roku.com

Roku

Who runs Roku, what it tracks and what it costs, and the 20 closest streaming media devices alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Xumo

Measured from Roku’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Roku

Roku roku.com

Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.

Wikidata: brand of streaming media players

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In German

02 · Privacy

What Roku tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

8 of the 17 alternatives below have fewer, 3 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools

03 · Alternatives

Alternatives to Roku

Thumbs up if it’s a real alternative to Roku, thumbs down if it isn’t.

Fewer trackers than RokuNo ad trackersRegistered in the EUFree planOnly in German
  1. 01
    Xumo xumo.com English No trackers

    Xumo | All you can stream

    Xumo is leading the future of streaming for everyone, backed by industry veterans Comcast and Charter.

    Compare Xumo with Roku →
  2. 02
    Apple apple.com Top 100 English No trackers

    Apple

    Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

    Compare Apple with Roku →
  3. 03
    TiVo tivo.com English 1 tracker

    TiVo – TiVo | Best OTA DVRs, Cable DVRs and Streaming Player

    American technology company

    Compare TiVo with Roku →
  4. 04
    VIDAA vidaa.com English No trackers

    Homepage - VIDAA

    Home Comes To Life Global and Local Entertainment. #1 Fastest growing Smart TV platform globally* All your favorite apps and channels, ready when you are.

    Compare VIDAA with Roku →
  5. 05
    Amazon amazon.com Top 100

    American multinational technology company

    Compare Amazon with Roku →
  6. 06
    Pluto TV pluto.tv Top 10K English No trackers

    Pluto TV: Watch Free Movies, TV Shows & Live TV Online

    Watch your choice of free hit movies, free binge-worthy TV shows & live TV online, anytime. Stream Now. Pay Never.

    Compare Pluto TV with Roku →
  7. 07
    Whale TV zeasn.tv Top 10K English 2 trackers

    Whale TV | Home

    Better TV for everyone. Broadcast TV, streaming apps and your connected devices. Smart, incredibly simple to use and all in one place.

    Compare Whale TV with Roku →
  8. 08
    Sling TV sling.com Top 10K

    American streaming internet television service

    Compare Sling TV with Roku →
  9. 09
    Tubi tubitv.com Top 10K English 1 tracker

    Tubi is the largest free movie and TV streaming service in the US. We are not available in Europe due to changes in EU laws.

    American streaming video service

    Compare Tubi with Roku →
  10. 10
    Samsung Group samsung.com Top 1K English 1 tracker

    Samsung US | Mobile | TV | Home Electronics | Home Appliances | Samsung US

    Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.

    Compare Samsung Group with Roku →
  11. 11
    Nexxen unruly.co Top 10K English 1 tracker

    Nexxen

    Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.

    Compare Nexxen with Roku →
  12. 12
    Plex plex.tv Top 10K English No trackers

    streaming media service

    Compare Plex with Roku →
  13. 13
    Fox Broadcasting Company fox.com Top 10K English 2 trackers

    Stream Live News, Sports, TV Shows & Entertainment | FOX One

    Live TV streaming service for sports, news and entertainment. Watch FOX live, stream TV shows on demand, and more. Start your 3-day free trial.

    Compare Fox Broadcasting Company with Roku →
  14. 14
    TCL Technology tcl.com English No trackers

    TCL USA | TVs, Sound Bars, Phones, Appliances – TCL North America

    TCL delivers meaningful experiences through thoughtful design and the latest technology, helping you enjoy more of the things you love.

    Compare TCL Technology with Roku →
  15. 15
    Google google.com Top 100 German No trackers

    Google

    search engine by Google LLC

    Compare Google with Roku →
  16. 16
    Samba samba.tv Top 10K English 2 trackers

    Samba TV

    online service

    Compare Samba with Roku →
  17. 17
    Stremio stremio.com English 1 tracker

    Stremio - Freedom to Stream

    Watch videos, movies, TV series and TV channels instantly.

    Compare Stremio with Roku →
  18. 18
    Sky UK sky.com Top 10K English No trackers

    Discover TV, Broadband & Mobile Phone Packages with Sky

    Discover Sky packages for TV, broadband & mobile including Glass - the new streaming TV with Sky Inside. Login to manage your My Sky account & more.

    Compare Sky UK with Roku →
  19. 19
    Starz starz.com English 1 tracker

    STARZ - Captivating Original Series. Hit Movies. Bold Storytelling.

    STARZ brings diverse perspectives to life through bold storytelling. Sign-up to stream original series, movies, extras, and more—on-demand and ad-free.

    Compare Starz with Roku →
  20. 20
    QVC qvc.com Top 10K

    American television network

    Compare QVC with Roku →

Closest first, by how much each site’s offer resembles Roku’s. Trackers are counted the same way as above. Highlighted technologies are ones Roku uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Roku adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 15 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
55 ms

Competitor map

Each alternative by how close its vector is to Roku’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

Samsung GroupTubiSling TVWhale TVPluto TVAmazonVIDAATiVoAppleXumo

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Analytics
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Tag managers
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Monitoring
CDN
Reviews
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=cb739e1716333427b68098da5450cdd48a65aeee8…
  • Atlassian TXT atlassian-domain-verification=Ta1XJrZBGamuvI/aQzfJQ9zT8DekfMPxYA7ysUZ…
  • Bing Webmaster Tools meta msvalidate.01: 1C2FDEE92DB61624816BA13C1E46EC67
  • DocuSign TXT docusign=c8997532-82c6-4a35-ba9d-bf5ee0e52d06
  • Google Search Console TXT google-site-verification=YHDgrRn-VR3nPRLs3FEdA3Uv3tIRQE9ae6flhTVji3M
  • Miro TXT miro-verification=52419bef5d1085401d946a7e36f7e398abefd32d
  • OpenAI TXT openai-domain-verification=dv-7wUCe4QMnF8W5NvHiAbRvp0C