basis.com

Basis

Who runs Basis, what it tracks and what it costs, and the 20 closest advertising technology alternatives.

Who’s behind it
Not stated
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
StackAdapt

Measured from Basis’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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Visit Basis

01 · Who’s behind it

Who runs Basis

Basis basis.com

Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.

Wikidata: Computer software company

Company
No imprint we could read
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Basis tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

trackers that follow visitors

14 of the 18 alternatives below have fewer, 3 have more.

Privacy-friendly alternatives →
Cookie banner
OneTrust
US company
5 tools
  • Session recording

    Records clicks, scrolling and typing so the company can replay visits.

  • Marketing and email tracking

    Links visits to email campaigns and customer profiles.

  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Basis

Thumbs up if it’s a real alternative to Basis, thumbs down if it isn’t.

Fewer trackers than BasisNo ad trackersRegistered in the EUFree planOnly in English
  1. 01
    StackAdapt stackadapt.com Top 1K English 2 trackers

    AI Advertising Platform | StackAdapt

    StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.

    Compare StackAdapt with Basis →
  2. 02
    Mediaocean mediaocean.com

    advertising services and software company

    Compare Mediaocean with Basis →
  3. 03
    Eskimi eskimi.com Top 10K 2 trackers

    Eskimi: The Agency Operating System

    Advertising OS by Eskimi brings the whole media operation for modern agencies into one platform, from activation and infrastructure to intelligence and reporting.

    Compare Eskimi with Basis →
  4. 04
    Infillion mediamath.com English 2 trackers

    Infillion Platform

    The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.

    Compare Infillion with Basis →
  5. 05
    The Trade Desk thetradedesk.com English 3 trackers

    An objectively better way to advertise | The Trade Desk

    From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.

    Compare The Trade Desk with Basis →
  6. 06
    Hybrid hybrid.ai Top 10K English 1 tracker

    The leading programmatic marketing platform | Hybrid DSP programmatic advertising

    AI-based creative optimization solutions for a powerful marketing influence

    Compare Hybrid with Basis →
  7. 07
    viantinc.com English 5 trackers

    Digital Advertising Technology Powered by People l Viant

    Viant, a pioneer in people-based digital advertising on the open web, empowers marketers with cookieless targeting, measurement and innovative analytics tools.

    Compare viantinc.com with Basis →
  8. 08
    IQM iqm.com Top 10K English 2 trackers

    AI-Driven Programmatic Advertising for Regulated Industries - IQM

    IQM empowers regulated industries like political, healthcare, cannabis, and gaming with AI-driven media buying. Our DMP and DSP solutions deliver precise audience targeting, compliance, and impactful results across all digital channels.

    Compare IQM with Basis →
  9. 09
    Cadent cadent.com Top 10K English 4 trackers

    Cadent | Actually Intelligent Advertising

    Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.

    Compare Cadent with Basis →
  10. 10
    Adform adform.com English 2 trackers

    Adform FLOW - Adform

    Open, connected, and independent, Adform is built for the game changers - surprisingly, in a world of giants, we are the most powerful and safe media buying platform in the world. Having innovated for over 20 years and now Big 5 validated, we support and are trusted by our global clients to take back control of their media investments. Through our Adform Fusion ID solution, which offers unrivalled visibility of audiences across channels in one platform with no data loss

    Compare Adform with Basis →
  11. 11
    Zemanta zemanta.com Top 10K English 1 tracker

    Zemanta - Programmatic Ad Technology Built for Performance

    Zemanta offers Zemanta One, the world’s first multi-channel demand-side platform (DSP) built for performance.

    Compare Zemanta with Basis →
  12. 12
    Madhive madhive.com English 5 trackers

    Madhive - Made for local

    With Madhive’s precision targeting, media sellers can drive real, measurable local outcomes for advertisers of all sizes.

    Compare Madhive with Basis →
  13. 13
    Getintent getintent.com English 2 trackers

    Programmatic-платформа Getintent

    Programmatic-платформа с искусственным интеллектом, сервис с человеческим лицом. Adtech-решения на основе AI-алгоритмов для брендов, агентств и паблишеров.

    Compare Getintent with Basis →
  14. 14
    Smartly smartly.io English 1 tracker

    Smartly | AI Advertising Platform

    Smartly powers better ai advertising. Fuel better cross platform advertising performance with ai marketing tool, Smartly. Launch, manage, and update campaigns

    Compare Smartly with Basis →
  15. 15
    Epom epom.com English 2 trackers

    Epom Adtech Solutions: Your Superior Customization & Support

    Grow your ad revenue with Epom, a family of scalable adtech tools. Elevate your digital strategy with one of the most innovative adtech companies.

    Compare Epom with Basis →
  16. 16
    Nexxen unruly.co Top 10K English 1 tracker

    Nexxen

    Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.

    Compare Nexxen with Basis →
  17. 17
    Criteo criteo.com Top 1K English 1 tracker

    The Global Commerce Intelligence Platform

    Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data

    Compare Criteo with Basis →
  18. 18
    Innovid innovid.com Top 10K English 2 trackers

    The premier global independent, omnichannel advertising platform | Innovid

    Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.

    Compare Innovid with Basis →
  19. 19
    Quantcast quantcast.com English 2 trackers

    Quantcast | DSP Platform | DSP Programmatic Advertising

    The Quantcast Platform simplifies digital advertising by connecting brands to their audiences using real-time data from over 100M destinations.

    Compare Quantcast with Basis →
  20. 20
    AdRoll adroll.com Top 10K

    multichannel advertising platform

    Compare AdRoll with Basis →

Closest first, by how much each site’s offer resembles Basis’s. Trackers are counted the same way as above. Highlighted technologies are ones Basis uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Basis adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 20 technologies
Neighbours
k = 20
Sites searched
9,192
Vector
384-d
Query
67 ms

Competitor map

Each alternative by how close its vector is to Basis’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

NexxenMadhiveZemantaCadentIQMHybridThe Trade DeskInfillionEskimiStackAdapt

Built with

CMS
JavaScript libraries
  • jQuery asset https://basis.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
CSS & UI
  • Font Awesome asset https://use.fontawesome.com/releases/v6.2.1/js/all.js
Fonts
  • Google Fonts asset https://fonts.googleapis.com/css?family=Source+Sans+Pro:300,600,regular,300italic,italic,…
Analytics
Tag managers
Marketing automation
  • HubSpot TXT hubspot-developer-verification=MmMzYjFkMjEtYWRlNy00ZDFmLTkxMzItODc1OD…
Cookie consent
  • OneTrust TXT onetrust-domain-verification=9142fdc254454fc99f813837153980c4
CDN
  • Cloudflare header cf-ray: a5779e08adda7cc7-HAM
  • unpkg asset https://unpkg.com/d3@5.9.1/dist/d3.min.js
Hosting
Languages & backends
  • PHP implied by WordPress (page source: /wp-content/)
Video
  • Vimeo page source: player.vimeo.com/video
Email hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=3b4c348560a72277c9b08378bba24698f29171140…
  • Apple Business TXT apple-domain-verification=bITx0kmXBDXyUPeR
  • Atlassian TXT atlassian-domain-verification=oTEYo8dEk0qnIhqdTbLmkjzBw8ZcPJoUZaom0Hi…
  • Google Search Console meta google-site-verification: UGU1jJkon1a2h7KO1N6ZZnBqDgiDcWmNs-enSLqqSuE
  • Salesforce TXT v=spf1 ip4:207.198.113.97 ip4:209.249.21.218 ip4:35.82.249.74 include…
  • Zoom TXT ZOOM_verify_3flZzgbKET466IBykLAeOs