google-analytics.com

Google

Who runs Google, what it tracks and what it costs, and the 20 closest web analytics alternatives.

Who’s behind it
Part of google.com
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Matomo

Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Google

Google google-analytics.com

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Company
No imprint we could read
Part of
google.com Runs this domain’s DNS
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

6 of the 20 alternatives below have fewer, 11 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools
  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Google

Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.

Fewer trackers than GoogleNo ad trackersRegistered in the EUFree planOnly in English

9 of the 60 sites closest to Google match.

  1. 01
    Plausible Analytics plausible.io Top 10K English No trackers

    Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

    Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

    Compare Plausible Analytics with Google →
  2. 02
    Clicky clicky.com English No trackers

    Privacy-friendly Google Analytics alternative | Real-time Web Analytics | Clicky

    Clicky's privacy-friendly web analytics is simply the best Google Analytics alternative. Monitor, analyze, & react to your website's traffic in real-time.

    Compare Clicky with Google →
  3. 03
    Countly countly.com English No trackers

    Countly · Product intelligence as infrastructure

    Private product intelligence across all your data. Analytics, engagement and AI in one platform you can self-host on your own infrastructure.

    Compare Countly with Google →
  4. 04
    Pirsch pirsch.io English No trackers

    Pirsch – The Best, Privacy-Friendly Google Analytics Alternative

    Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or app.

    Compare Pirsch with Google →
  5. 05
    Airbridge airbridge.io Top 10K English No trackers

    Attribution for Subscription Apps | Airbridge

    See which ads and content drive installs, trials, subscriptions, and revenue. Compare results with ad spend. Try Airbridge free for 30 days.

    Compare Airbridge with Google →
  6. 06
    Simple Analytics simpleanalytics.com English No trackers

    Simple Analytics

    Run Simple Analytics alongside GA4 to compare observed website traffic. Book a demo to plan a free 30-day proof of concept.

    Compare Simple Analytics with Google →
  7. 07
    Apple apple.com Top 100 English No trackers

    Apple

    Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

    Compare Apple with Google →
  8. 08
    Nullschool nullschool.net English No trackers

    Nullschool Technologies Inc.

    Compare Nullschool with Google →
  9. 09
    TradingView tradingview.com Top 1K English No trackers

    TradingView — Track All Markets

    Where the world charts, chats, and trades markets. We're a supercharged super-charting platform and social network for traders and investors. Free to sign up.

    Compare TradingView with Google →

Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 3 technologies
Neighbours
k = 60
Sites searched
9,208
Vector
384-d
Query
42 ms

Competitor map

Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

TradingViewNullschoolAppleAirbridgePirschCountlyClickyPlausible Analytics