vs Comparison

OpenX vs Sovrn

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

OpenX

OpenX operates a supply-side platform and real-time ad exchange that lets publishers sell display, mobile, video and connected TV ad inventory programmatically to advertisers. It also provides tools for curation, deal creation, supply-side targeting and fraud detection.

Sovrn

Sovrn provides advertising technology for website publishers, including a supply-side ad exchange, affiliate link monetization tools (Sovrn Commerce), attention-based ad targeting, and first-party data products for advertisers and DSPs.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Smaller site
Trackers on the homepage
  • Marketing and email tracking: HubSpot, Marketo
  • Tag manager: Google Tag Manager
fewer
  • Visitor analytics: Google Analytics
  • Tag manager: Google Tag Manager
Ad trackers
None
None
Cookie banner
OneTrust
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.