vs Comparison

Criteo vs Equativ

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re very close.

Criteo

Criteo provides advertising technology for online display and retail media advertising, including retargeting, product recommendation ads, programmatic supply tools and monetization services for retailers and publishers.

Equativ

Equativ (formerly Smart AdServer) provides an advertising technology platform combining ad serving, a supply-side platform, a demand-side platform, curation and retail media tools. It is used to buy, sell and optimize programmatic ads across CTV, video, display and native formats.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Top 1K
Top 1K
Trackers on the homepage
  • Tag manager: Google Tag Manager
  • Tag manager: Google Tag Manager
  • Third-party embeds: Adobe Fonts, Google Fonts
Ad trackers
None
None
Cookie banner
–
Didomi
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.