vs Comparison

OpenX vs SmartyAds

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

OpenX

OpenX operates a supply-side platform and real-time ad exchange that lets publishers sell display, mobile, video and connected TV ad inventory programmatically to advertisers. It also provides tools for curation, deal creation, supply-side targeting and fraud detection.

SmartyAds

SmartyAds provides programmatic advertising technology, including a demand-side platform (DSP) for advertisers and media buyers, a supply-side platform (SSP) for publishers, and an ad marketplace. It supports video, native, display and rich media ads across mobile, tablet and desktop.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Smaller site
Trackers on the homepage
  • Marketing and email tracking: HubSpot, Marketo
  • Tag manager: Google Tag Manager
  • Advertising and retargeting: Reddit Pixel
  • Marketing and email tracking: HubSpot
  • Tag manager: Google Tag Manager
Ad trackers
None
Yes
Cookie banner
OneTrust
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.