demandbase.com
Demandbase
Who runs Demandbase, what it tracks and what it costs, and the 20 closest account-based marketing software alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Bombora
Measured from Demandbase’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Demandbase01 · Who’s behind it
Who runs Demandbase
Demandbase demandbase.com
Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.
Wikidata: targeting and personalization platform
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Demandbase tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
trackers that follow visitors
12 of the 19 alternatives below have fewer, 4 have more.
Privacy-friendly alternatives →- Cookie banner
- OneTrust
- US company
- 2 tools
Marketing and email tracking
Links visits to email campaigns and customer profiles.
A/B testing
Shows visitors different versions of the page to see which works better.
Tag manager
Loads further tracking scripts, which we can’t always see.
03 · Alternatives
Alternatives to Demandbase
Thumbs up if it’s a real alternative to Demandbase, thumbs down if it isn’t.
- 01
Bombora | B2B data provider for Intent, audience and identity
Elevate GTM results with the leader in B2B Intent, identity, and digital audience solutions. Built for enterprise brands and their agencies.
Very close - 02
ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation
ZoomInfo is the #1 GTM Platform: Marketing and sales AI plus the best B2B data. All-in-one lead generation, prospecting, market intelligence , and ABM software.
Very close - 03
DemandScience | B2B Buyer Intelligence for More Pipeline
DemandScience helps B2B teams identify winnable accounts and activate them across channels—generating more pipeline without legacy ABM platform complexity.
Very close - 04
The AI GTM System for Go-to-Market Teams | Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
Very close - 05
Your No. 1 Choice in Premium Sales Intelligence | Cognism
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.
Very close - 06
Lusha | B2B Data and AI Prospecting for GTM Teams and AI Agents
Verified global B2B data: 515M+ contacts, 132M in the US, and 30 buying signals. Available in Lusha Workspace, Claude, ChatGPT, the API and MCP.
Very close - 07
Agentic AI Platform for Revenue Teams | Outreach
Outreach is the Agentic AI platform for revenue teams — forecast, coach, close deals, and expand accounts. See it in action. Request a demo.
Very close - 08
Welcome to the era of agentic marketing
Convert inbound leads at scale with Piper, the #1 AI SDR Agent. Welcome to the era of agentic marketing—faster B2B pipeline generation starts here.
Very close - 09
AI Chat Agent for B2B Sales | Salesloft
Experience next-level AI chatbots. We’ve transitioned from Drift to partner with 1Mind, bringing you real-time visitor engagement and a smarter pipeline.
Very close - 10
MoEngage - Agentic Customer Engagement Platform
Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.
Very close - 11
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Very close - 12
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
Very close - 13
Netcore - #1 Agentic Marketing Platform
Netcore's Agentic Marketing Platform helps marketers increase conversions, user engagement, retention & personalization on websites & apps using 9+ channels.
Very close - 14
Supercharge Your Customer Lifetime Value with CleverTap: The Ultimate All-in-One Customer Engagement Platform
Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tools to help you connect with your audience at every stage of the customer journey. Get started with CleverTap today.
Very close - 15
Seamless.AI - Best AI Sales Software & Business Leads Platform
AI-powered lead generation software that helps businesses find verified B2B contacts, direct dials, and emails. Start generating more qualified leads today.
Very close - 16
Marketing Automation Platform - Act-On
Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support.
Very close - 17
WebEngage | Customer Data and Agentic Marketing Platform
Unify customer data and run AI-powered, personalized journeys across channels with WebEngage’s customer data platform and marketing automation suite.
Very close - 18
Clay | Build systems to grow revenue
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
Very close - 19
Planhat | A new generation of CRM
Bring your people and agents together to turn shared commercial knowledge into exceptional customer outcomes.
Very close - 20
Campaign Monitor: Email Marketing Platform & Services
Create, send, and optimize email campaigns with Campaign Monitor. Build audiences, automate journeys, and improve results with our best-in-class software.
Very close
Closest first, by how much each site’s offer resembles Demandbase’s. Trackers are counted the same way as above. Highlighted technologies are ones Demandbase uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Demandbase adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 20 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 30 ms
Competitor map
Each alternative by how close its vector is to Demandbase’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- WordPress meta generator: WordPress 7.1.4
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- HubSpot TXT hubspot-developer-verification=MGMwYmQ2OTYtNTA4Yy00NWI2LTg0MzctNTRmMW…
- Cookie consent
- OneTrust TXT onetrust-domain-verification=7c91754c0ba342ffa2ebead2454a98e4
- A/B testing
- VWO page source: dev.visualwebsiteoptimizer.com
- CDN
- Cloudflare header cf-ray: a563168cfbec62de-HAM
- jsDelivr asset https://cdn.jsdelivr.net/npm/@rive-app/webgl2@2.x.x/rive.js
- Hosting
- Kinsta header x-kinsta-cache: HIT
- Languages & backends
- PHP implied by WordPress (meta generator: WordPress 7.1.4)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- DNS hosting
- Amazon Route 53 NS ns-1982.awsdns-55.co.uk
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=bf0fe29604ee8d721cdbc881b34152a180a8dcc8a…
- Apple Business TXT apple-domain-verification=hpvWNXjO9ljSn7Fn
- Atlassian TXT atlassian-domain-verification=4hL3C/2KdjWN63vlkoMvKUf6/Ab8ROvAZubtur7…
- Canva TXT canva-site-verification=a5zW4ycv922wcrymrt4DJg
- DocuSign TXT docusign=55b3b588-29b3-40bd-b472-b85a814c51f0
- Google Search Console TXT google-site-verification=VvigqnAUI3GSiFNaGtcMRTXvbvXLgXgSOlv2kZhFV4o
- Miro TXT miro-verification=acb9bfd88cb99aaf0f9db7d438a06bcebc731e01
- OpenAI TXT openai-domain-verification=dv-3x4B27YLvYQGIEYHGzP6VpPy
- Zoom TXT ZOOM_verify_c5R_BLbkTnWKHIFi35qPCg
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Cloudflare 18/20
- Google Tag Manager 18/20
- Google Workspace 16/20
- Atlassian 14/20
- Apple Business 13/20
- Microsoft 365 · not on demandbase.com 13/20
- HubSpot 12/20
- Amazon Route 53 12/20
- DocuSign 11/20
- OpenAI 10/20
- Salesforce · not on demandbase.com 9/20
- Zoom 9/20
- Google Fonts · not on demandbase.com 8/20
- PHP 8/20
- WordPress 8/20