smartadserver.com
Equativ
Who runs Equativ, what it tracks and what it costs, and the 20 closest Advertising technology alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Magnite
Measured from Equativ’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Equativ01 · Who’s behind it
Who runs Equativ
Equativ smartadserver.com
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Equativ tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
None of the 19 alternatives below has fewer; 14 have more.
Privacy-friendly alternatives →- Cookie banner
- Didomi
- US company
- 3 tools
Tag manager
Loads further tracking scripts, which we can’t always see.
Third-party embeds
Videos, maps or fonts from other companies, which receive the visitor’s IP address.
03 · Alternatives
Alternatives to Equativ
Thumbs up if it’s a real alternative to Equativ, thumbs down if it isn’t.
- 01
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Very close - 02
Direct Connections to Streaming Video Inventory | FreeWheel
Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen.
Very close - 03
Adtelligent | Advertising Technology Company
Adtelligent Inc. is an advertising technology company providing solutions for publishers and advertisers: SSP / DSP / Ad Network / Header Bidding / Video player
Very close - 04
Virtual Minds. Excellence in Adtech. Made in Europe.
Leading European adtech provider. Programmatic advertising solutions for publishers, broadcasters, agencies, and advertisers. Premium Adtechnology made in Europe.
Very close - 05
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 06
Creative SSP for the Orchestration Era | TripleLift
Turn fragmented media into a coordinated system. TripleLift connects data, creative, and supply to drive measurable advertising outcomes.
Very close - 07
Programmatic-платформа Getintent
Programmatic-платформа с искусственным интеллектом, сервис с человеческим лицом. Adtech-решения на основе AI-алгоритмов для брендов, агентств и паблишеров.
Very close - 08
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 09
Programmatic Advertising | Supply-Side Platform - OpenX
Discover the world of programmatic advertising and how it revolutionizes digital marketing. Explore strategies to maximize your ad spend with OpenX.
Very close - 10
Admixer | Full-Stack Programmatic AdTech Solutions
Admixer is a global AdTech vendor that provides digital advertising products and services for Publishers, Brands and Advertising Agencies
Very close - 11
Epom Adtech Solutions: Your Superior Customization & Support
Grow your ad revenue with Epom, a family of scalable adtech tools. Elevate your digital strategy with one of the most innovative adtech companies.
Very close - 12
The Publisher Technology Platform | Sovrn
Thousands of the world’s top publishers trust the Sovrn Platform, a complete set of data and monetization tools, to thrive on the open web.
Very close - 13
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close - 14
Sonobi • Leading the Way in Audience-First Innovations
Innovating Advertising Solutions for a Connected World. Explore our cutting-edge Ad technologies now!
Very close - 15
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close - 16
Publisher monetization company
Very close - 17
Full-Stack Programmatic Ad Tech Company - SmartyAds
SmartyAds is a full-stack programmatic ad tech company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing industry
Very close - 18
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Very close - 19
ConnectAd – The Independent European SSP
Very close - 20
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close
Closest first, by how much each site’s offer resembles Equativ’s. Trackers are counted the same way as above. Highlighted technologies are ones Equativ uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Equativ adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 17 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 32 ms
Competitor map
Each alternative by how close its vector is to Equativ’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress page source: /wp-content/
- Website builders
- Webflow page source: data-wf-page=
- Fonts
- Adobe Fonts asset https://use.typekit.net/jkd2cvt.js
- Google Fonts asset https://fonts.googleapis.com/
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Cookie consent
- Didomi page source: sdk.privacy-center.org
- CDN
- Cloudflare header cf-ray: a562f87e2fb920da-HAM
- jsDelivr asset https://cdn.jsdelivr.net/npm/swiper@8/swiper-bundle.min.js
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms72164217
- Email delivery
- Mailjet TXT v=spf1 ip4:199.187.192.0/22 ip4:208.185.229.0/24 ip4:208.185.235.0/24…
- DNS hosting
- Akamai Edge DNS NS a3-64.akam.net
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=sSiIkkUdR9dHiIze
- Atlassian TXT atlassian-domain-verification=1eDYLhatjUd8zCUKokPyEnVQAaGnz1UroQz/PAZ…
- Google Search Console meta google-site-verification: PccrZ3Gfb0bJQN9VNxNGququ8HpP7_RTHovmsRfptOI
- Salesforce TXT v=spf1 ip4:199.187.192.0/22 ip4:208.185.229.0/24 ip4:208.185.235.0/24…
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Tag Manager 14/20
- PHP 14/20
- WordPress 14/20
- Google Workspace 13/20
- Cloudflare 12/20
- Microsoft 365 11/20
- HubSpot · not on smartadserver.com 11/20
- Apple Business 8/20
- Atlassian 8/20
- jQuery · not on smartadserver.com 8/20
- OpenAI · not on smartadserver.com 6/20
- nginx · not on smartadserver.com 6/20
- Google Fonts 6/20
- DocuSign · not on smartadserver.com 5/20
- WP Engine · not on smartadserver.com 5/20