vs
Comparison
Madhive vs viantinc.com
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.
Madhive provides a demand-side platform (DSP) for local media sellers and agencies to plan, target, buy and measure advertising campaigns, focused on connected TV and other screens, with fraud protection and outcome measurement such as store visits and sales.
Viant operates a demand-side platform (DSP) for programmatic ad buying, letting advertisers and agencies target audiences across connected TV, digital audio, digital out-of-home, in-game and web channels without third-party cookies, with built-in measurement and analytics.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
-
- Advertising and retargeting: LinkedIn Insight Tag
- Visitor analytics: Google Analytics
- Marketing and email tracking: HubSpot, Marketo
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts
-
- Session recording: Hotjar
- Marketing and email tracking: HubSpot, Mailchimp, Salesforce Pardot
- Tag manager: Google Tag Manager
- Third-party embeds: Google Fonts, Vimeo
- Ad trackers
- Yes
- None
- Cookie banner
- OneTrust
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.