vs Comparison

LiveIntent vs Tapad

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re close.

LiveIntent

LiveIntent provides advertising technology that lets publishers sell ad placements inside their email newsletters and lets advertisers buy people-based targeted ads in email, along with identity resolution services. The company agreed to be acquired by Zeta Global.

Tapad

Tapad provides a cross-device identity graph that links devices, hashed emails, IP addresses and connected TVs to individuals or households, so advertisers can target, measure and attribute campaigns across devices. It is part of Experian.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 10K
Top 10K
Trackers on the homepage
fewer
  • Marketing and email tracking: HubSpot, Marketo
  • Tag manager: Google Tag Manager
  • Third-party embeds: Google Fonts
  • Advertising and retargeting: LinkedIn Insight Tag, Prebid.js
  • Marketing and email tracking: HubSpot
  • Tag manager: Adobe Experience Platform Tags, Google Tag Manager
  • Third-party embeds: Adobe Fonts
Ad trackers
None
Yes
Cookie banner
–
–
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.