id5.io
ID5
Who runs ID5, what it tracks and what it costs, and the 20 closest advertising identity resolution alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Utiq
Measured from ID5’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit ID501 · Who’s behind it
Who runs ID5
ID5 id5.io
Turning fragmented signals into a scalable identity framework, making advertising addressable and measurable across channels
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What ID5 tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
2 of the 20 alternatives below have fewer, 15 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 1 tool
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to ID5
Thumbs up if it’s a real alternative to ID5, thumbs down if it isn’t.
- 01
Utiq enables responsible digital marketing - Utiq
Utiq delivers an Authentic Consent Service, giving users simple and easy control over their data
Very close - 02
Intent IQ | ID-Less Advertising Solution
A Cookieless Advertising solution Delivering 3.5B+ targeted cookieless ads per day. Patented, proprietary technology. Privacy-centric
Very close - 03
A People-Based Email Marketing Platform - LiveIntent
Learn how we equip brands with advertising technology designed to help advertisers & publishers harness email by resolving identity, driving sales, & increasing revenue.
Very close - 04
Data Collaboration Network for the AI Era | LiveRamp
Connect every signal, platform, and agent to power and prove intelligent marketing with the data collaboration network for the AI era.
Very close - 05
Addressable Audiences, Data & Identity Solutions | Lotame
Hard problems. Solved first. Experience is earned by solving the problems that shape an industry. For over two decades, Lotame has taken on the data, identity, and connectivity challenges that were complex, expensive, and impossible for marketers to ignore. See how we solved them → Solutions for marketing’s toughest data challenges LOTAME DATA EXCHANGE Missing ... Read more
Very close - 06
The Agentic Advertising Platform | Optable
Unlock ad revenue with agentic solutions. Optable is the privacy-preserving identity, activation, and collaboration platform for advertising.
Very close - 07
Tapad | Homepage
Connecting brands to consumers across devices
Very close - 08
myGaru – Making the Internet a Human-centric Place
myGaru turns telecom-grade deterministic identity into a privacy-first digital economy for advertisers, publishers, governments and individuals.
Close - 09
Adform FLOW - Adform
Open, connected, and independent, Adform is built for the game changers - surprisingly, in a world of giants, we are the most powerful and safe media buying platform in the world. Having innovated for over 20 years and now Big 5 validated, we support and are trusted by our global clients to take back control of their media investments. Through our Adform Fusion ID solution, which offers unrivalled visibility of audiences across channels in one platform with no data loss
Very close - 10
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close - 11
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close - 12
We put data to work - Acxiom
Acxiom empowers brands to own their data, identity, and agentic future to maximize the value of their data and technology.
Very close - 13
OnAudience: Global Data Provider
OnAudience fuels digital campaigns and business solutions through high-quality data with global reach. Privacy-safe & GDPR-compliant data.
Very close - 14
The Leading Agentic Data Collaboration and Activation Platform
Discover how Permutive triples addressability, delivering more efficient and effective campaigns for advertisers and publishers.
Very close - 15
Ogury – Global Ad Tech Company
The Growth Engine for Brands. Powered by Persona Intelligence. Ogury helps brands and agencies turn audience understanding into measurable growth.
Very close - 16
Verve | Let's make media better.
Verve is a global omnichannel advertising platform powered by premium direct supply. We illuminate, connect and activate high-fidelity signals to drive performance for brands and publishers.
Very close - 17
Audience Targeting Data for Advertisers and Marketers
Engage your best customers with trusted audience data | enrich insights, enhance personalization and transform audience targeting.
Very close - 18
Real-World Data for The Outcomes Era | Adsquare
Adsquare turns real-world behavior into measurable business outcomes — planning, targeting, optimization, validation. 2,500+ brands, 26 markets.
Very close - 19
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 20
GroundTruth | Launch Performance Ads on Every Channel
GroundTruth turns location and predictive intelligence into real-world results. Launch performance ads across every channel and reach your audience where they are.
Very close
Closest first, by how much each site’s offer resembles ID5’s. Trackers are counted the same way as above. Highlighted technologies are ones ID5 uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what ID5 adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 13 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 95 ms
Competitor map
Each alternative by how close its vector is to ID5’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms93255213
- Email delivery
- Amazon SES TXT v=spf1 include:_spf.google.com include:amazonses.com include:eu.trans…
- DNS hosting
- Cloudflare DNS NS jessica.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=M0o5NaeTSGY8mNjR
- Atlassian TXT atlassian-domain-verification=znvTf0L5Za8ZSBoThIa0kz0U2gkyq0U8MgaYlea…
- Google Search Console TXT google-site-verification=5bUEwD8ohBsk2c32vgU55umOFoz299jfRwmzb7aJ6DM
- Notion TXT notion-domain-verification=eCXiBwMSMDNe14JHs504NjXiLJfuaBFCtTER37x86kM
- OpenAI TXT openai-domain-verification=dv-DtvZE0TatpO7i0NtV0ilS1xc
- Zoom TXT ZOOM_verify_cV892_IDSjaDiWmpcCfFKw
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 15/20
- Google Tag Manager 15/20
- Cloudflare · not on id5.io 13/20
- Atlassian 12/20
- Apple Business 12/20
- Google Workspace 12/20
- PHP · not on id5.io 11/20
- WordPress · not on id5.io 11/20
- jQuery · not on id5.io 9/20
- Amazon Route 53 · not on id5.io 9/20
- Salesforce · not on id5.io 9/20
- HubSpot · not on id5.io 8/20
- DocuSign · not on id5.io 8/20
- OpenAI 8/20
- Adobe Fonts · not on id5.io 7/20