viantinc.com
viantinc.com
Who runs viantinc.com, what it tracks and what it costs, and the 20 closest demand-side platform alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- StackAdapt
Measured from viantinc.com’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit viantinc.com01 · Who’s behind it
Who runs viantinc.com
viantinc.com
Viant, a pioneer in people-based digital advertising on the open web, empowers marketers with cookieless targeting, measurement and innovative analytics tools.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What viantinc.com tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
19 of the 20 alternatives below have fewer, 0 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 6 tools
- EU company
- 1 tool
Session recording
Records clicks, scrolling and typing so the company can replay visits.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to viantinc.com
Thumbs up if it’s a real alternative to viantinc.com, thumbs down if it isn’t.
- 01
AI Advertising Platform | StackAdapt
StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.
Very close - 02
Infillion Platform
The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.
Very close - 03
An objectively better way to advertise | The Trade Desk
From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.
Very close - 04
Quantcast | DSP Platform | DSP Programmatic Advertising
The Quantcast Platform simplifies digital advertising by connecting brands to their audiences using real-time data from over 100M destinations.
Very close - 05
Zemanta - Programmatic Ad Technology Built for Performance
Zemanta offers Zemanta One, the world’s first multi-channel demand-side platform (DSP) built for performance.
Very close - 06
Advertising Automation Platform for Omnichannel Media | Basis
Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.
Close - 07
Eskimi: The Agency Operating System
Advertising OS by Eskimi brings the whole media operation for modern agencies into one platform, from activation and infrastructure to intelligence and reporting.
Very close - 08
The leading programmatic marketing platform | Hybrid DSP programmatic advertising
AI-based creative optimization solutions for a powerful marketing influence
Very close - 09
Madhive - Made for local
With Madhive’s precision targeting, media sellers can drive real, measurable local outcomes for advertisers of all sizes.
Very close - 10
AI-Driven Programmatic Advertising for Regulated Industries - IQM
IQM empowers regulated industries like political, healthcare, cannabis, and gaming with AI-driven media buying. Our DMP and DSP solutions deliver precise audience targeting, compliance, and impactful results across all digital channels.
Very close - 11
RTBWise - Turn Every Impression into Measurable Revenue
Very close - 12
Full-Stack Programmatic Ad Tech Company - SmartyAds
SmartyAds is a full-stack programmatic ad tech company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing industry
Very close - 13
MediaGo DSP: A Deep Learning-based Intelligent Advertising Platform
MediaGo DSP is an intelligent advertising engine based on deep learning technology. MediaGo DSP has established extensive partnerships with premium publishers worldwide to provide high-quality ad inventory, delivering 30 billion+ ad impressions monthly. Utilizing deep neural network technology with 1 billion+ parameters, it processes over 500,000 ad requests per second, evaluates ad performance and develops intelligent bidding strategies in real time.
Very close - 14
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close - 15
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 16
Creative SSP for the Orchestration Era | TripleLift
Turn fragmented media into a coordinated system. TripleLift connects data, creative, and supply to drive measurable advertising outcomes.
Very close - 17
GroundTruth | Launch Performance Ads on Every Channel
GroundTruth turns location and predictive intelligence into real-world results. Launch performance ads across every channel and reach your audience where they are.
Very close - 18
Epom Adtech Solutions: Your Superior Customization & Support
Grow your ad revenue with Epom, a family of scalable adtech tools. Elevate your digital strategy with one of the most innovative adtech companies.
Very close - 19
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Very close - 20
Programmatic-платформа Getintent
Programmatic-платформа с искусственным интеллектом, сервис с человеческим лицом. Adtech-решения на основе AI-алгоритмов для брендов, агентств и паблишеров.
Very close
Closest first, by how much each site’s offer resembles viantinc.com’s. Trackers are counted the same way as above. Highlighted technologies are ones viantinc.com uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what viantinc.com adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 26 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 49 ms
Competitor map
Each alternative by how close its vector is to viantinc.com’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- jQuery asset https://s49695.pcdn.co/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- CSS & UI
- Bootstrap asset https://s49695.pcdn.co/wp-content/themes/bb-theme/js/bootstrap.min.js?ver=1.7.20
- Font Awesome asset https://www.viantinc.com/wp-content/plugins/bb-plugin/fonts/fontawesome/7.2.0/webfonts/fa…
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Analytics
- Hotjar page source: static.hotjar.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- HubSpot page source: js.hs-scripts.com
- Mailchimp TXT v=spf1 ip4:64.147.19.66 ip4:209.85.128.0/17 ip4:136.147.176.91 ip4:16…
- Salesforce Pardot page source: pi.pardot.com
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- Monitoring
- Sentry page source: browser.sentry-cdn.com
- CDN
- jsDelivr asset https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js?ver=7.1.4
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Microsoft 365 TXT v=spf1 ip4:64.147.19.66 ip4:209.85.128.0/17 ip4:136.147.176.91 ip4:16…
- Proofpoint MX mxa-00ac0e01.gslb.pphosted.com
- DNS hosting
- Amazon Route 53 NS ns-1192.awsdns-21.org
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=kQNmIXFmuZah4RZk
- Atlassian TXT atlassian-domain-verification=eF59t75jN1xqFSAGNo8G8B6nPrj4jLVTz1BOEU6…
- Dropbox TXT dropbox-domain-verification=l5fpuvgf4cr3
- Google Search Console TXT google-site-verification=Q4yRYsazuu8NIRFSKS-gV4DCEpdrEOH2yJ_FDOmDuYU
- Meta Business Suite TXT facebook-domain-verification=x7f0sg8yejcbr3q68iu8g3rgjhjw84
- Salesforce TXT v=spf1 ip4:64.147.19.66 ip4:209.85.128.0/17 ip4:136.147.176.91 ip4:16…
- Zoom TXT ZOOM_verify_5dXTrukORji7OvPZyN2dTQ
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Tag Manager 17/20
- Microsoft 365 12/20
- Google Workspace · not on viantinc.com 12/20
- PHP 11/20
- WordPress 10/20
- Apple Business 9/20
- HubSpot 9/20
- Amazon Route 53 9/20
- Cloudflare · not on viantinc.com 9/20
- Atlassian 8/20
- Adobe · not on viantinc.com 7/20
- OpenAI · not on viantinc.com 6/20
- jQuery 6/20
- nginx · not on viantinc.com 6/20
- WP Engine · not on viantinc.com 6/20