tapad.com
Tapad
Who runs Tapad, what it tracks and what it costs, and the 20 closest identity resolution alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- ID5
Measured from Tapad’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Tapad01 · Who’s behind it
Who runs Tapad
Tapad tapad.com
Connecting brands to consumers across devices
Wikidata: Vendor of software and services for cross-device advertising
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
02 · Privacy
What Tapad tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
16 of the 17 alternatives below have fewer, 0 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 5 tools
Advertising and retargeting
Lets ad networks recognise visitors on other sites and show them ads.
Marketing and email tracking
Links visits to email campaigns and customer profiles.
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Tapad
Thumbs up if it’s a real alternative to Tapad, thumbs down if it isn’t.
- 01
Adaptive Identity for Omnichannel Advertising - ID5
Turning fragmented signals into a scalable identity framework, making advertising addressable and measurable across channels
Very close - 02
Data Collaboration Network for the AI Era | LiveRamp
Connect every signal, platform, and agent to power and prove intelligent marketing with the data collaboration network for the AI era.
Very close - 03
Intent IQ | ID-Less Advertising Solution
A Cookieless Advertising solution Delivering 3.5B+ targeted cookieless ads per day. Patented, proprietary technology. Privacy-centric
Close - 04 Close
- 05
Addressable Audiences, Data & Identity Solutions | Lotame
Hard problems. Solved first. Experience is earned by solving the problems that shape an industry. For over two decades, Lotame has taken on the data, identity, and connectivity challenges that were complex, expensive, and impossible for marketers to ignore. See how we solved them → Solutions for marketing’s toughest data challenges LOTAME DATA EXCHANGE Missing ... Read more
Close - 06
We put data to work - Acxiom
Acxiom empowers brands to own their data, identity, and agentic future to maximize the value of their data and technology.
Very close - 07
Utiq enables responsible digital marketing - Utiq
Utiq delivers an Authentic Consent Service, giving users simple and easy control over their data
Very close - 08
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close - 09
AppsFlyer | Modern Marketing Cloud
Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.
Very close - 10
OnAudience: Global Data Provider
OnAudience fuels digital campaigns and business solutions through high-quality data with global reach. Privacy-safe & GDPR-compliant data.
Close - 11
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close - 12 Mediaocean mediaocean.com
advertising services and software company
Very close - 13
Home | MobileFuse
The premier omni in-app brand advertising platform. Putting Your Audience First. With consumers spending 11.5x more time in app environments, including CTV and mobile, it\'s no wonder the world\'s top brands are turning to MobileFuse to power their campaigns. With 15 years of expertise, MobileFuse is your trusted partner for targeted brand campaigns.
Very close - 14
A People-Based Email Marketing Platform - LiveIntent
Learn how we equip brands with advertising technology designed to help advertisers & publishers harness email by resolving identity, driving sales, & increasing revenue.
Close - 15
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. - Comscore, Inc.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms.
Very close - 16
The Agentic Advertising Platform | Optable
Unlock ad revenue with agentic solutions. Optable is the privacy-preserving identity, activation, and collaboration platform for advertising.
Close - 17
VDX.TV I The-leading-omnichannel-digital video-advertising-company
VDX.tv uses the precision of digital to transform the way advertisers connect with relevant audiences in today's video advertising landscape.
Very close - 18
New York-based online advertising company
Very close - 19
Tatari: Data Driven TV Advertising
Tatari combines TV advertising with real-time data to ensure your TV Ads are optimally managed. Contact us today.
Very close - 20
Insights that connect you to success | Opensignal
Opensignal is the leading global provider of independent insights into network experience and market performance.
Very close
Closest first, by how much each site’s offer resembles Tapad’s. Trackers are counted the same way as above. Highlighted technologies are ones Tapad uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Tapad adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 22 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 26 ms
Competitor map
Each alternative by how close its vector is to Tapad’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript libraries
- CSS & UI
- Font Awesome asset https://use.fontawesome.com/releases/v5.8.2/js/all.js
- Fonts
- Adobe Fonts asset https://use.typekit.net/pww8jaz.css
- Tag managers
- Adobe Experience Platform Tags asset https://assets.adobedtm.com/66064929b1d5/018656414211/launch-429be57a3c24.min.js
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Prebid.js page source: pbjs.que
- Marketing automation
- HubSpot TXT v=spf1 include:_spf.google.com include:_spf.atlassian.net include:m…
- CDN
- Hosting
- Google Cloud header via: 1.1 google
- Web servers
- nginx header server: nginx/1.31.8
- Email hosting
- Google Workspace TXT v=spf1 include:_spf.google.com include:_spf.atlassian.net include:m…
- Microsoft 365 TXT MS=ms80722144
- Proofpoint MX mxb-001a8401.gslb.pphosted.com
- DNS hosting
- Amazon Route 53 NS ns-667.awsdns-19.net
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=2YVmR1+B04I8G8LMn0JLY6otc0a0R4PIb/+vckD…
- GlobalSign TXT globalsign-domain-verification=1B753F4CFE9BB0CDCCCC5FAC919110AA
- Google Search Console TXT google-site-verification=_2rQBrZMo_32vC_Lv2rBiNATWovl30y3Fc0AeWvczoA
- Salesforce TXT v=spf1 include:_spf.google.com include:_spf.atlassian.net include:m…
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Microsoft 365 17/20
- Atlassian 15/20
- Google Tag Manager 14/20
- Apple Business · not on tapad.com 12/20
- Google Workspace 11/20
- Cloudflare · not on tapad.com 10/20
- Amazon Route 53 10/20
- Amazon SES · not on tapad.com 9/20
- OpenAI · not on tapad.com 9/20
- Proofpoint 8/20
- PHP · not on tapad.com 7/20
- WordPress · not on tapad.com 7/20
- HubSpot 7/20
- Google Fonts · not on tapad.com 7/20
- Marketo · not on tapad.com 6/20