openx.com
OpenX
Who runs OpenX, what it tracks and what it costs, and the 20 closest Supply-side platform alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Magnite
Measured from OpenX’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit OpenX01 · Who’s behind it
Who runs OpenX
OpenX openx.com
Discover the world of programmatic advertising and how it revolutionizes digital marketing. Explore strategies to maximize your ad spend with OpenX.
Wikidata: adtech company that combines ad server and a real-time bidding (RTB) exchange
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What OpenX tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
14 of the 19 alternatives below have fewer, 2 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 3 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to OpenX
Thumbs up if it’s a real alternative to OpenX, thumbs down if it isn’t.
- 01
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Very close - 02
Index Exchange - Accelerating the Evolution of Ad Technology
Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.
Very close - 03
The Publisher Technology Platform | Sovrn
Thousands of the world’s top publishers trust the Sovrn Platform, a complete set of data and monetization tools, to thrive on the open web.
Very close - 04
Creative SSP for the Orchestration Era | TripleLift
Turn fragmented media into a coordinated system. TripleLift connects data, creative, and supply to drive measurable advertising outcomes.
Very close - 05
Omnidex - AI-driven SSP
AI-powered SSP built for next-gen adtech. Maximize yield with real-time bidding, contextual targeting, and cookieless optimization. Lightning-fast and fully automated.
Very close - 06
ConnectAd – The Independent European SSP
Very close - 07
Publisher monetization company
Very close - 08
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close - 09
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Very close - 10
Kueez | The Growth Platform for Modern Publishers
Kueez helps the world's leading publishers build new revenue streams, grow audiences and maximize monetization.
Very close - 11
Copper6 - Driving revenue to new heights
Providing publishers the technology needed to simplify ad operations while supercharging revenue. Transforming your visions into reality.
Very close - 12
uSSP - Supply-Side Platform by UMG
uSSP connects websites, apps, and video inventory to premium demand from the UMG programmatic ecosystem. Full visibility, ML-driven yield, cookieless-ready. Book a demo.
Very close - 13
Ad Infrastructure for the Intelligence Era | CloudX
CloudX is a supply side platform for mobile and AI publishers. Boost revenue with AI workflows and a liquid marketplace.
Very close - 14
Krush Media | Programmatic Advertising & Publisher Monetization
Execute powerful programmatic advertising campaigns across CTV, mobile, desktop, display, and video while maximizing publisher revenue through advanced monetization technology and expert support.
Very close - 15
Full-Stack Programmatic Ad Tech Company - SmartyAds
SmartyAds is a full-stack programmatic ad tech company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing industry
Very close - 16
Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Very close - 17
Direct Connections to Streaming Video Inventory | FreeWheel
Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen.
Very close - 18
Adtelligent | Advertising Technology Company
Adtelligent Inc. is an advertising technology company providing solutions for publishers and advertisers: SSP / DSP / Ad Network / Header Bidding / Video player
Very close - 19
Sonobi • Leading the Way in Audience-First Innovations
Innovating Advertising Solutions for a Connected World. Explore our cutting-edge Ad technologies now!
Very close - 20
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close
Closest first, by how much each site’s offer resembles OpenX’s. Trackers are counted the same way as above. Highlighted technologies are ones OpenX uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what OpenX adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 18 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 37 ms
Competitor map
Each alternative by how close its vector is to OpenX’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Cookie consent
- OneTrust page source: otSDKStub
- CDN
- Cloudflare header cf-ray: a577935cbc359b2c-HAM
- Hosting
- WP Engine header x-powered-by: WP Engine
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms11262019
- Email delivery
- Amazon SES TXT v=spf1 ip4:173.241.240.0/20 ip4:69.6.80.0/20 ip6:2620:6C::/42 include…
- DNS hosting
- Google Cloud DNS NS ns-cloud-d4.googledomains.com
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=tXcWpP0l6dIOgdAf
- Atlassian TXT atlassian-domain-verification=Zvfvr6USDT+kyU53znEI8FOE6bitXoMXiDK5PO9…
- DocuSign TXT docusign=c22b4f81-af16-442a-9afe-658df1799eb5
- Dropbox TXT dropbox-domain-verification=yg9jw7ecngla
- GlobalSign TXT _globalsign-domain-verification=O60kZMoa5mBPIKKqd9FSRXcGUhU6s3rzZHzWN…
- OpenAI TXT openai-domain-verification=dv-1IhOtv6YV2UvCDoRmFGH5ryB
What competitors use
Across the 20 closest sites.
- Google Search Console · not on openx.com 17/20
- Google Workspace 14/20
- Cloudflare 12/20
- Google Tag Manager 12/20
- PHP 12/20
- WordPress 12/20
- Google Fonts · not on openx.com 10/20
- Apple Business 9/20
- Atlassian 9/20
- HubSpot 9/20
- jQuery · not on openx.com 8/20
- Microsoft 365 8/20
- Google Analytics · not on openx.com 6/20
- DocuSign 5/20
- OpenAI 5/20
- Slack · not on openx.com 5/20