23andme.com
23andMe
Who runs 23andMe, what it tracks and what it costs, and the 20 closest consumer genetic testing alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Ancestry
Measured from 23andMe’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit 23andMe01 · Who’s behind it
Who runs 23andMe
23andMe 23andme.com
23andMe is a saliva-based DNA service. We provide genetic reports on your ancestry, family history and help you connect with your DNA relatives.
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What 23andMe tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
3 of the 13 alternatives below have fewer, 9 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 1 tool
Visitor analytics
Counts and follows visits, usually with cookies.
03 · Alternatives
Alternatives to 23andMe
Thumbs up if it’s a real alternative to 23andMe, thumbs down if it isn’t.
- 01
international genealogy database
Very close - 02
Everyday Information - Check People, Phone Numbers, Vehicles & Properties | BeenVerified
Search public records & VIN numbers online. Uncover names, phone numbers, social profiles & emails. Check vehicle history for all car make & models. Start your search today!
Close - 03
Build experiments in minutes by chatting with AI | Kameleoon
Kameleoon's AI platform allows you to build, test, and roll out impactful experiments in one place. From the first test to final release, you’re in control.
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ACT | College and Career Readiness Solutions
ACT is a mission-driven, nonprofit organization, best known for the ACT test, dedicated to helping people achieve education and workplace success through industry leading college and career readiness solutions.
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Statsig | The modern product development platform
Statsig is your modern product development platform, with an integrated toolkit for experimentation, feature management, product analytics, session replays, and much more. Trusted by thousands of companies, from OpenAI to series A startups.
Close - 06
Danaher Corporation
As a leading global life sciences and diagnostics innovator, we are committed to accelerating the power of science and technology to improve human health.
Close - 07
Wingify | Digital Experience Optimization
Wingify is an AI-powered platform for Digital Experience Optimization that unifies experimentation, personalization, feature management, and behavior analytics. Trusted by 4000+ brands globally, it is the category leader since 15+ years
Close - 08
Crunchbase | Private Company Data & Predictive Intelligence
Discover private company data, funding insights, and AI-powered predictions with Crunchbase.
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The AI GTM System for Go-to-Market Teams | Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
Close - 10
Your No. 1 Choice in Premium Sales Intelligence | Cognism
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.
Close - 11
Abbott | Life-Changing Healthcare Technologies
Abbott creates innovative medical devices and healthcare solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.
Close - 12
Monkeytype | A minimalistic, customizable typing test
The most customizable typing test website with a minimal design and a ton of features. Test yourself in various modes, track your progress and improve your speed.
Close - 13
Siemens Healthineers | Corporate Home
We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Discover more about our innovative medtech and the people behind it.
Close - 14
Product Intelligence Platform for the AI Era | Mixpanel
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Close - 15
Kantar. Intelligence for Brand Growth.
Shape your brand future.
Close - 16
Global Market Intelligence & Research Agency | Mintel
Mintel is the foundation of market intelligence. We provide consumer & market research, industry expertise & data insights to help you make confident decisions.
Close - 17
GrowthBook | Experimentation, Feature Flags & Product Analytics Platform
The 1st warehouse-native platform for experimentation, feature flags, and product analytics. Open source and fully transparent. Trusted by 3,000+ companies.
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We put data to work - Acxiom
Acxiom empowers brands to own their data, identity, and agentic future to maximize the value of their data and technology.
Close - 19
Elsevier | A global leader for advanced information and decision support in science and healthcare
Elsevier provides advanced information and decision support to accelerate progress in science and healthcare worldwide.
Close - 20
Home
Learn more about Henkel ✓ Henkel operates globally with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
Close
Closest first, by how much each site’s offer resembles 23andMe’s. Trackers are counted the same way as above. Highlighted technologies are ones 23andMe uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what 23andMe adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 18 technologies
- Neighbours
- k = 20
- Sites searched
- 9,197
- Vector
- 384-d
- Query
- 27 ms
Competitor map
Each alternative by how close its vector is to 23andMe’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- JavaScript frameworks
- Analytics
- Heap page source: heap.load(
- Live chat & support
- Zendesk TXT v=spf1 ip4:74.205.200.0/22 ip4:64.74.136.0/24 include:_spf.google.com…
- Payments
- Stripe TXT stripe-verification=b3ec5502dc0b19a6b6e645c5a3c6bafafebf28323a390a273…
- CDN
- Amazon CloudFront header x-amz-cf-id: yGfwiT2gKQGh51HWW8jH1YmbDL8IVtokIoE3k63sZNM3tpRm0dZStg==
- Cloudflare header cf-ray: a577c37f8fc0ee0e-HAM
- Email hosting
- Google Workspace MX aspmx.l.google.com
- DNS hosting
- Cloudflare DNS NS jason.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=234c498a62baf92769a783d3de30f8c7c44ec4168…
- Apple Business TXT apple-domain-verification=FNYbUM0PmIB8UkZq
- Atlassian TXT atlassian-domain-verification=yHHHCj1G7x1y41Nyp/fLyRjb99BXJCxxsEcstOS…
- Bing Webmaster Tools meta msvalidate.01: 580E56B2C68E0BB70CF26C8D2B7BBC22
- DocuSign TXT docusign=559c8de5-bad8-488e-8919-7aa4a12ecd3e
- Dropbox TXT dropbox-domain-verification=57rvznncxa7f
- Google Search Console meta google-site-verification: Zg7OlrAd4G4v6PgMgoQJD3D1Pvod-I6wIBRsQktPvSY
- Meta Business Suite TXT facebook-domain-verification=o3trsblcaqdn3s6s41sb2v0hoj99q4
- OpenAI TXT openai-domain-verification=dv-jSFCxcQequyubBQkDAYZ8u5U
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Apple Business 11/20
- Microsoft 365 · not on 23andme.com 11/20
- Atlassian 10/20
- Cloudflare 9/20
- Google Workspace 9/20
- Google Tag Manager · not on 23andme.com 9/20
- OpenAI 7/20
- Zoom · not on 23andme.com 7/20
- Cloudflare DNS 7/20
- DocuSign 6/20
- GlobalSign · not on 23andme.com 6/20
- Zendesk 6/20
- HubSpot · not on 23andme.com 6/20
- Proofpoint · not on 23andme.com 5/20
- Amazon Route 53 · not on 23andme.com 5/20