vs Comparison

23andMe vs ACT

Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re close.

23andMe

Saliva-based DNA testing kits that produce reports on ancestry composition, family history and traits, plus matching with genetic relatives and an optional annual premium ancestry membership.

ACT

ACT administers the ACT standardized college admissions test, covering English, math, reading, and optional science and writing. The site handles test registration, test dates, score reporting, and practice materials, and also offers other college and career readiness assessments.

Company
Not stated
Not stated
Registered in
Unknown
Unknown
Online since
Unknown
Unknown
Audience
Smaller site
Smaller site
Trackers on the homepage
fewer
  • Visitor analytics: Heap
  • Marketing and email tracking: HubSpot, Marketo
  • A/B testing: VWO
  • Tag manager: Google Tag Manager
Ad trackers
None
None
Cookie banner
–
OneTrust
Prices
No pricing page found
No pricing page found
Last price change
–
–
Privacy policy changes
0
0
Terms changes
0
0
Open positions
–
–

Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.