xandr.com
Microsoft
Who runs Microsoft, what it tracks and what it costs, and the 20 closest digital advertising technology alternatives.
- Who’s behind it
- Not stated
- Online since
- Unknown
- Trackers
- Prices
- No pricing page
- Last price change
- –
- Closest alternative
- Magnite
Measured from Microsoft’s own pages, the Internet Archive and public records. Hover a dotted value for its source and date.
Visit Microsoft01 · Who’s behind it
Who runs Microsoft
Microsoft xandr.com
Microsoft Advertising is building a new world of advertising possibilities to empower growth for all.
Wikidata: advertising and analytics subsidiary of Microsoft
- Company
- No imprint we could read
- Online since
- Not in the Internet Archive
- Audience
- In English
02 · Privacy
What Microsoft tracks
What the homepage loads before you accept or decline cookies. A cookie banner should hold most of it back until you agree, and a tag manager can load more that we don’t see.
tracker that follows visitors
1 of the 19 alternatives below have fewer, 13 have more.
Privacy-friendly alternatives →- Cookie banner
- None found
- US company
- 1 tool
Marketing and email tracking
Links visits to email campaigns and customer profiles.
03 · Alternatives
Alternatives to Microsoft
Thumbs up if it’s a real alternative to Microsoft, thumbs down if it isn’t.
- 01
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Very close - 02
Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Very close - 03
Nexxen
Nexxen's advertising technology platform delivers performance powered by unique data and media, to help advertisers and publishers achieve their full-funnel goals.
Very close - 04
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Very close - 05
Direct Connections to Streaming Video Inventory | FreeWheel
Directly access streaming video inventory from the world’s leading publishers, boosting your working media by reducing middlemen.
Very close - 06
The Publisher Technology Platform | Sovrn
Thousands of the world’s top publishers trust the Sovrn Platform, a complete set of data and monetization tools, to thrive on the open web.
Very close - 07
Publisher monetization company
Very close - 08
Admixer | Full-Stack Programmatic AdTech Solutions
Admixer is a global AdTech vendor that provides digital advertising products and services for Publishers, Brands and Advertising Agencies
Very close - 09
Programmatic Advertising | Supply-Side Platform - OpenX
Discover the world of programmatic advertising and how it revolutionizes digital marketing. Explore strategies to maximize your ad spend with OpenX.
Very close - 10
Sonobi • Leading the Way in Audience-First Innovations
Innovating Advertising Solutions for a Connected World. Explore our cutting-edge Ad technologies now!
Very close - 11
Creative SSP for the Orchestration Era | TripleLift
Turn fragmented media into a coordinated system. TripleLift connects data, creative, and supply to drive measurable advertising outcomes.
Very close - 12
Teads - The omnichannel outcomes platform
Outbrain and Teads have merged to create the omnichannel outcomes platform for the open internet.
Very close - 13
Full-Stack Programmatic Ad Tech Company - SmartyAds
SmartyAds is a full-stack programmatic ad tech company which offers the best-in-class profitable ad monetization and media buying solutions for advertisers and publishers in the digital marketing industry
Very close - 14
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close - 15
Verve | Let's make media better.
Verve is a global omnichannel advertising platform powered by premium direct supply. We illuminate, connect and activate high-fidelity signals to drive performance for brands and publishers.
Very close - 16
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Very close - 17
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Very close - 18
Advertising Technology Company
Advertising Technology Company
Very close - 19
Adtelligent | Advertising Technology Company
Adtelligent Inc. is an advertising technology company providing solutions for publishers and advertisers: SSP / DSP / Ad Network / Header Bidding / Video player
Very close - 20
Kueez | The Growth Platform for Modern Publishers
Kueez helps the world's leading publishers build new revenue streams, grow audiences and maximize monetization.
Very close
Closest first, by how much each site’s offer resembles Microsoft’s. Trackers are counted the same way as above. Highlighted technologies are ones Microsoft uses too. Votes and comments come from visitors and don’t change the order.
04 · History
What changed
Price and policy history →No changes yet. Each new crawl is compared with the last one, and what Microsoft adds, drops or rewrites shows up here.
05 · Details
How we measure
Alternatives are matched by what sites actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Trackers and the rest of the stack come from the homepage’s code and DNS records.
The full technology stack, the competitor map and search numbers · 9 technologies
- Neighbours
- k = 20
- Sites searched
- 9,192
- Vector
- 384-d
- Query
- 27 ms
Competitor map
Each alternative by how close its vector is to Microsoft’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Hover for the numbers, click to jump to it in the list.
similarity × popularity
Built with
- CMS
- Adobe Experience Manager page source: /content/dam/sites/
- Marketing automation
- Marketo TXT v=spf1 include:spf.protection.outlook.com include:_exchspf.xandr-serv…
- CDN
- Azure Front Door header x-azure-ref: 20261108T211225Z-175b6444c7c2mpwlhC1BERyepn0000001gug000000…
- Email hosting
- Microsoft 365 MX microsoft-com.mail.protection.outlook.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-sign-verification=fd9c963ac3486e2eec8e8a3b7de3734
- Apple Business TXT apple-domain-verification=jJePSGl6SoLlaogr
- Atlassian TXT atlassian-domain-verification=zVApqVJC03wpSV6t2fKD1hdd8z7o0F6FQxCsGYd…
- Google Search Console TXT google-site-verification=3v9EgQ3gQER3G3pUJ_yzMcsyZFrOHpiiQRrhNK02dKM
- Webex TXT webexdomainverification.783ced4311949f42e053ab06fc0afaa0=f3e3fc29-660…
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- PHP · not on xandr.com 16/20
- WordPress · not on xandr.com 16/20
- Google Tag Manager · not on xandr.com 15/20
- Google Workspace · not on xandr.com 15/20
- Cloudflare · not on xandr.com 14/20
- Microsoft 365 11/20
- HubSpot · not on xandr.com 11/20
- Apple Business 10/20
- Atlassian 10/20
- jQuery · not on xandr.com 9/20
- OpenAI · not on xandr.com 7/20
- DocuSign · not on xandr.com 6/20
- WP Engine · not on xandr.com 6/20
- Google Fonts · not on xandr.com 6/20
- Adobe 5/20