Google

01 · Who’s behind it

Who runs Google

Google doubleclick.net

Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.

Company

No imprint we could read

Part of

google.com Runs this domain’s DNS

Online since

Not in the Internet Archive

Audience

Top 100 In English

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

1. 01
   Criteo criteo.com Top 1K English 1 tracker

   The Global Commerce Intelligence Platform

   Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data

   • Google Tag Manager
   • Adobe
   • Apple Business
   • Atlassian
   • cdnjs
   • DocuSign

   0 say Criteo is a good alternative to Google 0 say Criteo isn’t a real alternative to Google

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2. 02
   The Trade Desk thetradedesk.com English 3 trackers

   An objectively better way to advertise | The Trade Desk

   From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.

   • Google Tag Manager
   • Adobe
   • Adobe Experience Platform Tags
   • Amazon SES
   • Apple Business
   • Atlassian

   0 say The Trade Desk is a good alternative to Google 0 say The Trade Desk isn’t a real alternative to Google

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3. 03
   Innovid innovid.com Top 10K English 2 trackers

   The premier global independent, omnichannel advertising platform | Innovid

   Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.

   • Google Fonts
   • Google Tag Manager
   • Adobe
   • Adobe Fonts
   • Akamai Edge DNS
   • Apple Business

   0 say Innovid is a good alternative to Google 0 say Innovid isn’t a real alternative to Google

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4. 04
   Ogury ogury.io Top 10K English 2 trackers

   Ogury – Global Ad Tech Company

   The Growth Engine for Brands. Powered by Persona Intelligence. Ogury helps brands and agencies turn audience understanding into measurable growth.

   • Google Tag Manager
   • Google Workspace
   • Cloudflare
   • DocuSign
   • Google Analytics
   • Google Search Console

   0 say Ogury is a good alternative to Google 0 say Ogury isn’t a real alternative to Google

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5. 05
   Nexxen unruly.co Top 10K English 1 tracker

   Nexxen

   Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.

   • Google Tag Manager
   • Cloudflare
   • Google Search Console
   • jQuery
   • Mailgun
   • Meta Business Suite

   0 say Nexxen is a good alternative to Google 0 say Nexxen isn’t a real alternative to Google

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6. 06
   Equativ equativ.com English 1 tracker

   Equativ — The Global End-to-End Media Platform

   From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.

   • Google Fonts
   • Google Tag Manager
   • Google Workspace
   • Adobe Fonts
   • Akamai Edge DNS
   • Apple Business

   0 say Equativ is a good alternative to Google 0 say Equativ isn’t a real alternative to Google

   Comment

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7. 07
   Statcounter statcounter.com Top 10K 1 tracker

   Web Analytics Made Easy - Statcounter

   StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

   • Cloudflare
   • Cloudflare DNS
   • Google Analytics
   • Google Search Console
   • jQuery
   • PHP

   0 say Statcounter is a good alternative to Google 0 say Statcounter isn’t a real alternative to Google

   Comment

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8. 08
   Cadent cadent.com Top 10K English 4 trackers

   Cadent | Actually Intelligent Advertising

   Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.

   • Google Fonts
   • Google Tag Manager
   • Cloudflare
   • CookieYes
   • FullStory
   • Google Search Console

   0 say Cadent is a good alternative to Google 0 say Cadent isn’t a real alternative to Google

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9. 09
   Adobe adobe.com Top 100 No trackers

   Adobe: Creative, marketing and document management solutions

   Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.

   • Adobe
   • Adobe Experience Manager
   • Akamai Edge DNS
   • Atlassian
   • GlobalSign
   • Google Search Console

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10. 10
    Sovrn sovrn.com English 2 trackers

    The Publisher Technology Platform | Sovrn

    Thousands of the world’s top publishers trust the Sovrn Platform, a complete set of data and monetization tools, to thrive on the open web.

