thetradedesk.com
The Trade Desk
Who runs The Trade Desk, what it tracks and what it costs, and the 20 closest programmatic advertising alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- viantinc.com
Measured from The Trade Desk’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit The Trade Desk01 · Who’s behind it
Who runs The Trade Desk
The Trade Desk thetradedesk.com
From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.
Wikidata: American technology company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What The Trade Desk tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
15 of the 20 alternatives below have fewer, 3 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 4 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
Privacy-friendly analytics
Counts visits without cookies or personal profiles.
03 · Alternatives
Alternatives to The Trade Desk
Thumbs up if it’s a real alternative to The Trade Desk, thumbs down if it isn’t.
- 01
Digital Advertising Technology Powered by People l Viant
Viant, a pioneer in people-based digital advertising on the open web, empowers marketers with cookieless targeting, measurement and innovative analytics tools.
Very close - 02
Infillion Platform
The DSP with composability at its core. API-first, AI-powered, and built for control, transparency, and flexibility.
Very close - 03
Advertising Automation Platform for Omnichannel Media | Basis
Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.
Very close - 04
Eskimi: The Agency Operating System
Advertising OS by Eskimi brings the whole media operation for modern agencies into one platform, from activation and infrastructure to intelligence and reporting.
Very close - 05
Quantcast | DSP Platform | DSP Programmatic Advertising
The Quantcast Platform simplifies digital advertising by connecting brands to their audiences using real-time data from over 100M destinations.
Very close - 06
The leading programmatic marketing platform | Hybrid DSP programmatic advertising
AI-based creative optimization solutions for a powerful marketing influence
Very close - 07
AI Advertising Platform | StackAdapt
StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.
Very close - 08
Zemanta - Programmatic Ad Technology Built for Performance
Zemanta offers Zemanta One, the world’s first multi-channel demand-side platform (DSP) built for performance.
Very close - 09
Madhive - Made for local
With Madhive’s precision targeting, media sellers can drive real, measurable local outcomes for advertisers of all sizes.
Very close - 10
RTBWise - Turn Every Impression into Measurable Revenue
Very close - 11
AI-Driven Programmatic Advertising for Regulated Industries - IQM
IQM empowers regulated industries like political, healthcare, cannabis, and gaming with AI-driven media buying. Our DMP and DSP solutions deliver precise audience targeting, compliance, and impactful results across all digital channels.
Very close - 12
Full-Stack Programmatic Ad Tech Company - SmartyAds
SmartyAds is a full-stack programmatic ad tech company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing industry
Very close - 13
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close - 14
RTB House. The Next-generation Performance DSP
Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. Drive growth on web and app.
Very close - 15
MediaGo DSP: A Deep Learning-based Intelligent Advertising Platform
MediaGo DSP is an intelligent advertising engine based on deep learning technology. MediaGo DSP has established extensive partnerships with premium publishers worldwide to provide high-quality ad inventory, delivering 30 billion+ ad impressions monthly. Utilizing deep neural network technology with 1 billion+ parameters, it processes over 500,000 ad requests per second, evaluates ad performance and develops intelligent bidding strategies in real time.
Very close - 16
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 17
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close - 18
Epom Adtech Solutions: Your Superior Customization & Support
Grow your ad revenue with Epom, a family of scalable adtech tools. Elevate your digital strategy with one of the most innovative adtech companies.
Very close - 19
Programmatic-платформа Getintent
Programmatic-платформа с искусственным интеллектом, сервис с человеческим лицом. Adtech-решения на основе AI-алгоритмов для брендов, агентств и паблишеров.
Very close - 20
AdMaster | AI Advertising Platform
AdMaster: Bring your brands into the real lives of 2 billion users via AI.
Very close
Closest first, by how much each site’s offer resembles The Trade Desk’s. Trackers are counted the same way as above. Highlighted technologies are ones The Trade Desk uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what The Trade Desk adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 22 technologies
- Neighbours
- k = 20
- Sites searched
- 9,193
- Vector
- 384-d
- Query
- 75 ms
Competitor map
Each alternative by how close its vector is to The Trade Desk’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Analytics
- Cloudflare Web Analytics asset https://static.cloudflareinsights.com/beacon.min.js/vce701823e78c4301a35b7e07294d87301792…
- Tag managers
- Adobe Experience Platform Tags asset https://assets.adobedtm.com/38aee39cc23f/1468c748dfc1/launch-a653f5a3fe63.min.js
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Marketo TXT v=spf1 include:spf.protection.outlook.com include:spf_c.oraclecloud.c…
- Cookie consent
- OneTrust TXT onetrust-domain-verification=ee0a10c51c8946cfba9f0198cbd6f5c6
- Payments
- Stripe TXT stripe-verification=4B7D071367083B2DD4060AC449580E9D71E8615F571AC535E…
- CDN
- Cloudflare header cf-ray: a577935dbdfe0fcc-HAM
- Email hosting
- Microsoft 365 MX thetradedesk-com.mail.protection.outlook.com
- Email delivery
- Amazon SES TXT v=spf1 include:spf.protection.outlook.com include:spf_c.oraclecloud.c…
- DNS hosting
- NS1 NS dns4.p03.nsone.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=46842212dba4ac32836719dbadcd9e041246cdd3a…
- Apple Business TXT apple-domain-verification=BkLCDc4C5xltzx3R
- Atlassian TXT atlassian-domain-verification=nqCqJvVrpDHz7MXsIxB3TLa7lVZekXCCzYVAqXR…
- Canva TXT canva-site-verification=LCUarYPleZVliJngrWPcxQ
- DocuSign TXT docusign=d6bdfe7c-ed45-4f57-8835-ba96ba7a3aab
- GlobalSign TXT _globalsign-domain-verification=jl0z6cRgWGqA_M1XOnpbvvlq17TjXHo08FA8U…
- Google Search Console TXT google-site-verification=9eQt_vWnhR8q9J8dgtNrsWIxgcDqQYJu5rZSw3UmI-A
- Meta Business Suite TXT facebook-domain-verification=pll156cg6scuz6z66ryu7b3vzvdjef
- Miro TXT miro-verification=21b580213322c041fa7fbaad657a1afade58429f
- OpenAI TXT openai-domain-verification=dv-2XhPHu09bK17bNRILcrqc5BO
- Salesforce TXT v=spf1 include:spf.protection.outlook.com include:spf_c.oraclecloud.c…
- Zoom TXT ZOOM_verify_6UuFt5PSQNyhC23lRiIEyA
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Tag Manager 16/20
- Microsoft 365 12/20
- Google Workspace · not on thetradedesk.com 12/20
- PHP · not on thetradedesk.com 10/20
- WordPress · not on thetradedesk.com 9/20
- Google Fonts · not on thetradedesk.com 8/20
- HubSpot · not on thetradedesk.com 8/20
- Apple Business 7/20
- Atlassian 7/20
- jQuery · not on thetradedesk.com 7/20
- Amazon Route 53 · not on thetradedesk.com 7/20
- Cloudflare 7/20
- nginx · not on thetradedesk.com 6/20
- Font Awesome · not on thetradedesk.com 4/20
- jsDelivr · not on thetradedesk.com 4/20