Site | OPPO Global
Explore the latest innovative OPPO smartphones and accessories and leap into the future with OPPO Find N6, OPPO Find X10 Series, OPPO Reno16 Series 5G, OPPO Pad 5 Pro, OPPO Watch X3, OPPO Enco X4 and more.
Very close - 19
Meta: Shop AI Glasses, Meta Glasses & Quest Headsets (en-DE)
Shop AI glasses, take photos, play music and talk to AI. Explore Meta wearable tech for everyday life. Ray-Ban Meta, Oakley Meta and Quest 3S starting at €247.
Very close - 20
Anker | Live Charged. - Anker US
Discover Anker and shop chargers, batteries, hubs, docks, portable power stations, conferencing gear, and more.
Very close
Closest first, by how much each site’s offer resembles Apple’s. Trackers are counted the same way as above. Highlighted technologies are ones Apple uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →What Apple changed on its homepage, prices, imprint and open positions, and in the tools it uses. Each change happened between the two dates: the last check that saw the old state and the one that found the new.
- ~ Page Homepage · Nov 6 – 11, 2026 New headings: Gifts they’ll love. · iPad · AirPods Pro 3 Dropped headings:
iMac · HomePod mini 2 · For Government For Government
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 7 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 30 ms
Competitor map
Each alternative by how close its vector is to Apple’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=6bd5e74c-a3a0-4781-b2e1-e95399b5e11c
- Apple Business TXT apple-domain-verification=X5Jt76bn3Dnmgzjj
- Atlassian TXT atlassian-domain-verification=qZD4TfnCAoAjCFQgafhoKQpOs9tviekNK4wYE4a…
- Google Search Console TXT google-site-verification=zBSq1mG5ssu2If-C17UAz_MzSZDcx03MVxmeDwMNc5w
- Meta Business Suite TXT facebook-domain-verification=n6cqjfucq6plswmtfbwnbbeu1qiq3v
- Miro TXT miro-verification=2494d255c4c50b1e521650a0659cbf3fa08b0072
- Webex TXT webexdomainverification.8C462=b728ec3f-dfc9-42f9-92cb-9ba8853cbee8
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Microsoft 365 · not on apple.com 13/20
- Atlassian 9/20
- Adobe Experience Manager · not on apple.com 7/20
- OpenAI · not on apple.com 7/20
- Adobe 7/20
- Google Tag Manager · not on apple.com 7/20
- Apple Business 6/20
- GlobalSign · not on apple.com 6/20
- Akamai · not on apple.com 5/20
- Meta Business Suite 5/20
- DocuSign · not on apple.com 4/20
- HubSpot · not on apple.com 4/20
- jQuery · not on apple.com 4/20
- Canva · not on apple.com 3/20
- Miro 3/20