optable.co
Optable
Who runs Optable, what it tracks and what it costs, and the 20 closest advertising data platform alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- permutive.com
Measured from Optable’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Optable01 · Who’s behind it
Who runs Optable
Optable optable.co
Unlock ad revenue with agentic solutions. Optable is the privacy-preserving identity, activation, and collaboration platform for advertising.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Optable tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
More than all 19 alternatives below.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 6 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Visitor analytics
Counts and follows visits, usually with cookies.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Optable
Thumbs up if it’s a real alternative to Optable, thumbs down if it isn’t.
- 01
The Leading Agentic Data Collaboration and Activation Platform
Discover how Permutive triples addressability, delivering more efficient and effective campaigns for advertisers and publishers.
Very close - 02
Light up collaborative intelligence. Unlock growth. | InfoSum
InfoSum is the leading data collaboration platform, using privacy-enhancing technology to unlock the power of first-party data safely and at scale.
Very close - 03
Data Collaboration Network for the AI Era | LiveRamp
Connect every signal, platform, and agent to power and prove intelligent marketing with the data collaboration network for the AI era.
Very close - 04
Adaptive Identity for Omnichannel Advertising - ID5
Turning fragmented signals into a scalable identity framework, making advertising addressable and measurable across channels
Very close - 05
Addressable Audiences, Data & Identity Solutions | Lotame
Hard problems. Solved first. Experience is earned by solving the problems that shape an industry. For over two decades, Lotame has taken on the data, identity, and connectivity challenges that were complex, expensive, and impossible for marketers to ignore. See how we solved them → Solutions for marketing’s toughest data challenges LOTAME DATA EXCHANGE Missing ... Read more
Very close - 06
Adform FLOW - Adform
Open, connected, and independent, Adform is built for the game changers - surprisingly, in a world of giants, we are the most powerful and safe media buying platform in the world. Having innovated for over 20 years and now Big 5 validated, we support and are trusted by our global clients to take back control of their media investments. Through our Adform Fusion ID solution, which offers unrivalled visibility of audiences across channels in one platform with no data loss
Very close - 07
Full-Stack Programmatic Ad Tech Company - SmartyAds
SmartyAds is a full-stack programmatic ad tech company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing industry
Very close - 08
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 09
Advertising Automation Platform for Omnichannel Media | Basis
Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.
Very close - 10
Audience Targeting Data for Advertisers and Marketers
Engage your best customers with trusted audience data | enrich insights, enhance personalization and transform audience targeting.
Very close - 11
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close - 12
Utiq enables responsible digital marketing - Utiq
Utiq delivers an Authentic Consent Service, giving users simple and easy control over their data
Very close - 13 Mediaocean mediaocean.com
advertising services and software company
Very close - 14
Programmatic Advertising | Supply-Side Platform - OpenX
Discover the world of programmatic advertising and how it revolutionizes digital marketing. Explore strategies to maximize your ad spend with OpenX.
Very close - 15
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 16
An objectively better way to advertise | The Trade Desk
From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.
Close - 17
OnAudience: Global Data Provider
OnAudience fuels digital campaigns and business solutions through high-quality data with global reach. Privacy-safe & GDPR-compliant data.
Very close - 18
Predictive AI Audience Targeting | Dstillery
Multimodal AI that learns from everything. Get custom programmatic audiences in 24-48 hours that refresh daily and activate everywhere.
Very close - 19
Verve | Let's make media better.
Verve is a global omnichannel advertising platform powered by premium direct supply. We illuminate, connect and activate high-fidelity signals to drive performance for brands and publishers.
Very close - 20
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close
Closest first, by how much each site’s offer resembles Optable’s. Trackers are counted the same way as above. Highlighted technologies are ones Optable uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Optable adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 19 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 45 ms
Competitor map
Each alternative by how close its vector is to Optable’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Website builders
- Webflow page source: data-wf-page=
- JavaScript libraries
- GSAP asset https://cdn.prod.website-files.com/gsap/3.15.0/gsap.min.js
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Analytics
- Google Analytics page source: googletagmanager.com/gtag/js
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- Google Ads conversion tracking page source: gtag('config', 'AW-
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Marketing automation
- HubSpot page source: js.hsforms.net
- CDN
- Cloudflare header cf-ray: a5631671dd64ab87-HAM
- jsDelivr asset https://cdn.jsdelivr.net/npm/@finsweet/cookie-consent@1/fs-cc.js
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms33636754
- Email delivery
- SendGrid TXT v=spf1 mx include:_spf.google.com include:sendgrid.net include:871250…
- DNS hosting
- Google Cloud DNS NS ns-cloud-b2.googledomains.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=O2C7bTpXkhYEJo85SHnvm8XaK8sIZZb2ljv3poZ…
- Google Search Console meta google-site-verification: ZKEbBJVmx8bWqscjlmnyyEGZzoq8yvuqtUJlj2pQLLo
- Miro TXT miro-verification=de5b201671bb779c8bff637e0c307408035bbbd1
- OpenAI TXT openai-domain-verification=dv-8GuwwjoFTjLMp25tstQqiGye
- Slack TXT slack-domain-verification=h8ReQlCUaRkqhTWmVxH2rJgeWy9yQW5CyKPz1NWk
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Tag Manager 16/20
- Microsoft 365 15/20
- Cloudflare 14/20
- Apple Business · not on optable.co 12/20
- Atlassian 12/20
- Google Workspace 10/20
- PHP · not on optable.co 10/20
- WordPress · not on optable.co 10/20
- jQuery · not on optable.co 9/20
- HubSpot 8/20
- OpenAI 8/20
- DocuSign · not on optable.co 7/20
- Salesforce · not on optable.co 7/20
- Marketo · not on optable.co 6/20
- WP Engine · not on optable.co 6/20