criteo.com
Criteo
Who runs Criteo, what it tracks and what it costs, and the 20 closest advertising technology alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- AdRoll
Measured from Criteo’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Criteo01 · Who’s behind it
Who runs Criteo
Criteo criteo.com
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Wikidata: commerce intelligence and advertising technology company
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Criteo tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
1 of the 18 alternatives below have fewer, 13 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 1 tool
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Criteo
Thumbs up if it’s a real alternative to Criteo, thumbs down if it isn’t.
People compare Criteo with
From Google searches like “rtb house vs criteo”, with searches a month.
- 01
multichannel advertising platform
Very close - 02
RTB House. The Next-generation Performance DSP
Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. Drive growth on web and app.
Very close - 03
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Very close - 04
Full-Stack Programmatic Ad Tech Company - SmartyAds
SmartyAds is a full-stack programmatic ad tech company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing industry
Very close - 05
Ogury – Global Ad Tech Company
The Growth Engine for Brands. Powered by Persona Intelligence. Ogury helps brands and agencies turn audience understanding into measurable growth.
Very close - 06
RTBWise - Turn Every Impression into Measurable Revenue
Very close - 07
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 08
Appier | Empowering Businesses to Turn AI into ROI
Comprehensive AI-Powered Solutions: Smoother Operations. Elevated Customer Experience. Better Performance.
Very close - 09
The Publisher Technology Platform | Sovrn
Thousands of the world’s top publishers trust the Sovrn Platform, a complete set of data and monetization tools, to thrive on the open web.
Very close - 10
Publisher monetization company
Very close - 11
Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Very close - 12
AI-powered Performance Advertising at Global Scale | Moloco
Moloco’s AI advertising platform bids into a trillion auctions a day so apps and retailers can find, convert, and grow customers at global scale.
Very close - 13
Kevel | Your audience. Your rules. Your revenue.
The only commerce media platform that gives you complete control of your data, technology, monetisation strategy and growth trajectory.
Very close - 14
Commerce media platform | Retail media platform | Koddi
Koddi is an enterprise commerce media platform powering onsite, offsite, in-store, and programmatic retail media with full data control and AI optimization.
Very close - 15
Verve | Let's make media better.
Verve is a global omnichannel advertising platform powered by premium direct supply. We illuminate, connect and activate high-fidelity signals to drive performance for brands and publishers.
Very close - 16
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close - 17
Admixer | Full-Stack Programmatic AdTech Solutions
Admixer is a global AdTech vendor that provides digital advertising products and services for Publishers, Brands and Advertising Agencies
Very close - 18
Teads - The omnichannel outcomes platform
Outbrain and Teads have merged to create the omnichannel outcomes platform for the open internet.
Very close - 19
Direct Connections to Streaming Video Inventory | FreeWheel
Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen.
Very close - 20
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close
Closest first, by how much each site’s offer resembles Criteo’s. Trackers are counted the same way as above. Highlighted technologies are ones Criteo uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Criteo adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 21 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 31 ms
Competitor map
Each alternative by how close its vector is to Criteo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- CSS & UI
- Font Awesome asset https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.15.4/css/all.min.css
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Payments
- Stripe TXT stripe-verification=9bd0424ff952f9b705a6fc0ef923999595f7456d598c9bf5f…
- Monitoring
- New Relic page source: NREUM
- CDN
- Hosting
- Pantheon header x-pantheon-styx-hostname: styx-us-a-684cbff7d7-vd6wb
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Microsoft 365 TXT MS=ms50833397
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=c92bc085-4e7e-4381-8dcc-01c05839070b
- Apple Business TXT apple-domain-verification=fIY6IPuOxD6C8ZlJ
- Atlassian TXT atlassian-domain-verification=lA8T/o8H6e5ri1aMd/RtQaxcaj1gmqC8sTiW0Y9…
- DocuSign TXT docusign=cc56e40b-44cc-4d72-98a3-d6ce0a7ecd21
- Google Search Console meta google-site-verification: uIeb6BWDjDwi8zQyYPhQSrJx4u9GrDI8u7jghfdiies
- Miro TXT miro-verification=c4cd4c96ad74b553a8c7e421de468b32ed39a84d
- OpenAI TXT openai-domain-verification=dv-XA0z7qlztFuu8SFsYdsRd9Xk
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace · not on criteo.com 17/20
- Google Tag Manager 16/20
- Cloudflare · not on criteo.com 14/20
- Microsoft 365 13/20
- HubSpot · not on criteo.com 12/20
- Apple Business 11/20
- Atlassian 11/20
- PHP 11/20
- WordPress 11/20
- DocuSign 8/20
- jQuery 7/20
- OpenAI 7/20
- WP Engine · not on criteo.com 7/20
- Slack · not on criteo.com 6/20
- Google Fonts · not on criteo.com 6/20