vs Comparison

Equativ vs TripleLift

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Equativ

Equativ (formerly Smart AdServer) provides an advertising technology platform combining ad serving, a supply-side platform, a demand-side platform, curation and retail media tools. It is used to buy, sell and optimize programmatic ads across CTV, video, display and native formats.

TripleLift

TripleLift is a programmatic advertising supply-side platform (SSP) that sells publisher ad inventory to advertisers, specializing in native, branded video and CTV ad formats along with curated deals, audience data and measurement.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 1K
Smaller site
Trackers on the homepage
fewer
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts
  • Marketing and email tracking: HubSpot, Mailchimp
  • Tag manager: Google Tag Manager
Ad trackers
None
None
Cookie banner
Didomi
Usercentrics
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.