doubleclick.net

Google

Who runs Google, what it tracks and what it costs, and the 20 closest advertising technology alternatives.

Who’s behind it
Part of google.com
Online since
Unknown
Trackers
Prices
No pricing page
Last price change
–
Closest alternative
Criteo

Measured from Google’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.

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01 · Who’s behind it

Who runs Google

Google doubleclick.net

Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.

Company
No imprint we could read
Part of
google.com Runs this domain’s DNS
Online since
Not in the Internet Archive
Audience
In English

02 · Privacy

What Google tracks

What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.

tracker that follows visitors

1 of the 19 alternatives below have fewer, 13 have more.

Privacy-friendly alternatives →
Cookie banner
None found
US company
2 tools
  • Tag manager

    Loads further tracking scripts, which we can’t always see.

  • Third-party embeds

    Videos, maps or fonts from other companies, which receive the visitor’s IP address.

03 · Alternatives

Alternatives to Google

Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.

Fewer trackers than GoogleNo ad trackersRegistered in the EUFree planOnly in English

6 of the 60 sites closest to Google match.

  1. 01
    Adobe adobe.com Top 100 No trackers

    Adobe: Creative, marketing and document management solutions

    Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.

    Compare Adobe with Google →
  2. 02
    AOL aol.com Top 1K English No trackers

    News, Politics, Sports, Mail & Latest Headlines - AOL.com

    Discover the latest breaking news in the U.S. and around the world — politics, weather, entertainment, lifestyle, finance, sports and much more.

    Compare AOL with Google →
  3. 03
    Sitecore sitecore.com English No trackers

    AI-powered digital experiences that convert | Sitecore

    Connect content, data, and personalization in one AI-powered platform. Stay visible where decisions happen and drive measurable business impact.

    Compare Sitecore with Google →
  4. 04
    Utiq utiq.com English No trackers

    Utiq enables responsible digital marketing - Utiq

    Utiq delivers an Authentic Consent Service, giving users simple and easy control over their data

    Compare Utiq with Google →
  5. 05
    Digg digg.com Top 10K English No trackers

    Digg - News, before it trends

    See what's next in AI before it trends. Digg watches the people who move first.

    Compare Digg with Google →
  6. 06
    Pinduoduo pinduoduo.com Top 10K English No trackers

    Pinduoduo - Together, More Savings, More Fun

    Pinduoduo - Together, More Savings, More Fun

    Compare Pinduoduo with Google →

Closest first, by how much each site’s offer resembles Google’s. Trackers are counted the same way as above. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the order.

04 · History

No changes yet. Each new crawl is compared with the last one, and what Google adds, drops or rewrites shows up here.

05 · Details

How we measure

Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.

The full technology stack, the competitor map and search numbers · 4 technologies
Neighbours
k = 60
Sites searched
9,214
Vector
384-d
Query
34 ms

Competitor map

Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.

similarity × popularity

PinduoduoDiggUtiqSitecoreAOLAdobe