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Comparison
Lotame vs Optable
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Lotame provides advertising data technology, including a third-party data marketplace (Lotame Data Exchange), a data collaboration platform (Spherical) for connecting and activating first-party audience data, identity resolution, and curated private marketplaces for programmatic advertising.
Optable provides advertising technology for publishers and advertisers, including identity resolution (e.g., UID2), first-party audience building, data clean room collaboration, and an agentic marketplace for direct and programmatic deals.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Top 10K
- Trackers on the homepage
- fewer
- Marketing and email tracking: HubSpot
- Tag manager: Google Tag Manager
- Third-party embeds: Adobe Fonts
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- Advertising and retargeting: Google Ads conversion tracking, LinkedIn Insight Tag
- Visitor analytics: Google Analytics
- Marketing and email tracking: HubSpot
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts
- Ad trackers
- None
- Yes
- Cookie banner
- –
- –
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.