google-analytics.com
Who runs Google, what it tracks and what it costs, and the 20 closest web analytics alternatives.
- Who’s behind it
- Part of google.com
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Matomo
Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Google01 · Who’s behind it
Who runs Google
Google google-analytics.com
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
- Company
- No imprint we could read
- Part of
- google.com Runs this domain’s DNS
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Google tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
6 of the 20 alternatives below have fewer, 11 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 2 tools
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Google
Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.
9 of the 60 sites closest to Google match.
- 01
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Very close - 02
Privacy-friendly Google Analytics alternative | Real-time Web Analytics | Clicky
Clicky's privacy-friendly web analytics is simply the best Google Analytics alternative. Monitor, analyze, & react to your website's traffic in real-time.
Very close - 03
Countly · Product intelligence as infrastructure
Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.
Very close - 04
Pirsch – The Best, Privacy-Friendly Google Analytics Alternative
Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or app.
Very close - 05
Adobe: Creative, marketing and document management solutions
Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.
Close - 06
Attribution for Subscription Apps | Airbridge
See which ads and content drive installs, trials, subscriptions, and revenue. Compare results with ad spend. Try Airbridge free for 30 days.
Very close - 07
Simple Analytics
Run Simple Analytics alongside GA4 to compare observed website traffic. Book a demo to plan a free 30-day proof of concept.
Very close - 08
Apple
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
Very close - 09 eppo.cloud No trackersVery close
Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 3 technologies
- Neighbours
- k = 60
- Sites searched
- 9,201
- Vector
- 384-d
- Query
- 35 ms
Competitor map
Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript frameworks
- AngularJS asset https://ajax.googleapis.com/ajax/libs/angularjs/1.6.6/angular.min.js
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css?family=Roboto:100,300,400,500,700|Google+Sans:400,500|Pr…
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
Sitemaps
.
What competitors use
Across the 20 closest sites.
- Google Search Console · not on google-analytics.com 17/20
- Google Workspace · not on google-analytics.com 11/20
- HubSpot · not on google-analytics.com 8/20
- Microsoft 365 · not on google-analytics.com 8/20
- OpenAI · not on google-analytics.com 8/20
- PHP · not on google-analytics.com 7/20
- Atlassian · not on google-analytics.com 6/20
- Cloudflare · not on google-analytics.com 6/20
- Cloudflare DNS · not on google-analytics.com 6/20
- Google Tag Manager 6/20
- React · not on google-analytics.com 6/20
- Amazon Route 53 · not on google-analytics.com 5/20
- Next.js · not on google-analytics.com 5/20
- Vercel · not on google-analytics.com 5/20
- jQuery · not on google-analytics.com 4/20
- Matomo · not on google-analytics.com 4/20