vs
Comparison
23andMe vs Acxiom
Who’s behind each, what their homepages track, what they cost and how often their policies changed, measured the same way for both. By what they offer, they’re close.
Saliva-based DNA testing kits that produce reports on ancestry composition, family history and traits, plus matching with genetic relatives and an optional annual premium ancestry membership.
Acxiom provides customer data and identity services for marketers. Its offerings include data collection and enrichment, identity resolution, first-party data unification and data for targeted advertising and personalization.
- Company
- Not stated
- Not stated
- Registered in
- Unknown
- Unknown
- Online since
- Unknown
- Unknown
- Audience
- Smaller site
- Smaller site
- Trackers on the homepage
-
- Visitor analytics: Heap
-
- Marketing and email tracking: Marketo
- Third-party embeds: Adobe Fonts
- Ad trackers
- None
- None
- Cookie banner
- –
- OneTrust
- Prices
- No pricing page found
- No pricing page found
- Last price change
- –
- –
- Privacy policy changes
- 0
- 0
- Terms changes
- 0
- 0
- Open positions
- –
- –
Trackers are what each homepage loads before cookie consent; changes count since we started checking each site weekly. Hover a dotted value for its source and date.