basis.com
Basis
Who runs Basis, what it tracks and what it costs, and the 20 closest advertising technology alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- StackAdapt
Measured from Basis’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Basis01 · Who’s behind it
Who runs Basis
Basis basis.com
Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.
Wikidata: Computer software company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Basis tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
14 of the 18 alternatives below have fewer, 3 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 5 tools
Session recording
Records clicks, scrolling and typing so the company can replay visits.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Basis
Thumbs up if it’s a real alternative to Basis, thumbs down if it isn’t.
- 01
AI Advertising Platform | StackAdapt
StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.
Very close - 02 Mediaocean mediaocean.com
advertising services and software company
Very close - 03
Eskimi: The Agency Operating System
Advertising OS by Eskimi brings the whole media operation for modern agencies into one platform, from activation and infrastructure to intelligence and reporting.
Very close - 04
Infillion Platform
The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.
Very close - 05
An objectively better way to advertise | The Trade Desk
From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.
Very close - 06
The leading programmatic marketing platform | Hybrid DSP programmatic advertising
AI-based creative optimization solutions for a powerful marketing influence
Very close - 07
Digital Advertising Technology Powered by People l Viant
Viant, a pioneer in people-based digital advertising on the open web, empowers marketers with cookieless targeting, measurement and innovative analytics tools.
Close - 08
AI-Driven Programmatic Advertising for Regulated Industries - IQM
IQM empowers regulated industries like political, healthcare, cannabis, and gaming with AI-driven media buying. Our DMP and DSP solutions deliver precise audience targeting, compliance, and impactful results across all digital channels.
Very close - 09
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close - 10
Adform FLOW - Adform
Open, connected, and independent, Adform is built for the game changers - surprisingly, in a world of giants, we are the most powerful and safe media buying platform in the world. Having innovated for over 20 years and now Big 5 validated, we support and are trusted by our global clients to take back control of their media investments. Through our Adform Fusion ID solution, which offers unrivalled visibility of audiences across channels in one platform with no data loss
Very close - 11
Zemanta - Programmatic Ad Technology Built for Performance
Zemanta offers Zemanta One, the world’s first multi-channel demand-side platform (DSP) built for performance.
Very close - 12
Madhive - Made for local
With Madhive’s precision targeting, media sellers can drive real, measurable local outcomes for advertisers of all sizes.
Very close - 13
Programmatic-платформа Getintent
Programmatic-платформа с искусственным интеллектом, сервис с человеческим лицом. Adtech-решения на основе AI-алгоритмов для брендов, агентств и паблишеров.
Very close - 14
Smartly | AI Advertising Platform
Smartly powers better ai advertising. Fuel better cross platform advertising performance with ai marketing tool, Smartly. Launch, manage, and update campaigns
Very close - 15
Epom Adtech Solutions: Your Superior Customization & Support
Grow your ad revenue with Epom, a family of scalable adtech tools. Elevate your digital strategy with one of the most innovative adtech companies.
Very close - 16
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 17
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 18
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close - 19
Quantcast | DSP Platform | DSP Programmatic Advertising
The Quantcast Platform simplifies digital advertising by connecting brands to their audiences using real-time data from over 100M destinations.
Very close - 20
multichannel advertising platform
Very close
Closest first, by how much each site’s offer resembles Basis’s. Trackers are counted the same way as above. Highlighted technologies are ones Basis uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Basis adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 20 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 67 ms
Competitor map
Each alternative by how close its vector is to Basis’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- jQuery asset https://basis.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- CSS & UI
- Font Awesome asset https://use.fontawesome.com/releases/v6.2.1/js/all.js
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,600,regular,300italic,italic,…
- Analytics
- Microsoft Clarity page source: clarity.ms/tag/
- Tag managers
- Google Tag Manager page source: googletagmanager.com/ns.html?id=GTM-
- Marketing automation
- HubSpot TXT hubspot-developer-verification=MmMzYjFkMjEtYWRlNy00ZDFmLTkxMzItODc1OD…
- Cookie consent
- OneTrust TXT onetrust-domain-verification=9142fdc254454fc99f813837153980c4
- CDN
- Cloudflare header cf-ray: a5779e08adda7cc7-HAM
- unpkg asset https://unpkg.com/d3@5.9.1/dist/d3.min.js
- Hosting
- WP Engine header x-powered-by: WP Engine
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Video
- Vimeo page source: player.vimeo.com/video
- Email hosting
- Microsoft 365 MX basis-com.mail.protection.outlook.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=3b4c348560a72277c9b08378bba24698f29171140…
- Apple Business TXT apple-domain-verification=bITx0kmXBDXyUPeR
- Atlassian TXT atlassian-domain-verification=oTEYo8dEk0qnIhqdTbLmkjzBw8ZcPJoUZaom0Hi…
- Google Search Console meta google-site-verification: UGU1jJkon1a2h7KO1N6ZZnBqDgiDcWmNs-enSLqqSuE
- Salesforce TXT v=spf1 ip4:207.198.113.97 ip4:209.249.21.218 ip4:35.82.249.74 include…
- Zoom TXT ZOOM_verify_3flZzgbKET466IBykLAeOs
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Tag Manager 15/20
- Microsoft 365 15/20
- Apple Business 11/20
- Atlassian 10/20
- Google Workspace · not on basis.com 10/20
- PHP 9/20
- Adobe 8/20
- WordPress 8/20
- Cloudflare 8/20
- HubSpot 7/20
- OpenAI · not on basis.com 7/20
- Amazon Route 53 · not on basis.com 7/20
- Zendesk · not on basis.com 7/20
- Google Fonts 7/20
- Meta Business Suite · not on basis.com 6/20