    • Google Tag Manager
    • Google Workspace
    • Atlassian
    • Bootstrap
    • Canva
    • cdnjs

    0 say Sovrn is a good alternative to Google 0 say Sovrn isn’t a real alternative to Google

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11. 11
    Tatari tatari.tv English 3 trackers

    Tatari: Data Driven TV Advertising

    Tatari combines TV advertising with real-time data to ensure your TV Ads are optimally managed. Contact us today.

    • Google Tag Manager
    • Google Workspace
    • Apple Business
    • Atlassian
    • Contentful
    • GlobalSign

    0 say Tatari is a good alternative to Google 0 say Tatari isn’t a real alternative to Google

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12. 12
    Yandex yandex.com Top 1K English 1 tracker

    Yandex — fast Internet search

    Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.

    • Bing Webmaster Tools
    • GlobalSign
    • Google Search Console
    • Meta Business Suite
    • Yandex Mail
    • Yandex Metrica

    0 say Yandex is a good alternative to Google 0 say Yandex isn’t a real alternative to Google

    Comment

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13. 13
    Infolinks infolinks.com Top 10K English 3 trackers

    Infolinks - Premium Direct Demand and Supply

    Discover what Infolinks smart ads can do for you and start making money from site or blog today! Join now free of charge and monetize your content with us.

    • Google Tag Manager
    • Google Workspace
    • Apple Business
    • Cloudflare
    • Cloudflare DNS
    • GlobalSign

    0 say Infolinks is a good alternative to Google 0 say Infolinks isn’t a real alternative to Google

    Comment

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14. 14
    Appier appier.com English 2 trackers

    Appier | Empowering Businesses to Turn AI into ROI

    Comprehensive AI-Powered Solutions: Smoother Operations. Elevated Customer Experience. Better Performance.

    • Google Fonts
    • Google Tag Manager
    • Google Workspace
    • Amazon SES
    • Apple Business
    • Atlassian

    0 say Appier is a good alternative to Google 0 say Appier isn’t a real alternative to Google

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15. 15
    FreeWheel freewheel.com English 3 trackers

    Direct Connections to Streaming Video Inventory | FreeWheel

    Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen.

    • Google Tag Manager
    • Apple Business
    • Atlassian
    • Cloudflare
    • DocuSign
    • Google Search Console

    0 say FreeWheel is a good alternative to Google 0 say FreeWheel isn’t a real alternative to Google

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16. 16
    Epom epom.com English 2 trackers

    Epom Adtech Solutions: Your Superior Customization & Support

    Grow your ad revenue with Epom, a family of scalable adtech tools. Elevate your digital strategy with one of the most innovative adtech companies.

    • Google Tag Manager
    • Google Workspace
    • Astro
    • Google Search Console
    • Hotjar
    • Intercom

    0 say Epom is a good alternative to Google 0 say Epom isn’t a real alternative to Google

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17. 17
    Basis basis.com English 3 trackers

    Advertising Automation Platform for Omnichannel Media | Basis

    Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.

    • Google Fonts
    • Google Tag Manager
    • Adobe
    • Apple Business
    • Atlassian
    • Cloudflare

    0 say Basis is a good alternative to Google 0 say Basis isn’t a real alternative to Google

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18. 18
    Similarweb similarweb.com Top 10K English 3 trackers

    Similarweb: AI-Powered Digital Data Intelligence Solutions

    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

    • Google Fonts
    • Google Tag Manager
    • Google Workspace
    • Atlassian
    • Amazon CloudFront
    • Google Search Console

    0 say Similarweb is a good alternative to Google 0 say Similarweb isn’t a real alternative to Google

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19. 19
    AdRoll adroll.com Top 10K

    multichannel advertising platform

    • Google Workspace
    • Apple Business
    • Atlassian
    • Cloudflare DNS
    • DocuSign
    • GlobalSign

    0 say AdRoll is a good alternative to Google 0 say AdRoll isn’t a real alternative to Google

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20. 20
    StackAdapt stackadapt.com Top 1K English 2 trackers

    AI Advertising Platform | StackAdapt

    StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.

    • Google Tag Manager
    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • HubSpot

    0 say StackAdapt is a good alternative to Google 0 say StackAdapt isn’t a real alternative to Google

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Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.